Tiffany Huang

Lifecycle Marketing Specialist at Tomofun | Furbo Dog Camera
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Contact Information
Location
Taipei, Taipei City, Taiwan, TW
Languages
  • Mandarin (Chinese) Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Taiwanese Limited working proficiency

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Serena Chiang

I had the pleasure of working with Tiffany at Tater Asia where she served as Retention Growth Executive. Tiffany is a friendly colleague who contributes to a positive work environment, and a quick learner and very self motivated. She willingly takes on new challenges and jumps into projects without hesitation. With her strong can-do attitude, Tiffany was able to work efficiently with editors across regions to grow our newsletter performance, and successfully managed the project of email service provider migration to achieve a higher email solution. She is also an aspiring journalist who is looking to utilize her creativity and writing skills to build brand marketing growth. Tiffany truly has an exceptional mind for digital marketing and media, and I highly recommend her for any opportunity she goes after.

Sherry Hsieh

Tiffany was a valuable team member at Tatler. She is smart, understanding, and easy to work together. Tiffany collaborated with editors to improve our newsletter performance and managed the migration of our email service provider. She did a great job taking the initiative very well to outline a plan while keeping all the elements organized. In addition, Tiffany managed hundreds of partners across affiliate networks. She was not afraid of challenges and was capable of gathering insights and making recommendations to streamline the process. Her efforts were not unnoticed, as our affiliate sales had increased continuously. Overall, Tiffany was a joy to work with, and I look forward to seeing her grow to the next level.

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Credentials

  • Agency-Ready Certificate
    PR Council
  • UserTesting Partnered Course
    UserTesting

Experience

    • Lifecycle Marketing Specialist
      • Jul 2022 - Present

    • United States
    • Media Production
    • Co-Founder
      • Feb 2020 - Present

      - Co-founded the multimedia company, AZI Media, to highlight Asian American diaspora, experiences, and stories through in-depth and multimedia/digital storytelling.- Spearheaded the content of AZI, PR and community strategies, and executed digital media campaigns.- Launched and curated the weekly “In Other News” newsletter- "At The Moment" Podcast was featured in Apple Podcasts: AAPI Heritage Month, Vanity Fair, and BuzzFeed, and Auducy - Co-founded the multimedia company, AZI Media, to highlight Asian American diaspora, experiences, and stories through in-depth and multimedia/digital storytelling.- Spearheaded the content of AZI, PR and community strategies, and executed digital media campaigns.- Launched and curated the weekly “In Other News” newsletter- "At The Moment" Podcast was featured in Apple Podcasts: AAPI Heritage Month, Vanity Fair, and BuzzFeed, and Auducy

    • Retention Growth Executive, Product & Tech
      • Oct 2021 - Jul 2022

      - Led UI website optimization projects to increase audience engagement- Led email signup UX projects to increase email acquisition

    • Retention Growth Executive, Growth
      • Oct 2020 - Jul 2022

      - Managed audience retention and growth across 8 markets in the APAC region through newsletters/email marketing, push notification, and other digital channels, growing email sessions by 92% YoY, total affiliate sales by 121%- Contributed to increasing monthly sessions to 5.3MM (+177% YoY)- Projected managed email provider service migration from Mailchimp to Salesforce to achieve higher-level marketing and newsletter strategy

    • United States
    • Research Services
    • 100 - 200 Employee
    • Social Media & Communications Intern
      • Jun 2019 - May 2020

      - Managed all social media platforms (Instagram, Twitter, Facebook & Linkedin) and increased social/community engagement by analyzing social metrics through insights, AgoraPulse, and other social listening tools.- Created editorial and social media calendar- Researched, wrote, and edited press releases on the company updates and state-wide events to media contacts through Meltwater. - Designed internal company slides with Adobe Illustrator and Canva - Managed all social media platforms (Instagram, Twitter, Facebook & Linkedin) and increased social/community engagement by analyzing social metrics through insights, AgoraPulse, and other social listening tools.- Created editorial and social media calendar- Researched, wrote, and edited press releases on the company updates and state-wide events to media contacts through Meltwater. - Designed internal company slides with Adobe Illustrator and Canva

