Experience

The Actor's Director

• United States
• Performing Arts
• 1 - 100 Employee

• Digital Marketer, Facilitator

  • May 2023 - Present

  Los Angeles, California, United States The Actor's Director Workshop offers a safe space for filmmakers to build and embody a character, develop techniques which build trust with actors of all levels, and improve performances take by take. All through the exploration of storytelling from an actor's perspective.



Endangered Tales

• United States
• Non-profit Organizations

• Digital Marketer, Co Producer

  • Jun 2021 - Present

  Los Angeles, California, United States From the depths of our oceans to the tops of our mountains, a diverse cast of interdependent species is what makes life on Earth possible. Our ecosystems and the species that inhabit them require a diversity of organisms in order to survive. With each species lost on this planet, vital genetic diversity disappears, ecosystem services are disrupted, and the vast uniqueness of life that defines our Earth is diminished. With reduced biodiversity, the chance of extinction for all of us dramatically… Show more From the depths of our oceans to the tops of our mountains, a diverse cast of interdependent species is what makes life on Earth possible. Our ecosystems and the species that inhabit them require a diversity of organisms in order to survive. With each species lost on this planet, vital genetic diversity disappears, ecosystem services are disrupted, and the vast uniqueness of life that defines our Earth is diminished. With reduced biodiversity, the chance of extinction for all of us dramatically increases. Over the past fifty years, humanity’s ever-expanding footprint has displaced natural biodiversity — more than 25,000 species, almost a third of those known to humans, are in danger of disappearing from the planet. Climate change is expected to drive over one-third of the Earth’s animal and plant species to extinction by 2050 if the trajectory of the current greenhouse gas emissions levels continue — the consumption of fossil fuels, the acidification of our oceans and lakes, pollution, deforestation, overfishing and forced migrations threaten life forms of all kinds. We are facing a crisis that will have consequences — for all of us. Storytelling has long been a way of deepening our understanding and empathizing with others different than us. This series of short stories provides a rare glimpse into worlds little known beyond their own geographical area and reveal a common theme of the fight for survival amidst change. The stories follow a diverse group of castaways with the intention of shining a spotlight on a few creatures which most of us have never heard of, species that rarely are the focus of art or music, or featured in the vast canon of existing literature. Our hope with this podcast is that by seeing ourselves in these nearly forgotten creatures we might fall a little bit more in love with all of the forgotten creatures on Earth -- and hopefully inspire some necessary changes to make our planet more habitable — for everyone. Show less



JL Short Hills Associates, LLC

• Founder & CEO

  • Jan 2011 - Present

  Morristown, NJ "Enhancing Your Digital Presence" Thomas Lesko operates JL Short Hills Associates, LLC, a Digital Marketing Agency, based in the New York City Metro Area. Thomas holds a Bachelor of Arts (BA) in International Studies from Muhlenberg College, along with a Master of Science (MS) in Digital Marketing from Rutgers Business School. He is a lifetime member of the Int'l Business Honors Society: Beta Gamma Sigma. Thomas has always had a strong love for the Performing Arts (Film, Opera… Show more "Enhancing Your Digital Presence" Thomas Lesko operates JL Short Hills Associates, LLC, a Digital Marketing Agency, based in the New York City Metro Area. Thomas holds a Bachelor of Arts (BA) in International Studies from Muhlenberg College, along with a Master of Science (MS) in Digital Marketing from Rutgers Business School. He is a lifetime member of the Int'l Business Honors Society: Beta Gamma Sigma. Thomas has always had a strong love for the Performing Arts (Film, Opera, and Theatre). Prior to his Master's studies, Thomas was involved heavily in Shakespearean Theatre and other character-acting stage performances. Thomas as a Digital Marketing/Brand Marketing leader, whom for over a decade has successfully promoted brand awareness and elevated social media presence in the digital space for many figures in Corporate America, now focuses his attention on using his Digital Marketing talents, geared towards helping artists build a strong online/brand presence in order to elevate themselves amongst the new marketing - the digital world. Show less



