Experience

PMG Peace Myanmar Group

• Myanmar
• Manufacturing
• 1 - 100 Employee

• Assistant Trade Marketing Manager

  • Dec 2022 - Present

  Asst Marketing Manager of Trade Marketing and Modern Trade Beverage of PMG manufactured products whisky and Rum are Myanmar Rum, Myanmar Whisky, Myanmar Dry Gin and etc. Asst Marketing Manager of Trade Marketing and Modern Trade Beverage of PMG manufactured products whisky and Rum are Myanmar Rum, Myanmar Whisky, Myanmar Dry Gin and etc.



Pacific Andaman (Sea) Co., Ltd

• Mingalardone

• Assistant Brand Manager

  • Nov 2019 - Nov 2022

  Asst Brand Manager of HiQ Canned Fish, HiQ Sauce and Emami Fair & handsome (men skin care products). Meet with stakeholders to determine brand objectives and strategies Research markets and study the brand Present and executive Trade scheme for MT and GT Coordinate sales, products development of monthly sales and trade activities with relevant department Track budgets with an eyes towards maximizing gains and reducing costs Analyze industry, competition and market trends Prepare reports on brand performance and sales Checking and review monthly sales and weekly sales of GT and MT by SKU Planning quarterly marketing plan based on sales target and trade sales Tracking brand activities and TMA of GT Preparing monthly TMA for Wholesale, stockiest and AWS in GT. Planing marketing activities and promotion scheme for GT and MT Show less



METRO Wholesale Myanmar Ltd

• Myanmar
• Wholesale
• 1 - 100 Employee

• Marketing Executive

  • Jan 2017 - Oct 2019

  METRO is a leading international specialist in wholesale and food retail. The company operates in 36 countries and employs more than 150,000 people worldwide. METRO Wholesale Myanmar established its warehouse in Thilawa special economic zone in Sept 2017. The firm aims to make a difference for customers in terms of food safety and sustainability. In this regard, global best practices in supply chain management would be introduced. Job Description • Responsibility for Masterchef Myanmar program • Negotiating with MRTV-4 marketing team for MasterChef program about supporting ingredients each challenge • Arranging and purchasing requirements meats, seafood and frozen foods, fruits and ingredients from the company and outside supplier • Reporting to manager daily report of MasterChef Myanmar program • Negotiating with the agency (Mango Media) to get brand awareness in the program • Handling budget for MasterChef program • Checking requirements ingredients and seasoning products for each challenge • Negotiating with internal team and agency for office branding, warehouse branding, showroom branding and requirement design. • Responsibility for truck branding sticker and design to use target products visual and design • Negotiating with supplier for creating Marketing Material and producing. Checking monthly invoice from supplier and payments with a finance team • Responsibility for farm to fork video program. • Arranging training and requirements of METRO showroom. • Daily Checking of using appliance of showroom and own brand display. • Collecting information for dry grocery products and frozen products. • Checking selling products specification on METRO website. Show less



PREMIUM DISTRIBUTION GROUP

• Myanmar
• Wholesale
• 1 - 100 Employee

• Marketing Executive

  • Apr 2014 - Dec 2016

  Premium is the leading distribution company in Myanmar specializing in retail, food service, and non-food products. Working with top suppliers around the world, Premium strives to be a trusted partner for both principal companies and customers in the supply and distribution process within Myanmar. In addition, Premium provides marketing services to promote consumer education and activations that will build lasting brand equity. Job Description • Planning monthly marketing promotion and event activities from Food department and Non-Food Department. • Arrangement Food and Non-Food monthly promotion activities. • Managing Food event and Non-Food event at Modern Trade Centres are City Mart and Non-City Mart. • Event organizing and public relation Skill • Manage and Develop the Marketing Activation Team included 19 persons. • On Time Report to management for Activation Team activities, Event and promotion activities • Being responsible for all project budgets from start to finish • Travelling to on-site inspections and project managing events • Arrangement for event installation • Checking event sales record and stock after the event • Negotiate the finance department, account department and sales department about event sales. • Preparing daily report, weekly report and monthly report to Manager. • Controlling and solving customer complain • Checking the performance of promoter and team member • Training own promoter and agency promoter about personal skill • Giving marketing knowledge to the team member and own promoter. • Preparing monthly marketing activities of Food and Non-Food • Checking Non-Food monthly expense to send the principal side. • Follow up monthly promotion and sampling with Food and Non-Food Department • Analyzing customer feedback and event report. • Arrangement monthly duty assign and manpower for event installation, sampling and promotion activities. Show less



Yathar Cho Industry Co.,Ltd

• Yangon

• Dy Manager

  • May 2011 - Mar 2014

  Yathar Cho Industry is the manufacturer and distributor of ''Yum Yum'' brand instant noodles in Myanmar and has enjoyed strong success since the beginning of the operation. Job Description • Assisted distributors in the identification of cup noodle sales opportunities in the market. • Seeks out new promotional opportunities for company products. • Coordinates and represents exhibitions, promotional strategies, advertisement, trade fairs and other events in attracting customers and possible distributors for the company. • Managing and motivating staff. • Monitoring and analysing market trends. • Identifying target markets and developing strategies to communicate with them. • Preparing and managing a marketing plan for promotion, merchandising and cup noodle market. • Promoting the OVOP approach of farmer channel development in villages. • Reporting to Manager and General Manager about daily market situation, customer and consumer's weekly feedback and competitor activities. • Analysing quarterly market share and identifying market share slow down townships. • Managing Modern Trade Promotion at Modern Trade Centre as City Mart, Ocean Supermarket and Orange Supermarket. • Creating a relationship between company and customer. • Preparing survey forms are consumer-centric knowledge, customer satisfaction and feedback. • Presenting findings and suggestions to the company manager and general manager. Show less