Experience

Association for Cultural Enterprises

• United Kingdom
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Director of Digital

  • Apr 2020 - Present

  Leading delivery of an Arts Council-funded programme, involving the commissioning and production of content for the Cultural Enterprises Academy. A digital learning platform helping museums, galleries and cultural attractions maximise their commercial potential and boost resilience through improved commercial trading, with a diverse programme of training and networking. Directing the communications and marketing for Cultural Enterprises. Working with Arts Council England - Cultural Enterprises is a fully-funded Sector Support Organisation. Creating a digital and communications strategy to deliver our four-year business plan. Launching a national mentoring scheme for the arts and heritage sector. Support the organisation's large events and networking programme through digital marketing. Deputising for the CEO. Show less



National Theatre

• Performing Arts
• 700 & Above Employee

• Business Development Manager - National Theatre Enterprises

  • 2014 - Apr 2020

  The Business Development role is split into two parts.MARKETING & PRI work with the Enterprises department at the NT developing and shaping strategy and content in marketing and PR across areas including retail, tours, and food & drink. Working daily with colleagues in Marketing, CRM, Graphics, Press, Broadcast, Learning to name a few.Working with key stakeholders across departments, ensuring the highest quality end-products are produced, balancing several work streams, managing budgets and maintaining clear communication.Social content editor, responsible for nine accounts.Working directly with the NT social content editor on inclusion of commercial content onto the wider NT content plan.Developing platform-specific content for Twitter, Instagram, Pinterest, Facebook, LinkedIn, Hootsuite, Sprout.Social advertising campaigns/promoted posts, reporting & analyticsManaging & tendering PR contracts relationships and strategy, both external and internal.Working from concept to finished product, including integrated marketing and social strategy to drive KPIs.Creating marketing and graphic briefs.Examples include tube adverts, PR campaigns, e-marketing, food photography, establishing a presence on apps & third-party sites.Reporting and analytics, including KPIs & ROI.Experienced in dealing with talent, agents, and photographers.RETAILHighly experienced e-commerce manager. I was responsible for growing online income by 138% in one year after the launch of a new site.Currently developing a new online shop using Shopify (previous experience of Magento, Amazon Webstore).Knowledge includes sales growth, UX, SEO, meta data, Google Analytics, branding, inventory management, copywriting.Working with the retail team to maximise sales and develop new, award-winning, ranges.Responsible for creating a book subscription service, and digitising the National Theatre poster archive for the online shop.Managing external income streams e.g. Trouva. Show less

• Retail Manager

  • Sep 2012 - 2014

• Bookshop Operations Manager

  • Dec 2011 - Sep 2012

• Senior Bookseller

  • Mar 2008 - Dec 2011


Waterstones
• United Kingdom
• Retail
• 700 & Above Employee
• Bookseller

  • Oct 2007 - Mar 2008