Experience

Sonoma Creamery

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Sales Director, West

  • Aug 2022 - Present



Morinaga Nutritional Foods, Inc.

• United States
• Food & Beverages
• 1 - 100 Employee

• Senior Director of Sales

  • Jan 2021 - Jul 2022

  Oversee and run the mainstream sales team for the whole entire United States. Focus on growing and expanding tofu sales while spearheading our company’s endeavors to penetrate the plant-based food market with new future products. Also, I am tasked with the role of developing our Foodservice channel.

• General Manager

  • Jan 2018 - Dec 2020

  While still handling my sales responsibilities (both retail and B2B ingredient sales) at corporate level, I'm now officially transitioning into a leadership and management role. I will be leading my team to pioneer our new yogurt brand and grow our distribution from traditional supermarkets to box stores/clubs with a primary focus on the West coast and Midwest expansion initially. We will set sales forecast, targets/goals, and tangible objectives to achieve in the next few years via marketing and promotion schemes.

• Senior Sales Manager

  • Jan 2015 - Dec 2017

  *Continuing to expand our product distribution in 2017 that brought on board Walmart, Target, Albertson's Portland, Ingles Market and Foods Lions, which gave us 1000+ new stores. *Acquired Aldi (1,500 stores and still growing) account at the end of 2015 after 2 years of pursuit. Acquired Safeway Eastern. *Maintain aggressive mindset and map out potential/unclaimed territory to explore and expand distribution. *Set sales forecast/target and strategies to reach the goals. Most importantly, focus on brand development - that means to create more exposure and occupy auspicious space within the marketplace. *Balance sales revenues/profit to ensure that sales growth doesn't come at the expense of the channel's profit. *Lead and advise sales members on methods and set priority to achieve goals.*Continue to grow and expand my network within the dietary supplement communities (Bayer, RB, LoveBug, i-Health, Sun Warrior, Nutrasumma and many more). *Learn and equip myself with required scientific concepts and regulatory affairs in order to communicate effectively with R&D scientists and provide advice when necessary.

• Sales Manager

  • Mar 2012 - Dec 2014

  *2014, I led my sales channel to 230% growth vs 2013, and profit ($) was almost double of last year. The last time we had this sort of sales quantity in my channel, it was more than a decade ago. The ratio of the sales in my channel to the sales of entire company in 2013 was only 13.5%, but in 2014, this ratio has burgeoned to 28%.*Increased product presence in Costco stores from 73 locations to 200 locations by the end of 2014. We look forward to add more locations in 2015.*Entrusted to develop/generate business for our new channel - probiotic sales. *After I took over a tofu channel in 2012, my consistent work yielded many successes in 2013: ----Increased sales in my tofu channel by 123% (stopped the declining trend of the past decade; this was the first meaningful double-digit growth in the past 10 years). ----Expanded distribution into more Costco buildings - started 2013 with 8 locations and ended 2013 with 73 locations. Target for 2014 would be to double this number and get into Costco's international business.----Acquired Stop&Shop accounts (part of Ahold) - adding 340 more stores onto our distribution list. Our product is now in all 4 banners of Ahold group.*Ingredient sales specialist (probiotics & soy ingredient): handle sales on regional and national level. We presented our ingredients to Campbell's, Pepsi Co, Azuma, Prima Pasta, Kahiki, Kraft and many more mid-size companies. *Business Development, prospect potential clients, expand clientele base through leads, apply marketing strategies/implements, present products and their applications at food shows or to individual customer, conduct sales forecast.

• Assistant Manager/Business Development

  • Jul 2011 - Mar 2012

  *Ingredient-sales specialist; handle sales on regional, national and international levels. *Business Development, prospect potential clients, expand clientele base through leads, apply marketing strategies/implements, present products and their applications at food shows or to individual customer, conduct sales forecast.*Attended technical trainings to equip myself with the necessary knowledges of product. *Participated in the presentation and discussion of our product with Food Innovation Center (Culinary Science Department of Oregon State University) to show them the potentials and benefits of our product in the food development field.



HC Foods Co., Ltd.

• Commerce, CA

• Account Executive

  • Aug 2007 - Feb 2011

  *Performed inside/outside sales, provided food products to retailers, big market chains, foodservice and wholesalers. *Communicated with customers in Vietnamese and Chinese Mandarin in order to service them more effectively and build personal attachment/warm relationship with them. *Successfully increased sales volume by 40% (sales volume from $2.3 million to roughly $3.3 million) within one year period. *Sales hunter -- acquired several big accounts for the company. Capable of doing multi-tasks. *Coordinated logistics to ensure products reach customers promptly. *Supported clients with marketing tools to promote and boost sales number of products.