Experience

OEO Energy Solutions, a Commercial & Industrial LED Lighting Supplier

• United States
• Retail Office Equipment
• 1 - 100 Employee

• Marketing Director

  • Apr 2023 - Present

  Chicago, Illinois, United States



Beats for Relief

• Non-profit Organizations

• Founder

  • Jan 2006 - Present

  Barcelona, Catalonia, Spain Produce benefit concerts and art showcases to support non-profits financially and increase exposure; events include various musical acts, local and international artist, silent auctions and raffles, branded experiences by sponsors and supporters https://www.beatsforrelief.com/



KiCK Global

• Spain
• Advertising Services

• Co-Founder

  • Nov 2017 - Present

  Barcelona and Chicago Helping brands define and communicate their value propositions and unique voices in order to fulfil business goals. Specializing in marketing, sales outreach and overall business planning and execution plus: - Brand strategy to help identify values, key messaging and positioning - Social media strategy, optimization + management - Promotions and giveaways to drive lead generation and sales - Co-branded and influencer partnerships - Content creation strategy and… Show more Helping brands define and communicate their value propositions and unique voices in order to fulfil business goals. Specializing in marketing, sales outreach and overall business planning and execution plus: - Brand strategy to help identify values, key messaging and positioning - Social media strategy, optimization + management - Promotions and giveaways to drive lead generation and sales - Co-branded and influencer partnerships - Content creation strategy and facilitation including website copy + blogs, photo + video shoots including storyboard and script creation, location + model scouting, etc - PR + advertising strategy + execution - Launch parties + industry event management Show less



PayLead

• France
• Financial Services
• 1 - 100 Employee

• Head Of Market Development

  • Apr 2021 - May 2022

  Barcelona, Catalonia, Spain For Banks + Fintechs: Create new purchase experiences for your users with reward offers from top brands, while developing a new revenue stream. For Merchants: Target customers based on their purchase behaviors and drive true incremental sales - only pay for results. Role and responsibilities: - Strategic expansion and sales across both Banks + Fintechs and Merchants across Iberia - Spearhead and collaborate in go to market strategies, market trends and prospection plans in order… Show more For Banks + Fintechs: Create new purchase experiences for your users with reward offers from top brands, while developing a new revenue stream. For Merchants: Target customers based on their purchase behaviors and drive true incremental sales - only pay for results. Role and responsibilities: - Strategic expansion and sales across both Banks + Fintechs and Merchants across Iberia - Spearhead and collaborate in go to market strategies, market trends and prospection plans in order to build partnerships and guide investment decisions aligned with PayLead's objectives and values - Connect and engage with local stakeholders and organizations to position PayLead as a serious player in markets of focus in order to support ongoing sales and marketing initiatives and overall business growth Show less



Brandmovers Europe Ltd

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Business Strategy + Client Development

  • Nov 2019 - Apr 2021

  London and Barcelona From digital promotions to full-scale enterprise loyalty programs, we help brands build engaging customer experiences that build lasting customer loyalty and retention. Role and responsibilities: - Oversaw business development strategy and execution for loyalty programs and digital promotions to drive data acquisition, engagement and purchase for clients - Spearheaded international expansion decisions and efforts with Brandmovers management team. - Key markets included Spain… Show more From digital promotions to full-scale enterprise loyalty programs, we help brands build engaging customer experiences that build lasting customer loyalty and retention. Role and responsibilities: - Oversaw business development strategy and execution for loyalty programs and digital promotions to drive data acquisition, engagement and purchase for clients - Spearheaded international expansion decisions and efforts with Brandmovers management team. - Key markets included Spain and UK. Key sectors included Financial, FMCG and Retail. Key clients included Mastercard, Nestlé. Show less



Degusta Box

• Spain
• Advertising Services
• 1 - 100 Employee

• Senior Partnerships Manager, U.S.

