Experience

Yumi International

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head of E-commerce & Marketing

  • janv. 2021 - - aujourd’hui

  • Increasing web traffic and driving online sales and re-strategizing all digital channel management • Creating huge growth in customers, sales and satisfaction. • Leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns • Managing new website migration• Be the key driver in developing and optimizing the performance and digital brand marketing of the E-commerce platform • Deliver a strategic approach in driving ongoing traffic and promotions to generate sales revenues and build brand awareness across different markets• International Ecommerce strategy development – including annual budget planning, digital roadmap, and quarterly strategic reviews. • Ecommerce P&L and performance vs Budget. Including full trading responsibility for the website • Building and monthly reporting against growth KPIs. • Ecommerce team management and growth. • Quality and development of the Ecommerce customer experience • Management and performance of external partners.



AlphaSights

• United Kingdom
• Information Services
• 700 & Above Employee

• Senior E-commerce & Marketing Consultant

  • sept. 2020 - - aujourd’hui

  - Working closely with clients and understanding their technical and business requirements;- Providing project advice and technical consultancy to clients;- Acting as technical Subject-Matter Expert for solutions;- Defining platform architecture blueprint and driving successful implementation;- Providing best practices and directions for solution implementationResponsible for analysing a business, and designing an e-commerce plan to market it, track progress towards goals, and adjust the plan as conditions change. Expert in e-commerce platforms, search engine optimization, social media marketing, branding, and product promotion.I work with founders, startups and established businesses as a truly independent e-commerce consultancy; trusted to help create, develop, manage and execute e-commerce solutions and digital marketing campaigns.



Collectif.co.uk Ltd

• United Kingdom
• Retail
• 1 - 100 Employee

• E-Commerce & Marketing Manager

  • avr. 2018 - janv. 2021

  • Managing a team of five of graphic designers, social media, marketing and external marketplaces• Manage all channels across PPC, SEO, Display advertisement, affiliates, email marketing, social media, store POS and marketplaces channels for both B2B and B2C converting more 20% growth on sales YoY• Analyse various data in order to deliver data-driven strategies to deliver top performance KPI's• Manage and grow all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting -Converting 15% more growth YoY• GDPR implementation • Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability• Manage site design to improve brand messaging, engage new users, and improve conversion• Implementation and development of new websites on Shopify and Visualsoft platforms• Development and implementation of new e-commerce platforms and ERP & WMS systems.• Forming strategic relationships and partner with key industry players, agencies and vendors• Experienced with data analytics tools and techniques to identify patterns in customer behaviour and extract actionable and relevant information to increase results and performance.• CRM, CRO, Web editing, newsletter optimization, Google Analytics and e-commerce management systems



Santoro Ltd.

• Design Services
• 1 - 100 Employee

• Ecommerce Manager

  • juin 2017 - avr. 2018

  • Developing and implementation of the E-commerce marketing plan for B2B and B2C websites• Search Engine Optimization, link building and development of web channels, achieving top organic listings in search engines.• Providing the CEO and Directors analytic reports of online sales and internal data sources• Responsible for all site content, ensuring it is up-to-date and refreshed constantly• Managing product catalogue online: coordinating product information, copy and imagery with relevant teams. • Grew organic traffic 25% through site optimization and PR/link-building campaigns• Managing, optimizing and developing web campaigns• Working closely with web development and technical teams• Conducting constant analysis to inform strategy and development of SEO, PPC, Affiliates, Display, Email, CRO



Grewalz Partners - Trading As StuartsLondon

• Retail Apparel and Fashion
• 1 - 100 Employee

• E-Commerce Manager / Creative Art Director

  • févr. 2010 - avr. 2017

  • Developed plan for new mobile site. Managed full project lifecycle: strategy, design,development, testing and implementation.• Managed strategic site redesign to improve brand messaging, engage new users, and improve conversion leading to win the Drapers awards in 2016• Implemented a change of design, photography and in-house marketing• Grew branded and non-branded organic traffic 80% through site optimization andPR/link-building campaigns• Manage SEO strategy and campaigns to grow user base and improve brand awareness• Website optimization, SEO and meta content implementation• Develop new and engaging content for the website and the digital channels• Built relationships with vendors to manage all e-commerce technology partners• Established abandoned cart email and a loyalty scheme



Randstad

• Netherlands
• Human Resources Services
• 700 & Above Employee

• Recruiter consultant

  • juin 2006 - janv. 2010

  • Identify suitable candidates for available roles and understand how to qualify and shortlist candidates through interviews • Coordinate interviews, ensuring candidates are appropriately briefed, rooms are booked and reception is made aware of visitors• Monitor the Recruitment inbox and answer any emails that come in • Identify suitable candidates for available roles and understand how to qualify and shortlist candidates through interviews • Coordinate interviews, ensuring candidates are appropriately briefed, rooms are booked and reception is made aware of visitors• Monitor the Recruitment inbox and answer any emails that come in



Crearte

• 1 - 100 Employee

• Graphic Designer

  • oct. 2003 - mai 2006

  • Developed and maintained print/web collateral, graphical standards, marketing• Coordinated, designed and maintained both WordPress and CSS/HTML websites• Worked in conjunction with the Director of Communications, as well as the Director of Development and led the creative team in creating integrated marketing• Acted as agency liaison, managing supplemental projects and press checks• Directed creative concepts for website and print initiatives. Identified• Developed innovative concepts for the Lisbon council