Experience

PDC EMEA - A Brady Business

• EMEA Head of Sales

  • Jan 2022 - Present

  Nivelles, Walloon Region, Belgium



Philip Morris International

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• Manager Portfolio & Strategy Benelux

  • Nov 2019 - Dec 2021

  · Successful launches of more than 10 SKU’s in Benelux · Responsible for developing and implementing the sales strategies designed to support the growth of PMI’s portfolio on cigarette and fine-cut brands in the 3 Benelux markets. · Analyze the market and the consumers behaviors (Consumer centricity) · Optimization of the process

• Brand Marketing Manager OTP Benelux

  • Jan 2017 - Nov 2019

  Benelux · Creation of new tools for the sales forces (New fixture for our products, counter display,…) · Creation of new digital content · Improve the collaboration between the field and the back-office

• District Sales Manager

  • Nov 2013 - Dec 2016

  Liège - Hainaut · Increase the share of market of my district +1.2% · Team number 1 on every national contest · Recreate a team spirit within the team

• Field Sales Analyst

  • Feb 2010 - Nov 2013

  · Budget management (~1mio€) · Creation of files with follow-up on KPI’s (Distribution-SoM performance-OOS report-…)

• Territory Manager

  • Apr 2005 - Feb 2010

  · Negotiation of more than 100 contracts/year (Retail & Independent) · Introduction of more than 15 SKU’s



Kitkot.be

• Director

  • Jan 2002 - Sep 2005

  A commercial website providing student rooms



Haute Ecole provinciale de Charleroi - Université du Travail

• Higher Education
• 1 - 100 Employee

• Titular in charge of the courses of enterprises organisation and

  • Dec 2004 - May 2005

  Titular in charge of the courses of enterprises organisation and elements of management on Wednesdays evenings. It is for the first year in Informatics graduation.