Rutgers Business School

• United States
• Higher Education
• 700 & Above Employee

• Digital Marketer Teacher Assistant

  • Sep 2020 - May 2021

  Oversaw over 200 undergraduate students, gave assignments, organized teaching materials, graded papers, and assessed student performance. Capstone Projects Freedom Boat Club Of The Grand Strand, Myrtle Beach, SC Serenity Yoga & Wellness, Hackettstown, NJ Huaxia Chinese School, East Brunswick, NJ Increased each client visibility by 20-30% utilizing SEO Built organic and paid social media strategy across multiple channels Grew traffic to account partners by 25-50% Built… Show more Oversaw over 200 undergraduate students, gave assignments, organized teaching materials, graded papers, and assessed student performance. Capstone Projects Freedom Boat Club Of The Grand Strand, Myrtle Beach, SC Serenity Yoga & Wellness, Hackettstown, NJ Huaxia Chinese School, East Brunswick, NJ Increased each client visibility by 20-30% utilizing SEO Built organic and paid social media strategy across multiple channels Grew traffic to account partners by 25-50% Built CRM strategy for various clients using Marketing Automation E-Mail Flow Series, resulting in 35-50% new prospect growth Show less



Neiman Marcus Group/Brooks Brothers Group

• Digital Manager

  • Oct 2014 - Mar 2019

  Short Hills, NJ Acquired, trained, and introduced digital sales skills of a talented team of 18-35 Sales Associates Routinely drove $40M in year-over-year sales growth for all product lines. Managed projects: iSell and Instagram initiatives to deploy new strategy to secure new business and exit underperforming brands - Average department sales of 500 units per day by spearheading iSell CRM platform and Instagram to convert walk-in traffic into See-You’s Collaborated with 75+ vendors to assertively… Show more Acquired, trained, and introduced digital sales skills of a talented team of 18-35 Sales Associates Routinely drove $40M in year-over-year sales growth for all product lines. Managed projects: iSell and Instagram initiatives to deploy new strategy to secure new business and exit underperforming brands - Average department sales of 500 units per day by spearheading iSell CRM platform and Instagram to convert walk-in traffic into See-You’s Collaborated with 75+ vendors to assertively negotiate contractual pricing for new merchandise. Leveraged volume purchases for reduced/preferred pricing resulting in sales growth of 30% per department Show less



Alere Inc.

• United States
• Medical Device
• 700 & Above Employee

• Digital Sales Manager - Multi-Channel Marketing

  • Oct 2009 - Jun 2011

  Princeton, NJ Built and led an inside sales department focused on the digital marketing initiatives for an innovative healthcare organization. Implemented effective and compelling new sales and digital marketing campaigns. Instituted a new CRM system that closed 75% + inside sales new business leads Cold call Cedar Sinai Medical Center, CA Healthcare System secured exclusivity to do business with Alere, generating over $15M + becoming our largest client Created and optimized multi-channel… Show more Built and led an inside sales department focused on the digital marketing initiatives for an innovative healthcare organization. Implemented effective and compelling new sales and digital marketing campaigns. Instituted a new CRM system that closed 75% + inside sales new business leads Cold call Cedar Sinai Medical Center, CA Healthcare System secured exclusivity to do business with Alere, generating over $15M + becoming our largest client Created and optimized multi-channel social media campaigns, leading to successful State & Federal bids & contracts, resulting in 80% closed business Optimized traffic across digital content that increased ROI by 35% Show less



Innovation Ads

• Advertising Services
• 1 - 100 Employee

• Digital/Internet Marketing Manager

  • May 2007 - Aug 2009

  New York, NY; Phoenix, AZ Pioneered new internet digital marketing campaigns and strategy for the entire organization Led project management teams to draft and implement innovative new content for Arizona State University (ASU) and other education industry micro-sites Boosted web traffic utilizing SEO that included PPC to increase the number of unique new users by 75%. Secured fee-based leads from internet, direct mail, print campaigns, social media, and many other resources. Improved fee collection by 70%… Show more Pioneered new internet digital marketing campaigns and strategy for the entire organization Led project management teams to draft and implement innovative new content for Arizona State University (ASU) and other education industry micro-sites Boosted web traffic utilizing SEO that included PPC to increase the number of unique new users by 75%. Secured fee-based leads from internet, direct mail, print campaigns, social media, and many other resources. Improved fee collection by 70% and generated new revenue streams Show less