Tia Morrill

Partner & Chief Creative Officer at Levie
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Contact Information
us****@****om
(386) 825-5501
Location
Miami, Florida, United States, US

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Credentials

  • Section4 Certified Brand Strategist
    Section4
    Feb, 2021
    - Oct, 2024

Experience

  • Levie
    • United States
    • Design Services
    • 1 - 100 Employee
    • Partner & Chief Creative Officer
      • Apr 2014 - Present

      Manage creative strategy and develop brand identity direction for clients ranging from startups to legacy businesses and Fortune 500’s, encompassing graphics and identity, products and packaging, exhibitions and conferences, websites and digital experiences, advertising and visual communications. Vast industry experience spanning Retail, Real Estate, E-Commerce, Media & Technology, Services, Hospitality, Conferences & Events, and Consumer Products. Manage creative strategy and develop brand identity direction for clients ranging from startups to legacy businesses and Fortune 500’s, encompassing graphics and identity, products and packaging, exhibitions and conferences, websites and digital experiences, advertising and visual communications. Vast industry experience spanning Retail, Real Estate, E-Commerce, Media & Technology, Services, Hospitality, Conferences & Events, and Consumer Products.

  • Free People
    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Manager, Social Media Strategist
      • Dec 2013 - Aug 2014

      Management Responsibilities Included: • Leading, mentoring and motivating team of 12-15 employees through consistent and continual feedback and accountability, while promoting a sense of ownership and delegation • Managing all aspects of daily operational controls • Strategic planning in order to meet or exceed sales plan and payroll goals • Facilitating hiring and recruiting; actively attracting and attaining talent • Driving sales in order to achieve and exceed our company goals • Facilitating weekly and daily scheduling • Educating my staff on all operational communication and initiatives • Promoting and maintaining a high standard for overall Customer Experience • Uphold all company Policy and Procedure • Utilizing and managing the use of weekly sales reports to track, analyze and communicate business results and determine strategies to maximize sales • Executing all weekly operational objectives Social Media Strategist Responsibilities Included: • Creating and opening the Free People Miami Social Media accounts • Growing Free People IG account to 10K+ engaged followership within six months • Developing Content Strategy for regional marketing initiatives • Leading Photography and Content Creation efforts for regional and global channels • Managing all Marketing Initiatives Show less

  • SAMBA BRANDS MANAGEMENT
    • Regional Marketing Associate
      • Feb 2010 - Dec 2013

      Responsibilities Included: • Led regional Marketing initiatives for four Miami restaurants under SAMBA BRANDS MANAGEMENT umbrella, including two SUSHISAMBA locations, Sugarcane Raw Bar Grill, and Bocce Ristorante. • Oversaw development of advertising, PR and all marketing communications • Managed Events, Table Designs and Overall Coordination • Coordinated with NYC office to ensure consistent marketing across all brands • Gathered and analyzed consumer behavior data • Created reports on marketing and sales metrics, including conversion rates • Prepared regular sales forecasting reports • Monitored competitors’ marketing activities • Designed and generated digital and print advertising materials • Executed grassroots marketing campaign, including community outreach and brand awareness efforts • Managed content strategy and implementation of social media accounts for all four regional concepts • Hired in FOH at Sugarcane Miami, promoted to Regional Marketing Associate upon college graduation.* Show less

  • Manager Force Inc
    • United States
    • Staffing and Recruiting
    • Marketing Communications Manager
      • Apr 2008 - Sep 2010

      Tasks Included: • Supported the work of my marketing manager on projects directed at maximising company profits and developing sales strategies or marketing campaigns. • Assisted in all marketing initiatives. • Prepared mailers and brochures by formatting content and graphics. • Supported sales presentations by assembling proposals, videos, and slide shows. • Updated competitor database and distributed reports. • Provided marketing tracking and research information by collecting, analyzing, and summarizing data and trends. Show less

Education

  • Florida International University
    BBA, Marketing, Minor in English
    2009 - 2013

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