Erin Choi

VP, Marketing at Hopeless Records
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles County, California, United States, US

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Experience

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • VP, Marketing
      • Mar 2017 - Present

      •Lead product manager for artists on the Hopeless Records roster •Lead and oversee our product management, branding, creative marketing and social media departments•Create and manage marketing plans and timelines for our campaigns•Set and maintain marketing and production budgets •Collaborate and work with management, international label managers, publicists, agents, and promotional partners

    • Director, Licensing and Operations
      • Jul 2011 - Feb 2017

      Production and Operations:•Head of Operations, led and oversaw worldwide physical and digital sales and distribution, digital operations and supply chain, retail and direct to consumer merchandise, and physical production and A&R admin•Oversaw production timeline from beginning to end (pre-production/recording to manufacture and delivery) •Set and managed production budgets, negotiated manufacturing rates, and analyzed cost of goods •Oversaw album art direction and product development for all artist campaigns and label branding Licensing and Sync:•Developed big picture creative strategy for music licensing, music supervision, and sync •Maintained strong relationships with music supervisors, studios, production houses, and publishers•Negotiated, interpreted and drafted music licenses for synchronization use•Monitored rights management systems, neighboring rights/broadcast, and PRO databases Show less

    • Licensing, Operations and Finance Manager
      • Dec 2008 - Jun 2011

      •Responsible for all creative and business affairs activities in music licensing (includes pitching, partnerships with studios/production companies, negotiating fees, executing licenses) •Launched Hopeless Records Publishing and handled all administration duties•Music supervisor and curator of annual charity compilation series: Take Action Vol. 5-10 •Operational lead for all content creation and acquisition, audio and video editing and digital post production services

    • Operations and Finance Coordinator
      • Jul 2006 - Nov 2008

      •Managed accounts receivable, accounts payable and collections for all US and International vendors and accounts•Created and maintained content database and archival system, focusing on digital assets•Set up and monitored all audio, video, mobile, and merchandise releases for distribution (includes work with iTunes Connect/Producer and YouTube Partner CMS)•Managed tour and event logistics, including organizing guest lists, ticket buys, and event planning

    • Shipping & Receiving Coordinator
      • Jul 2005 - Jun 2006

      •Headed up operations for label's direct to consumer webstore, including product set-up and fulfillment and customer service•Coordinated all worldwide shipping and receiving •Negotiated contracts with UPS and third party USPS vendors•Designed warehouse layout and developed inventory control systems across multiple facilities

    • Sales and Marketing Intern
      • Oct 2004 - Jun 2005

      •Executed national and local tour promotion campaigns•Coordinated all label street team activities•Designed and created promotional materials •Assisted in content acquisition and site operations for digital download site Downloadpunk.com

Education

  • University of California, Los Angeles
    Bachelor of Arts (B.A.)
    2002 - 2006

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