Thomas Patterson

Senior Sales Director - Publisher Development at LiveIntent, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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Experience

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Senior Sales Director - Publisher Development
      • Feb 2022 - Present

    • Sales Director- Publisher Development at LiveIntent, Inc.
      • May 2016 - Present

    • Sales Development Manager - Publisher Development
      • Apr 2015 - May 2016

    • Account Manager - Publisher Development
      • Feb 2014 - Apr 2015

      - Responsible for growing platform adoption. - Worked with Account Coordinators to facilitate the onboarding of new clients and grow client success. - Work in an integrated way with sales teams to advise on strategy and execution. - Responsible for running and analyzing reporting for optimization purposes.Work with Sales on strategic initiatives. - Regularly attended and ran client conference calls and in-person meetings. - Trained new and existing clients on the capabilities of LiveIntent’s platform. Including but not limited to trafficking, reporting and inventory. - Monitor daily, monthly & quarterly client stats and performed optimization techniques with the goal of increasing performance and revenue. - Took lead in client troubleshooting and maintenance efforts. - Worked cross-functionally with the product team to support the evolution of our platform in a manner consistent with industry best practices Show less

    • Sales Operations Manager
      • Dec 2012 - Feb 2014

      • Operational Sales support for B-to-B enterprise Sales deals • Managed syndication of the Yahoo! Search Feed to third parties • Project Manager for all enterprise RFP’s • Management Reports on Sales Team’s KPI’s • Managed all Tradeshows for Sales and e-Commerce Teams • Assisted Engineering Team on projects involving Java Script, Python, and My SQL • Managed all Lead Generation Campaigns and administered Salesforce database • Coordinated activity of Sales with all other corporate functions Show less

    • Sales Associate
      • Nov 2009 - Sep 2012

      • Managed pipeline of over 100 enterprise clients • Spearheaded operational improvements in Lead Gen, Reporting, and Marketing Materials• Developed Proposals and Media Kits for closing enterprise contracts with large Airline and Hotel clients • Project Manager for high value clients such as CBS College Sports, Denver Broncos and Houston Texans • Assisted in originating, negotiating, and closing contracts with major Sports Teams, Airlines, and Online Retailers with large implementation fees and long term revenue share structure • Winner of 2012 Employee of the Quarter Show less

    • Creative Intern
      • Apr 2009 - Nov 2009

      - Creation of media kits and marketing material - Branding of in-house products - Basic implementation - Project management- Assistant to VP and Sales Team

Education

  • New England Institute of Art
    Bachelor of Science (BS), Graphic Design
    2007 - 2009
  • NEC
    2004 - 2006
  • Marvelwood
    2000 - 2004

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