Thornberry, Leigh
Director of Marketing & Partnerships at BIOIONIX- Claim this Profile
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Bio
Salem Kashou
Leigh is an amazing spirit personally and professionally. She has all the hallmark traits of a sophisticated marketing specialist but stands out with her passion, perseverance, and integrity. Her impact on the Sandwich Bros. brand is incalculable and culminated with a National product of the year award. Leigh never backs down from a challenge and always delivers beyond expectation. She is budget-minded, hyper-focused and truly enjoyable to work with.
Curt Kroeger
Leigh was an integral part of the success of Kangaroo Brands, helping us grow our Sandwich Bros. brand exponentially until we were recently acquired by Conagra Brands. She brought a wealth of experience, and helped us market aggressively, in multiple channels, for a reasonable cost. Her humor and warmth shines through her work, particularly in our online presence and customer engagement. Leigh will help you grow your business with a plan, that leverages your spend to create results.
Kelly Crerar
Leigh brings a calm style to every situation and project. Leigh has a strong sense of promotion, loyalty and marketing strategy helping develop a program from the ground up as well as manage in-market large scale projects. Leigh has strong technology roots understanding all facets of consumer engagement platforms. Leigh has a successful background in managing large groups of staff and building sense of team. I would highly recommend Leigh for any direct brand opportunities and/or an agency who is looking for a great person with significant knowledge in all facets of marketing.
Salem Kashou
Leigh is an amazing spirit personally and professionally. She has all the hallmark traits of a sophisticated marketing specialist but stands out with her passion, perseverance, and integrity. Her impact on the Sandwich Bros. brand is incalculable and culminated with a National product of the year award. Leigh never backs down from a challenge and always delivers beyond expectation. She is budget-minded, hyper-focused and truly enjoyable to work with.
Curt Kroeger
Leigh was an integral part of the success of Kangaroo Brands, helping us grow our Sandwich Bros. brand exponentially until we were recently acquired by Conagra Brands. She brought a wealth of experience, and helped us market aggressively, in multiple channels, for a reasonable cost. Her humor and warmth shines through her work, particularly in our online presence and customer engagement. Leigh will help you grow your business with a plan, that leverages your spend to create results.
Kelly Crerar
Leigh brings a calm style to every situation and project. Leigh has a strong sense of promotion, loyalty and marketing strategy helping develop a program from the ground up as well as manage in-market large scale projects. Leigh has strong technology roots understanding all facets of consumer engagement platforms. Leigh has a successful background in managing large groups of staff and building sense of team. I would highly recommend Leigh for any direct brand opportunities and/or an agency who is looking for a great person with significant knowledge in all facets of marketing.
Salem Kashou
Leigh is an amazing spirit personally and professionally. She has all the hallmark traits of a sophisticated marketing specialist but stands out with her passion, perseverance, and integrity. Her impact on the Sandwich Bros. brand is incalculable and culminated with a National product of the year award. Leigh never backs down from a challenge and always delivers beyond expectation. She is budget-minded, hyper-focused and truly enjoyable to work with.
Curt Kroeger
Leigh was an integral part of the success of Kangaroo Brands, helping us grow our Sandwich Bros. brand exponentially until we were recently acquired by Conagra Brands. She brought a wealth of experience, and helped us market aggressively, in multiple channels, for a reasonable cost. Her humor and warmth shines through her work, particularly in our online presence and customer engagement. Leigh will help you grow your business with a plan, that leverages your spend to create results.
Kelly Crerar
Leigh brings a calm style to every situation and project. Leigh has a strong sense of promotion, loyalty and marketing strategy helping develop a program from the ground up as well as manage in-market large scale projects. Leigh has strong technology roots understanding all facets of consumer engagement platforms. Leigh has a successful background in managing large groups of staff and building sense of team. I would highly recommend Leigh for any direct brand opportunities and/or an agency who is looking for a great person with significant knowledge in all facets of marketing.
Salem Kashou
Leigh is an amazing spirit personally and professionally. She has all the hallmark traits of a sophisticated marketing specialist but stands out with her passion, perseverance, and integrity. Her impact on the Sandwich Bros. brand is incalculable and culminated with a National product of the year award. Leigh never backs down from a challenge and always delivers beyond expectation. She is budget-minded, hyper-focused and truly enjoyable to work with.
