Experience

Axis Research Vietnam

• Vietnam
• Market Research
• 1 - 100 Employee

• Research Manager

  • Sep 2022 - Present



MACROMILL SOUTH EAST ASIA, INC.

• Japan
• Market Research
• 1 - 100 Employee

• Senior Researcher

  • Mar 2019 - May 2021



VINAMR - Vietnam Marketing Research & Consultants

• Vietnam
• Market Research
• 1 - 100 Employee

• Senior Research Manager

  • Apr 2017 - Jun 2018

  Projects management: perform full service from brief taking to reporting and presenting: • Study Clients’ demand/requests to make proposals with suitable research design • Lead team to execute projects [Questionnaire/Discussion guide making, Fieldwork controlling, Data table specifications planning] • Write reports by converting complex output data into visualized tables/charts and drawing up in-depth analysis, key findings and insightful recommendations Business development: • Develop customized products to fulfill customers’ demand in the market such as Car Clinic package, specialized analysis by industries/areas… • Standardize work procedures and materials Key accomplishment: • Successfully conduct diverse types of research from Quantitative to Qualitative projects [Face-to-face interview; Focus group discussion (FGD), Product clinic, Product test, In-depth interview (IDI)…] for large Vietnamese and multinational companies including Honda (Automobiles & Motorbike), Toyota Motor, Mitsubishi, Panasonic, Shinhan Bank, Vinfast… • Detailed appraisals of completed projects with high quality



Toyota Motor Vietnam

• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Senior Staff - Research Analyst

  • Mar 2009 - Aug 2016

  Conduct comprehensive Market analysis: • In charge of Nationwide Demand Trend Study (in 5 key cities) to collect fundamental market data on new vehicle buyers of Toyota vs. competitors • Write Quarterly Registration reports (based on raw data of registered vehicles) to analyze Market trend, Segment movement, Regional/Provincial development and make suggestion • Compile monthly reports about Competitors’ activities & Price update • Carry out ad hoc study of segments, competitors’ new products per Management’s request Extensive experience in performing diverse types of research: • Typical forms of surveys conducted yearly: Pre-launch survey, Post-launch survey, New product feasibility survey, Media habit survey, on-site survey (Motor Show survey) • Make proposals to Marketing Director upon surveys necessity (with current market/product situation, hypothesis, analysis points, survey framework & agency bidding plan) • Coordinate closely with Research Agencies in process of Questionnaire development (customizing and revising); Fieldwork observation • Analyze data to make visualized reports with current situation review and insightful recommendation • Present results to Top Management (Marketing Director & President) & related Departments Other experiences: • Take part in Company Total line-up strategy teamwork by analyzing specific data (Market data, Macro Economics statistics, Survey results…) to forecast market demand & new products feasibility • Budget planning & controlling for Market research activities for fiscal years