Tia Richardson

Influencer Relations Manager at NATURAL MOLLIRE LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Atlanta, Georgia, United States, US
Languages
  • English Native or bilingual proficiency

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Experience

    • United States
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Influencer Relations Manager
      • Oct 2021 - Present

    • United States
    • Consumer Services
    • 1 - 100 Employee
    • Public Relations Specialist
      • Oct 2020 - Sep 2021

    • Public Relations Consultant
      • Jan 2020 - Aug 2020

      - Develops and execute a comprehensive public relations program for Arthur Woodson’s 34th District Reprehensive campaign that gains public attention resulting in votes.- Coordinate the complete lifecycle of multiple special projects and support the marketing team in creating new policies.- Draft and edit press materials, these include but are not limited to: press release, targeted media alerts, pitch letters and manage the social media strategy.- Provide regular insights to client detailing performance, campaign optimization, and new opportunities. Key Accomplishments -Conduct an aggressive social media campaign that continues to see substantial increases in weekly viewers by +/- 125 followers.

    • Marketing Communications Manager
      • Nov 2016 - Jan 2020

      -Develops and manages the marketing and communications initiatives on behalf of a non-profit organization that focuses on improving youth literacy; these include but are not limited to: the development of press releases, promotional material (i.e. flyers), and social media management. -Manages social media platforms including Facebook and Instagram to develop a digital presence within the Flint Community. -Analyzes key viewer insights including but not limited to: top location, age, gender, and peak activity time to strategize, spearhead, and implement marketing campaigns. -Utilizes Adobe Creative Suite (InDesign & Illustrator) to create promotional materials such as flyers for upcoming events.Key Accomplishments -Managed the marketing and communications initiatives for several children’s book events including Hey Pretty Girl and Hey Smart Girl; this resulted in attendance of 150+ parents and children as well as $15,000 in revenue for each event. -Serves as a primary component in training, mentoring, and developing newly hired interns on best practices in digital media and communications. -Increased Facebook followers by +/- 1,000 through development and posting of engaging, interactive content.

    • Digital Communications Specialist
      • Mar 2015 - Nov 2016

      -Ensure consistence and accuracy in internal and external communications.-Coordinate closely with managers to ensure delivery of website content, publications, and training materials. -Develop, coordinate, and implement content for all communication channels.-Utilize social media schedule and manage social media post and activity.

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Social Media & Marketing Manager
      • Sep 2012 - Mar 2015

      -Managed four of seven magazines social media platforms including Facebook, Instagram and Twitter accounts to attract local and tourist for business. -Created ads for AZ Business, AZ RE, Experience AZ and Play Ball magazines. Managed blog post for target demographic gaining 150 to 200 visits, followers monthly. -Attended Phoenix Fashion Week annually to represent AZ Big Media. Gained exposure for the company through interviews and ad sales.-Created websites analyzing, tracking and monitoring customer experience, marketing and sales.

Education

  • Arizona State University
    Bachelor of Arts - BA
    2013 - 2017

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