Experience

TNEX

• Vietnam
• Financial Services
• 1 - 100 Employee

• Senior Digital Marketing Executive

  • Aug 2021 - Present

  Hanoi, Hanoi, Vietnam - Plan and implement advertising campaigns on digital platforms (Facebook Ads, Google Ads, Tiktok, Display Ads, Apple Ads,...). - Operate Affiliate campaigns on a large scale, and propose solutions to optimize customer quality. - Manage KPIs, and budgets and ensure the effectiveness of campaigns. - Implement Automation campaigns to increase user experience and engagement with brands. - Analyze reports of 3rd parties (GA4, AppsFlyer, Data.ai...) and internal data to optimize campaign… Show more - Plan and implement advertising campaigns on digital platforms (Facebook Ads, Google Ads, Tiktok, Display Ads, Apple Ads,...). - Operate Affiliate campaigns on a large scale, and propose solutions to optimize customer quality. - Manage KPIs, and budgets and ensure the effectiveness of campaigns. - Implement Automation campaigns to increase user experience and engagement with brands. - Analyze reports of 3rd parties (GA4, AppsFlyer, Data.ai...) and internal data to optimize campaign effectiveness. Show less



Công ty TNHH đầu tư và quản lý khách sạn TNH

• Digital Marketing Executive

  • Jul 2018 - Apr 2021

  Hanoi, Hanoi, Vietnam - Plan and implement digital media campaigns (Fb, Google ads, SEM, Social Media, Email Marketing,...). - Manage KPIs, and budgets and ensure the effectiveness of deployment campaigns. - Manage and produce content for owned channels (Web, App, Fanpage, Insta, Youtube, Zalo, Linkedin, ..) of the company; build optimal plans to meet the KPI of channel user growth. - Other tasks such as internal communication, PR, crisis communication, product research, and development,...



CleverGroup Corp

• Vietnam
• Advertising Services
• 100 - 200 Employee

• Digital Marketing Consultant

  • Jul 2016 - Apr 2018

  Hanoi, Hanoi, Vietnam - Approach, plan, and consult customers about using the digital marketing services (Google, Facebook, Youtube, etc.) of the company. - Manage campaigns to ensure KPIs are achieved, in addition to coordinating with specialized departments. - Monitor, analyze, optimize campaigns, and report results.