  • Mar 2016 - Feb 2018

  Barcelona Area, Spain Led the launch of the US market ∙ Created partnerships with food and beverage brands in order to execute three-stage marketing campaigns including in-home sampling, market research and social influencer activations ∙ Positioned Degustabox as an industry leader in the food marketing sector in order to gain brand trust thus launching our first box in June 2016 Desarrollar y crecer el mercado estadounidense desde cero ∙ Posicionar Degustabox como líder del sector para ganar la confianza de… Show more Led the launch of the US market ∙ Created partnerships with food and beverage brands in order to execute three-stage marketing campaigns including in-home sampling, market research and social influencer activations ∙ Positioned Degustabox as an industry leader in the food marketing sector in order to gain brand trust thus launching our first box in June 2016 Desarrollar y crecer el mercado estadounidense desde cero ∙ Posicionar Degustabox como líder del sector para ganar la confianza de clientes como así lanzar la primera campaña en Junio 2016 ∙ Gestionar y coordinar las colaboraciones entre Degustabox y marcas de alimentación para ejecutar campañas de in-home sampling, market research y activaciones con social influencers/bloggers Show less



HelloWorld, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Director, Business Development

  • Oct 2015 - Mar 2016

  Greater Los Angeles Area Achieved 159% of 2015 budget following my promotion.

• Director, Business Development

  • May 2014 - Oct 2015

  Chicago, Illinois, United States Top Business Development Performer 2015 Responsible for increasing profitable revenue through new client acquisition ∙ Created and grew client relationships to execute Promotions, Loyalty and Mobile campaigns ∙ Aggressively prospected and closed business based on client objectives ∙ Effectively presented and communicated creative concepts and products based on client objectives ∙ Monitored and analyzed client’s performance to ensure program goals are being met



CBS Radio

• United States
• Entertainment
• 700 & Above Employee

• Account Executive

  • Feb 2012 - May 2014

  Greater Chicago Area Developed, sold and executed advertising and marketing campaigns for new and existing clients utilizing on-air, digital, mobile, social and event components ∙ Proposal and contract development, creative planning, presentations, production, billing, analytics, client entertainment and relationship building ∙ In-depth understanding and concentration in multiple industries including wine/spirits, CPG, retail and electronic accessories. Achieved 162% of 2013 annual budget ∙ Received '2013… Show more Developed, sold and executed advertising and marketing campaigns for new and existing clients utilizing on-air, digital, mobile, social and event components ∙ Proposal and contract development, creative planning, presentations, production, billing, analytics, client entertainment and relationship building ∙ In-depth understanding and concentration in multiple industries including wine/spirits, CPG, retail and electronic accessories. Achieved 162% of 2013 annual budget ∙ Received '2013 Non-traditional Revenue Superstar' award for exceeding non-traditional revenue budget. Show less



Chicago Tribune Media Group

• United States
• Newspaper Publishing
• 700 & Above Employee

• Account Representative

  • Oct 2011 - Feb 2012

  Greater Chicago Area Aggressively pursued competitive accounts and differentiated Chicago Tribune Media Group from competitors by understanding each client’s individual needs ∙ Management and completion of sales activities; 70 daily cold calls and immediate database updates, six weekly proposals for new local direct businesses (i.e. retailers and restaurants) ∙ Built strong relationships with key decision makers and maintained outstanding client service.



DVF (Diane von Furstenberg)

• United States
• Retail Apparel and Fashion
• 200 - 300 Employee

• Public Relations & Sales Intern

  • Jun 2011 - Sep 2011

  New York, NY Assisted sales team of 15 during appointments with VIP clients including Saks Fifth Avenue, Bloomingdale’s ∙ Systematized featured items and maintained exceptional knowledge of inventory ∙ Organized archives and distributed daily press clippings from top media outlets such as Vanity Fair, Vogue, Women’s Wear Daily ∙ Managed daily product shipments to targeted celebrities in order to promote brand exposure.