Experience

Phoenix Cinema and Art Centre

• United Kingdom
• Recreational Facilities
• 1 - 100 Employee

• Digital Marketing Coordinator

  • Jan 2018 - Present

  Leicester, United Kingdom As the Digital Marketing Coordinator at Phoenix Cinema and Arts centre, my role is to manage all social media profiles. This involves actively seeking out interesting content for media sites, being creative with differing forms of media and maintaining an excellent presence to our 24,000 following. I also lead in using eCRM for targeted marketing with those already signed up to our mailing list. Those who have signed up, receive regular updates about the goings-on of the cinema, plus bonus… Show more As the Digital Marketing Coordinator at Phoenix Cinema and Arts centre, my role is to manage all social media profiles. This involves actively seeking out interesting content for media sites, being creative with differing forms of media and maintaining an excellent presence to our 24,000 following. I also lead in using eCRM for targeted marketing with those already signed up to our mailing list. Those who have signed up, receive regular updates about the goings-on of the cinema, plus bonus information. Even though my role title specifies the ‘digital’, does not mean that print marketing does not play a part. I ensure that posters are distributed around the building for extra special events, as well as having played a vital role in out and about marketing for select films (e.g. Possum), because of this I have gained a trusted relationship with local businesses who have hosted our promotional content. Part of my role consists of allocating funding for digital means. When presented with specific funding from organisations who want to achieve a goal, I have had to allocate that funding into a social media scheme in order to drive sales, audiences or boost exposure. The last bit chunk of my work is the Phoenix website. Not only do I process all of the SEO needed, I also allocate adverts onto the righthand side of the page, handpicking each to ensure they are relevant to the content on that page. I create blog content for our site, as well as manage all contributors, this requires me to follow up on deadlines, ensure our style is adhered to and monitor the content for the best results. Skills attained: able to process SEO expertly, solid understanding of how to navigate Google Analytics and use to advance, fluent in all things social including Business Manager, Instagram insights and Twitter ads, capable of using Adobe Photoshop and InDesign to a good level. Show less



Barefoot Festival

• Freelance Marketing Coordinator

  • Mar 2019 - May 2019

  Leicester, United Kingdom With my role as Freelance Marketing Coordinator for Barefoot Festival, I manage all social media profiles. This involves actively seeking out interesting content, being super creative and maintaining a presence for our following. Since being taken on by Barefoot Festival in March, I have doubled their engagement on social media. This has been through actively rejigging the social media pages so that they are all coherent, as well as routinely posting. With Facebook and Instagram, my role also… Show more With my role as Freelance Marketing Coordinator for Barefoot Festival, I manage all social media profiles. This involves actively seeking out interesting content, being super creative and maintaining a presence for our following. Since being taken on by Barefoot Festival in March, I have doubled their engagement on social media. This has been through actively rejigging the social media pages so that they are all coherent, as well as routinely posting. With Facebook and Instagram, my role also includes using my skills with Business Manager to target specific demographics for the festival through targeted marketing. A big chunk of my work is to raise awareness for the festival and hopefully grow the number of people going. This has been primarily through targeted marketing and social media. However, I have also had to liaison with listings websites and media professionals to achieve this. Part of my role is to also balance my work-load equally, continually monitor social media and relay any vital information back to the organisers, as well as being in charge of the marketing budget. Skills attained: working from a freelance perspective and actively being in charge of all marketing for the festival, liaising with media professionals, actively communicating (and in a happy manner) with avid customers at all hours of the day. Show less



BuzzFeed

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Freelance Writer

  • Mar 2016 - Jan 2018

  London, United Kingdom I was a freelance writer for Buzzfeed UK for two years. During my time with BuzzFeed, I produced six listicles which have been viewed over 250,000 times. My Role: - Brainstorm own ideas, - Pitch to relevant editor, - Write content using BuzzFeed site, - Source and credit all images used, - Share content when published to drive views, - Utilise Dashbird to monitor views and shares. Skills: - Pitching successfully, - Handling rejection and… Show more I was a freelance writer for Buzzfeed UK for two years. During my time with BuzzFeed, I produced six listicles which have been viewed over 250,000 times. My Role: - Brainstorm own ideas, - Pitch to relevant editor, - Write content using BuzzFeed site, - Source and credit all images used, - Share content when published to drive views, - Utilise Dashbird to monitor views and shares. Skills: - Pitching successfully, - Handling rejection and coming back with stronger ideas, - Sticking to a deadline, - Understanding how to credit GIFs and images from TV shows/Films. Show less