Curt Kroeger
Leigh was an integral part of the success of Kangaroo Brands, helping us grow our Sandwich Bros. brand exponentially until we were recently acquired by Conagra Brands. She brought a wealth of experience, and helped us market aggressively, in multiple channels, for a reasonable cost. Her humor and warmth shines through her work, particularly in our online presence and customer engagement. Leigh will help you grow your business with a plan, that leverages your spend to create results.
Kelly Crerar
Leigh brings a calm style to every situation and project. Leigh has a strong sense of promotion, loyalty and marketing strategy helping develop a program from the ground up as well as manage in-market large scale projects. Leigh has strong technology roots understanding all facets of consumer engagement platforms. Leigh has a successful background in managing large groups of staff and building sense of team. I would highly recommend Leigh for any direct brand opportunities and/or an agency who is looking for a great person with significant knowledge in all facets of marketing.
Experience
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BIOIONIX
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United States
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Food and Beverage Services
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1 - 100 Employee
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Director of Marketing & Partnerships
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Apr 2023 - Present
Leigh has 20+ years-experience with Branding/Marketing for some of the world’s household-name food brands like Del Monte, White Wave Foods, ConAgra and more. She supports our partners with the BIOSAIF24/7 data, verifying the success of their sustainability goals. Sustainability Initiatives Partnerships: Many of our valued customers have adopted stringent Sustainability goals and targets. BIOIONIX® can support many of these important directives and working together provide the critical… Show more Leigh has 20+ years-experience with Branding/Marketing for some of the world’s household-name food brands like Del Monte, White Wave Foods, ConAgra and more. She supports our partners with the BIOSAIF24/7 data, verifying the success of their sustainability goals. Sustainability Initiatives Partnerships: Many of our valued customers have adopted stringent Sustainability goals and targets. BIOIONIX® can support many of these important directives and working together provide the critical documentation. We support initiatives like: food safety, employee safety, harmful chemical reduction and elimination, water reuse and reduction, improved animal health and safety, safe disposal of brines and other solutions. Transparent reporting and documentation to all shareholder including your employees, owners, customers, suppliers and consumers. Consumers are demanding proof and transparency in products achieving real sustainable objectives. At BIOIONIX® we take your sustainability goals to heart and have a department offering a sustainability partner liaison to support your sustainability and marketing team! Show less Leigh has 20+ years-experience with Branding/Marketing for some of the world’s household-name food brands like Del Monte, White Wave Foods, ConAgra and more. She supports our partners with the BIOSAIF24/7 data, verifying the success of their sustainability goals. Sustainability Initiatives Partnerships: Many of our valued customers have adopted stringent Sustainability goals and targets. BIOIONIX® can support many of these important directives and working together provide the critical… Show more Leigh has 20+ years-experience with Branding/Marketing for some of the world’s household-name food brands like Del Monte, White Wave Foods, ConAgra and more. She supports our partners with the BIOSAIF24/7 data, verifying the success of their sustainability goals. Sustainability Initiatives Partnerships: Many of our valued customers have adopted stringent Sustainability goals and targets. BIOIONIX® can support many of these important directives and working together provide the critical documentation. We support initiatives like: food safety, employee safety, harmful chemical reduction and elimination, water reuse and reduction, improved animal health and safety, safe disposal of brines and other solutions. Transparent reporting and documentation to all shareholder including your employees, owners, customers, suppliers and consumers. Consumers are demanding proof and transparency in products achieving real sustainable objectives. At BIOIONIX® we take your sustainability goals to heart and have a department offering a sustainability partner liaison to support your sustainability and marketing team! Show less
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Thornberry Marketing
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Greater Milwaukee Area
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Owner / Chief Marketing Officer
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Sep 2018 - Present
We ignite your emerging brand, nurturing your brainchild into a household name. Focus: Food Brands and Emerging Brands. Marketing services: retail sales, strategy, planning, digital, social, packaging, design, promotions (coupons, sweeps), newsletter, influencers, photography. We know the importance of being relevant to your audience and are experts in the coveted Mom shopper. Let us help you empower your brand. From interim CMO strategic support to tactical execution. ThornberryMarketing.com We ignite your emerging brand, nurturing your brainchild into a household name. Focus: Food Brands and Emerging Brands. Marketing services: retail sales, strategy, planning, digital, social, packaging, design, promotions (coupons, sweeps), newsletter, influencers, photography. We know the importance of being relevant to your audience and are experts in the coveted Mom shopper. Let us help you empower your brand. From interim CMO strategic support to tactical execution. ThornberryMarketing.com
