Experience

ICON Media, VIETNAM
• Vietnam
• Advertising Services
• 1 - 100 Employee
• Senior Copywriter

  • Apr 2023 - Present


Nova Consumer

• Vietnam
• Food and Beverage Services
• 1 - 100 Employee

• Creative Content Specialist

  • Aug 2021 - Aug 2022

  - Plan, manage and execute integrated communications campaigns of 2 brands: Tê Tê rice cracker (relaunching) & PhinDeli solube coffee (World Cup 2022 sponsorship & “Hen som ve nha” CSR campaign) - Work with brand team to develop & implement 360 communications activities, inline with brands AOP - Write clear, consice & appealing copy for a variety of communications materials including social, print, video, MC script,… - Manage brands digital platfroms (Facebook, Instagram, LinkedIn, website) Show less



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Digital Content Specialist

  • Apr 2020 - Aug 2021

  - Assist Brand Manager to plan and execute marketing activities to build Nestlé Corporate Brand Equity - Lead integrated communications activity calendar ensuring consistency with marketing activities and AOP - Manage content calendar on digital platforms (social, website) to ensure best practice - Lead, plan, execute & monitor Nestlé Family 2.0 project - Lead project to implement Nestle Content Hub (Nestle official digital assets management tool) in Vietnam market, acquire 200 MAUs after 3 months Show less



Pizza 4P's

• Vietnam
• Restaurants
• 100 - 200 Employee

• Content Writer

  • Mar 2019 - Apr 2020

  - Create contents for digital channels . - Plan and implement content strategies for social community hubs. - Translate and create content for websites and blogs. - Coordinates between departments to ensure all for landing pages & ad copy are run and completed timely. - Connect with internal team to get materials to create contents for landing pages and ad copy. - Work closely with other to manage content strategies and explore ways to always generate real time and most viewed & engagement contents. - Work closely with other departments to maximize the brand value. Show less



SUP Creative

• Belarus
• Advertising Services

• Content Writer

  • Aug 2018 - Mar 2019

  • Create content for several creative products: PR article, newsletter, banner, TVC script, FB posts... • Provide creative ideas for communication campaigns • Assist building concept and big idea for events like workshop, corporate events,... • Create content for several creative products: PR article, newsletter, banner, TVC script, FB posts... • Provide creative ideas for communication campaigns • Assist building concept and big idea for events like workshop, corporate events,...



Talent Generation Vietnam

• Vietnam
• Education Management

• Content Editor

  • Jan 2018 - Jun 2018

  - Develop integrated content for several digital channels: Facebook, website, email,... - Administrate fanpage Talent Generation Vietnam with 16.000+ followers - Assist making plan and report for 4 sub-campaigns per month - Assist running events, workshops, seminars,... - Develop integrated content for several digital channels: Facebook, website, email,... - Administrate fanpage Talent Generation Vietnam with 16.000+ followers - Assist making plan and report for 4 sub-campaigns per month - Assist running events, workshops, seminars,...