Thomas Patterson
Senior Sales Director - Publisher Development at LiveIntent, Inc.- Claim this Profile
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Bio
Experience
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LiveIntent, Inc.
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United States
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Advertising Services
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100 - 200 Employee
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Senior Sales Director - Publisher Development
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Feb 2022 - Present
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Sales Director- Publisher Development at LiveIntent, Inc.
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May 2016 - Present
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Sales Development Manager - Publisher Development
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Apr 2015 - May 2016
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Account Manager - Publisher Development
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Feb 2014 - Apr 2015
- Responsible for growing platform adoption. - Worked with Account Coordinators to facilitate the onboarding of new clients and grow client success. - Work in an integrated way with sales teams to advise on strategy and execution. - Responsible for running and analyzing reporting for optimization purposes.Work with Sales on strategic initiatives. - Regularly attended and ran client conference calls and in-person meetings. - Trained new and existing clients on the capabilities of LiveIntent’s platform. Including but not limited to trafficking, reporting and inventory. - Monitor daily, monthly & quarterly client stats and performed optimization techniques with the goal of increasing performance and revenue. - Took lead in client troubleshooting and maintenance efforts. - Worked cross-functionally with the product team to support the evolution of our platform in a manner consistent with industry best practices Show less
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Rakuten Loyalty
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Boston Ma
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Sales Operations Manager
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Dec 2012 - Feb 2014
• Operational Sales support for B-to-B enterprise Sales deals • Managed syndication of the Yahoo! Search Feed to third parties • Project Manager for all enterprise RFP’s • Management Reports on Sales Team’s KPI’s • Managed all Tradeshows for Sales and e-Commerce Teams • Assisted Engineering Team on projects involving Java Script, Python, and My SQL • Managed all Lead Generation Campaigns and administered Salesforce database • Coordinated activity of Sales with all other corporate functions Show less
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Sales Associate
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Nov 2009 - Sep 2012
• Managed pipeline of over 100 enterprise clients • Spearheaded operational improvements in Lead Gen, Reporting, and Marketing Materials• Developed Proposals and Media Kits for closing enterprise contracts with large Airline and Hotel clients • Project Manager for high value clients such as CBS College Sports, Denver Broncos and Houston Texans • Assisted in originating, negotiating, and closing contracts with major Sports Teams, Airlines, and Online Retailers with large implementation fees and long term revenue share structure • Winner of 2012 Employee of the Quarter Show less
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Creative Intern
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Apr 2009 - Nov 2009
- Creation of media kits and marketing material - Branding of in-house products - Basic implementation - Project management- Assistant to VP and Sales Team
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Education
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New England Institute of Art
Bachelor of Science (BS), Graphic Design -
NEC
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Marvelwood