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • News Writer
      • Sep 2018 - May 2020

      - Authored 15 campus and feature articles with the first being on the front page of print newspaper and website - Improved newsroom diversity by diversifying pitches and stories - Authored 15 campus and feature articles with the first being on the front page of print newspaper and website - Improved newsroom diversity by diversifying pitches and stories

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • News Reporter
      • Sep 2017 - Jun 2019

      - Edited and reported news stories specifically focusing on nationwide and statewide Asian/Asian American and other underrepresented communities.

    • Radio Talk Show Host
      • Sep 2018 - May 2019

      - Hosted weekly talk show "Untold Stories" to provide a space and platform where students can share their untold stories and express their own experience regarding race, culture, religion, and so on.

    • United States
    • Music
    • 1 - 100 Employee
    • College Ambassador
      • Feb 2019 - Apr 2019

    • Technology, Information and Media
    • 1 - 100 Employee
    • Content Marketing Intern
      • Oct 2018 - Mar 2019

      - Spearheaded the development and execution of a daily newsletter to diversify revenue streams- Interviewed and contributed to premier coverage of Facebook phenomenon Subtle Asian Traits- Partnered with local businesses in California to host joint events and increase newsletter subscribers- Tracked newsletter performance via MailChimp and Google Analytics - Searched for possible business collaborations to monetize NextShark newsletter and to reach out to more target audience - Spearheaded the development and execution of a daily newsletter to diversify revenue streams- Interviewed and contributed to premier coverage of Facebook phenomenon Subtle Asian Traits- Partnered with local businesses in California to host joint events and increase newsletter subscribers- Tracked newsletter performance via MailChimp and Google Analytics - Searched for possible business collaborations to monetize NextShark newsletter and to reach out to more target audience

    • Taiwan
    • Insurance
    • 100 - 200 Employee
    • PR Intern
      • Jan 2019 - Jan 2019

      - Tracked media coverage- Assisted with preliminary research for ATCC project and helped the PR team to look for news angle to write- Helped draft the COO’s press conference as well as news that the PR team could potentially use. - Tracked media coverage- Assisted with preliminary research for ATCC project and helped the PR team to look for news angle to write- Helped draft the COO’s press conference as well as news that the PR team could potentially use.

    • Corporate Social Responsibility Intern
      • Jun 2018 - Aug 2018

      - Assisted in looking for events and tracking event feedback from the sales department. - Assisted with marketing/philanthropic events and analyzed survey post-events.- Created 5+ press release content on social media accounts- Hosted two company's Facebook live streams. - Assisted in looking for events and tracking event feedback from the sales department. - Assisted with marketing/philanthropic events and analyzed survey post-events.- Created 5+ press release content on social media accounts- Hosted two company's Facebook live streams.

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Staff Writer
      • Sep 2017 - May 2018

      - Wrote lifestyle pieces for online and print publications and coordinate images to ensure proper presentation. - Wrote lifestyle pieces for online and print publications and coordinate images to ensure proper presentation.

    • Taiwan
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Communications Intern
      • May 2017 - Jun 2017

      - Translated and edited 3+ Taiwanese and international news daily in the news department.- Wrote 2 web content such as guest content blog posts and generated post ideas on social media in the social media department. - Tracked interaction on the web and on social media- Searched for new events in the music industry in the programming department. - Translated and edited 3+ Taiwanese and international news daily in the news department.- Wrote 2 web content such as guest content blog posts and generated post ideas on social media in the social media department. - Tracked interaction on the web and on social media- Searched for new events in the music industry in the programming department.

Education

  • University of Wisconsin-Madison
    Bachelor of Arts - BA, Journalism
    2016 - 2020
  • PR Council
    Agency-Ready Ceritificate, Public Relations, Advertising, and Applied Communication
    2020 -

Community

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