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Director of Marketing
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Nov 2015 - Aug 2018
Brand development, consumer marketing and retail-specific marketing for Kangaroo Specialty Breads and Sandwich Bros. Flatbread Pocket sandwiches across all marketing channels. Strategy and execution of product development, packaging, social media, promotions and couponing, CRM, digital, print, events, PR, TV and more. Sales execution, growing from 5,000 retailers to over 22,000 retailers in 2 years. "I have the great pleasure to work with exciting brands and creating relationships… Show more Brand development, consumer marketing and retail-specific marketing for Kangaroo Specialty Breads and Sandwich Bros. Flatbread Pocket sandwiches across all marketing channels. Strategy and execution of product development, packaging, social media, promotions and couponing, CRM, digital, print, events, PR, TV and more. Sales execution, growing from 5,000 retailers to over 22,000 retailers in 2 years. "I have the great pleasure to work with exciting brands and creating relationships direct with consumers to turn our really...really tasty brands in to household names." Sandwich Bros. of Wisconsin® is one of the fastest-growing retail sandwich brands in the United States, according to recent Nielsen reports. Sandwich Bros. is 2018 Product of the Year winner in the Breakfast category. The company was acquired by Conagra Brands in 2018. Show less Brand development, consumer marketing and retail-specific marketing for Kangaroo Specialty Breads and Sandwich Bros. Flatbread Pocket sandwiches across all marketing channels. Strategy and execution of product development, packaging, social media, promotions and couponing, CRM, digital, print, events, PR, TV and more. Sales execution, growing from 5,000 retailers to over 22,000 retailers in 2 years. "I have the great pleasure to work with exciting brands and creating relationships… Show more Brand development, consumer marketing and retail-specific marketing for Kangaroo Specialty Breads and Sandwich Bros. Flatbread Pocket sandwiches across all marketing channels. Strategy and execution of product development, packaging, social media, promotions and couponing, CRM, digital, print, events, PR, TV and more. Sales execution, growing from 5,000 retailers to over 22,000 retailers in 2 years. "I have the great pleasure to work with exciting brands and creating relationships direct with consumers to turn our really...really tasty brands in to household names." Sandwich Bros. of Wisconsin® is one of the fastest-growing retail sandwich brands in the United States, according to recent Nielsen reports. Sandwich Bros. is 2018 Product of the Year winner in the Breakfast category. The company was acquired by Conagra Brands in 2018. Show less
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Laughlin Constable
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United States
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Advertising Services
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100 - 200 Employee
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Group Account Manager
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May 2015 - Nov 2015
Digital strategy. Developed digital solutions to help brands connect and engage consumers/customers. Digital strategy. Developed digital solutions to help brands connect and engage consumers/customers.
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IC Group
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Canada
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Advertising Services
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100 - 200 Employee
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VP - Strategy, Client Services
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Nov 2005 - Mar 2015
ICG is a global interactive agency, specializing in Promotions, Loyalty and CRM • Develop integrated and digital marketing strategies in collaboration with clients at Brand Director/VP level • Concept and develop CRM programs, loyalty programs, influencer campaigns and consumer promotions via multiple channels: digital, social, mobile, online/offline • Manage the USA team, representing strategy, account management, and project management • Develop and maintain account strategy… Show more ICG is a global interactive agency, specializing in Promotions, Loyalty and CRM • Develop integrated and digital marketing strategies in collaboration with clients at Brand Director/VP level • Concept and develop CRM programs, loyalty programs, influencer campaigns and consumer promotions via multiple channels: digital, social, mobile, online/offline • Manage the USA team, representing strategy, account management, and project management • Develop and maintain account strategy, client relationships and revenue growth for core clients Clients: Kimberly-Clark, Del Monte, Novartis, Disney, Target, Home Depot, Subway, Pepsi, White Wave Foods, Pacific Seafood, Merz Pharma Show less ICG is a global interactive agency, specializing in Promotions, Loyalty and CRM • Develop integrated and digital marketing strategies in collaboration with clients at Brand