HuffPost

• United States
• Online Media
• 300 - 400 Employee

• Freelance Blogger

  • Sep 2017 - Sep 2017

  United Kingdom I am a freelance blogger for Huffington Post. I have produced one blog post for the site. Unfortunately, I am unable to know the readership. My Role: - Write my own emotive blog posts, - Adhere to the Huffington Post rules and guidelines, - Engage with my audience through comments and on social media, - Write at my own pace, setting own deadlines. Skills: - Editorial, - Knowing how to navigate the Huffington Post dashboard, - Developing own… Show more I am a freelance blogger for Huffington Post. I have produced one blog post for the site. Unfortunately, I am unable to know the readership. My Role: - Write my own emotive blog posts, - Adhere to the Huffington Post rules and guidelines, - Engage with my audience through comments and on social media, - Write at my own pace, setting own deadlines. Skills: - Editorial, - Knowing how to navigate the Huffington Post dashboard, - Developing own voice, - Utilising social media to drive views. Show less



The Tab

• United Kingdom
• Online Media
• 100 - 200 Employee

• Freelance Writer

  • Oct 2016 - Apr 2017

  London, United Kingdom I was a freelance writer for The Tab, as well as a regional reporter for The Tab Leicester. During my time with The Tab, I produced 13 articles, which have collectively been read over 52,000 times and shared on Facebook over 5,000 times. My Role: - Develop own stories, - Work fast with relevant news, - Create own deadlines, - Source and credit all images used, - Share content when published to drive views, - Engage audiences with the Leicester site… Show more I was a freelance writer for The Tab, as well as a regional reporter for The Tab Leicester. During my time with The Tab, I produced 13 articles, which have collectively been read over 52,000 times and shared on Facebook over 5,000 times. My Role: - Develop own stories, - Work fast with relevant news, - Create own deadlines, - Source and credit all images used, - Share content when published to drive views, - Engage audiences with the Leicester site and on social media. Skills: - Becoming my own editor, - Independence, - How to make a story "social media friendly." Show less



LeicestershireLive

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Junior Reporter (Work Experience)

  • Sep 2016 - Sep 2016

  Leicester, United Kingdom I landed myself a work experience opportunity with the Leicester Mercury in 2016. During my time with the Trinity Mirror newspaper, I produced four articles which were all published. My Role: - Source own stories, - Keep an eye on social media for breaking stories, - Work closely with editors on press release stories, - Read through the readers' letters, - Do Voxpops. Skills: - Confidently doing Voxpops, - Sticking to strict print deadlines… Show more I landed myself a work experience opportunity with the Leicester Mercury in 2016. During my time with the Trinity Mirror newspaper, I produced four articles which were all published. My Role: - Source own stories, - Keep an eye on social media for breaking stories, - Work closely with editors on press release stories, - Read through the readers' letters, - Do Voxpops. Skills: - Confidently doing Voxpops, - Sticking to strict print deadlines, - Adapting to the newspaper's journalistic style, - Understanding the software. Show less



Unsworth Sugden Group

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• PR Assistant (Work Experience)

  • Aug 2016 - Aug 2016

  Leicester, United Kingdom I did some PR work experience with Unsworth Sugden in 2016. During my time at the company, I produced content for a newsletter for a client, updated media lists, wrote blog posts for the website and produced content for their in-house magazine. My Role: - Update the blog regularly, - Update media lists and contact books, - Write press releases, - Interview employees for the in-house magazine, - Produce a leaflet for residents in the Kingsbrooke area… Show more I did some PR work experience with Unsworth Sugden in 2016. During my time at the company, I produced content for a newsletter for a client, updated media lists, wrote blog posts for the website and produced content for their in-house magazine. My Role: - Update the blog regularly, - Update media lists and contact books, - Write press releases, - Interview employees for the in-house magazine, - Produce a leaflet for residents in the Kingsbrooke area. Skills: - Producing press releases under pressure, - Understanding the workings of a PR company more, - How to update media lists using databases. Show less



Birmingham Eastside

• Freelance Writer

  • Sep 2014 - May 2016

  Birmingham, United Kingdom During my first two years at university, I was a freelance writer for Birmingham Eastside. I produced three articles for the site, as well as a feature on the EU referendum. My Role: - Produce content to a high standard, - Localise national stories, - Work fast, - Interview relevant people to enhance stories. Skills: - To always search for a more interesting angle, - Utilise different techniques to add value to a story.



Pukaar Magazine

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Content Writer (Work Experience)

  • Jul 2015 - Jul 2015

  Leicester, United Kingdom I worked as a content writer at Pukaar Magazine. During my experience, I produced four articles for the 16th edition. This included writing travel, history and fashion pieces. My Role: - To research independently, - Adapt to the Pukaar Magazine journalistic style, - Conduct interviews easily (over the phone, Skype), - Work actively with Pukaar News and ITV News, - Set own deadlines. Skills: - To be versatile with what I produce, - Working well… Show more I worked as a content writer at Pukaar Magazine. During my experience, I produced four articles for the 16th edition. This included writing travel, history and fashion pieces. My Role: - To research independently, - Adapt to the Pukaar Magazine journalistic style, - Conduct interviews easily (over the phone, Skype), - Work actively with Pukaar News and ITV News, - Set own deadlines. Skills: - To be versatile with what I produce, - Working well under pressure, - Conducting interviews over Skype. Show less