Experience

passad.ai

• Sweden
• Marketing Services
• 1 - 100 Employee

• Co-Founder

  • Aug 2022 - Present

  Co-founder at passad.ai - a Tailored Content Automation Engine that continuously creates scalable and precise content for growing companies. Co-founder at passad.ai - a Tailored Content Automation Engine that continuously creates scalable and precise content for growing companies.



Lundberg Texter

• Switzerland

• Writer

  • Mar 2015 - Nov 2022

  Award-winning author of two novels, one art children's book, short stories for the radio, and cultural journalism for Swedish daily news. Award-winning author of two novels, one art children's book, short stories for the radio, and cultural journalism for Swedish daily news.



Beauty Disrupted I Certified B Corp

• Switzerland
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Chief Digital Officer

  • Feb 2021 - Jul 2022

  Global Chief Digital Officer at Beauty Disrupted: Conscious beauty for all genders, designed in Stockholm and carefully crafted in the South of France. Managing digital strategy, tactics and implementation, marketing tech and automation, content strategies and DTC sales. Global Chief Digital Officer at Beauty Disrupted: Conscious beauty for all genders, designed in Stockholm and carefully crafted in the South of France. Managing digital strategy, tactics and implementation, marketing tech and automation, content strategies and DTC sales.



Sprinttribe

• Zurich, Switzerland

• Growth and Marketing Tech, Content Architect, SEO specialist

  • Jan 2019 - Aug 2020

  Growth hacking, marketing tech and automation strategies, tactics and implementation. Customer journeys and sales funnels. SEO audits and content architecture. Growth hacking, marketing tech and automation strategies, tactics and implementation. Customer journeys and sales funnels. SEO audits and content architecture.



Folkoperan AB

• Stockholm, Sweden

• Chief Financial Officer

  • Oct 2014 - Mar 2015

  Worked as CFO at Folkoperan, Sweden's most avant-garde opera house. Managed financials and financing, monitored and controlled ongoing production budgets. Worked as CFO at Folkoperan, Sweden's most avant-garde opera house. Managed financials and financing, monitored and controlled ongoing production budgets.



Dentally Nordic AB

• Sweden

• Founder, CEO, Member of the board

  • May 2008 - 2014

  Dentally designed, produced and sold high-end electrical toothbrushes to consumers in Scandinavia. Dentally designed, produced and sold high-end electrical toothbrushes to consumers in Scandinavia.



Sverigepremien AB

• CEO, founder, Member of the board

  • Dec 2007 - Aug 2011

  Sverigepremien was a reward and incentive site, as well as an affiliate network, focusing on creating large audiences for sales intensive B2C companies. Sverigepremien was a reward and incentive site, as well as an affiliate network, focusing on creating large audiences for sales intensive B2C companies.



Pocketförlaget AB

• Founder, Member of the board

  • Feb 2006 - 2009

  Pocketförlaget was the largest and fastest growing paperback book publishing house in Sweden. Pocketförlaget was the largest and fastest growing paperback book publishing house in Sweden.



Företagslitteratur Sverige AB (Pocketogram & Pocketklubben)

• CEO, founder, Member of the board

  • Feb 2003 - Oct 2007

  Pocketklubben was the largest paperback book subscription service in Sweden. Over the years I founded the company, built the business concept, focused on establishing and scaling different direct sales channels, as well as managing staff and everyday operations. Pocketogram was a gift card service. I built the business concept and established, managed and scaled our in-house B2B sales organisation. Pocketklubben was the largest paperback book subscription service in Sweden. Over the years I founded the company, built the business concept, focused on establishing and scaling different direct sales channels, as well as managing staff and everyday operations. Pocketogram was a gift card service. I built the business concept and established, managed and scaled our in-house B2B sales organisation.



Lojal Idé & Försäljningsagent

• Founder

  • 2002 - 2003

  Lojal was a loyalty and reward program solution for the retail industry. Lojal was a loyalty and reward program solution for the retail industry.