Director/VP level • Concept and develop CRM programs, loyalty programs, influencer campaigns and consumer promotions via multiple channels: digital, social, mobile, online/offline • Manage the USA team, representing strategy, account management, and project management • Develop and maintain account strategy… Show more ICG is a global interactive agency, specializing in Promotions, Loyalty and CRM • Develop integrated and digital marketing strategies in collaboration with clients at Brand Director/VP level • Concept and develop CRM programs, loyalty programs, influencer campaigns and consumer promotions via multiple channels: digital, social, mobile, online/offline • Manage the USA team, representing strategy, account management, and project management • Develop and maintain account strategy, client relationships and revenue growth for core clients Clients: Kimberly-Clark, Del Monte, Novartis, Disney, Target, Home Depot, Subway, Pepsi, White Wave Foods, Pacific Seafood, Merz Pharma Show less
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Client Services Director, Strategic Planning
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Jan 2003 - Nov 2005
Manage the client services team and lead the digital strategy and development of interactive solutions: eCommerce, digital, CRM, loyalty, email, research and analytics. Securing new business, maintaining client relationships, proposal writing, estimating, concepting, developing media plans, and leading production and communications between all departments. Clients. NFL, Kimberly-Clark, Pfizer, Kohler, Harley Davidson, NCBA. [Promoted from C1N sister company to SpectraCom] Manage the client services team and lead the digital strategy and development of interactive solutions: eCommerce, digital, CRM, loyalty, email, research and analytics. Securing new business, maintaining client relationships, proposal writing, estimating, concepting, developing media plans, and leading production and communications between all departments. Clients. NFL, Kimberly-Clark, Pfizer, Kohler, Harley Davidson, NCBA. [Promoted from C1N sister company to SpectraCom]
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Executive Director / General Manager
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Mar 1999 - Jan 2003
Manage the production of entertaining and educational Web sites. Responsible for the strategic planning of advertising, promotions, game development and content for KidsCom (Web site for kids), ParentsTalk (online parenting magazine) and client sites marketing to Moms and kids. Managed the Communications Strategy and PR plans. Recognized as an expert in the digital and marketing (youth and Mom target) industry, traveling to conferences as a key note speaker. Clients: Nintendo, Kelloggs… Show more Manage the production of entertaining and educational Web sites. Responsible for the strategic planning of advertising, promotions, game development and content for KidsCom (Web site for kids), ParentsTalk (online parenting magazine) and client sites marketing to Moms and kids. Managed the Communications Strategy and PR plans. Recognized as an expert in the digital and marketing (youth and Mom target) industry, traveling to conferences as a key note speaker. Clients: Nintendo, Kelloggs, Cattlemans, Roche, NFL, Kotex Show less Manage the production of entertaining and educational Web sites. Responsible for the strategic planning of advertising, promotions, game development and content for KidsCom (Web site for kids), ParentsTalk (online parenting magazine) and client sites marketing to Moms and kids. Managed the Communications Strategy and PR plans. Recognized as an expert in the digital and marketing (youth and Mom target) industry, traveling to conferences as a key note speaker. Clients: Nintendo, Kelloggs… Show more Manage the production of entertaining and educational Web sites. Responsible for the strategic planning of advertising, promotions, game development and content for KidsCom (Web site for kids), ParentsTalk (online parenting magazine) and client sites marketing to Moms and kids. Managed the Communications Strategy and PR plans. Recognized as an expert in the digital and marketing (youth and Mom target) industry, traveling to conferences as a key note speaker. Clients: Nintendo, Kelloggs, Cattlemans, Roche, NFL, Kotex Show less
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Golden Books
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United States
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Food & Beverages
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1 - 100 Employee
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Internship, Writer/Editor, New Product Development
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May 1993 - Nov 1998
Write and edit Interactive Books and handheld games for kids. (Sight & Sound) Started editing and writing books while attending Marquette University. Then hired on full-time on the creative team developing new products and as Editor/Writer. (Disney adaptations and unique stories. Penn Names: Leigh Landrum, Leigh Lucarelli, Ann Leigh, Annie Frances) Write and edit Interactive Books and handheld games for kids. (Sight & Sound) Started editing and writing books while attending Marquette University. Then hired on full-time on the creative team developing new products and as Editor/Writer. (Disney adaptations and unique stories. Penn Names: Leigh Landrum, Leigh Lucarelli, Ann Leigh, Annie Frances)
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Education
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Marquette University
English - Writing Intensive
Community
