Experience

Upthrust - digital projects & experts

• Operations Director

  • May 2020 - Present

  UPTHRUST.EU | Award-Winning Global Digital Growth Office Upthrust is a global digital business acceleration office. We implement growth marketing processes & build high-performing digital products for ambitious SMEs and big corporates. Upthrust is part of Customer Collective. Want to go for hyper-growth? Let's get in touch ☞ thomas.de.backere@upthrust.eu UPTHRUST.EU | Award-Winning Global Digital Growth Office Upthrust is a global digital business acceleration office. We implement growth marketing processes & build high-performing digital products for ambitious SMEs and big corporates. Upthrust is part of Customer Collective. Want to go for hyper-growth? Let's get in touch ☞ thomas.de.backere@upthrust.eu


Rombit Studio
• Belgium
• Software Development
• 1 - 100 Employee
• Head of Growth via Upthrust

  • Feb 2023 - Present

Epyc
• Belgium
• E-Learning Providers
• 1 - 100 Employee
• PMO / Senior Growth & CRO Consultant via Upthrust

  • Dec 2022 - Present

Bel&Bo
• France
• Consumer Services
• PMO / Senior Growth & CRO Consultant via Upthrust

  • Oct 2022 - Present

Effortel
• Belgium
• Telecommunications
• 1 - 100 Employee
• PMO / Senior Analytics, Growth & CRO Consultant via Upthrust

  • Oct 2022 - Present

Gorilla Sports
• Germany
• Sporting Goods Manufacturing
• 1 - 100 Employee
• PMO / Senior Analytics, Growth & CRO Consultant via Upthrust

  • Sep 2022 - Present

Impermo
• Belgium
• Wholesale Building Materials
• 1 - 100 Employee
• PMO / Senior Growth Marketing Consultant via Upthrust

  • Dec 2020 - Present


TDB Consulting BVBA

• Marketing & Communication Consultant

  • Apr 2013 - Present

  I am a dynamic and hands-on Marketing & Communication professional with almost 15 years experience in both B2B and B2C. I am an expert in direct communications and I have a passion for drawing out customer journeys, integrating touch points (offline & online), optimizing sales flows, maximizing LTV (cross & up sell, RFM, …) and defining automated scenarios. I love to translate data into insights, to turn conclusions into strategic recommendations and to continuously improve marketing campaigns and programs.


Made Design & Innovation
• Head of Growth via Upthrust

  • Oct 2022 - Mar 2023

Lansweeper
• Belgium
• PMO / Senior Analytics, Growth & Salesforce Pardot Consultant via Upthrust

  • May 2021 - Mar 2023

TowMotive Group
• Netherlands
• Wholesale Motor Vehicles and Parts
• 1 - 100 Employee
• PMO / Senior Growth & CRO Consultant via Upthrust

  • Sep 2022 - Feb 2023

LOQI
• Germany
• Design
• 1 - 100 Employee
• PMO / Senior Growth & CRO Consultant via Upthrust

  • Apr 2022 - Feb 2023

WinWinner
• Belgium
• Financial Services
• 1 - 100 Employee
• PMO / Senior Growth Marketing Consultant via Upthrust

  • Feb 2022 - Jul 2022

SD Worx
• Belgium
• Human Resources Services
• 700 & Above Employee
• PMO / Senior Growth Marketing Consultant via Upthrust

  • Aug 2021 - Jun 2022

Experis
• United States
• Staffing and Recruiting
• PMO / Senior ABM & Growth Marketing Consultant via Upthrust

  • Aug 2021 - Oct 2021

HARTMANN GROUP
• Argentina
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee
• PMO / Senior CRM & MA Consultant via Upthrust

  • Jul 2021 - Sep 2021

Victoria Benelux
• Belgium
• Luxury Goods & Jewelry
• 1 - 100 Employee
• PMO / Senior Growth Marketing Consultant via Upthrust

  • Dec 2020 - Sep 2021

STIB-MIVB
• Belgium
• Travel Arrangements
• 700 & Above Employee
• PMO / Senior Growth Marketing Consultant via Upthrust

  • May 2021 - Aug 2021


Vaimo

• Sweden
• IT Services and IT Consulting
• 400 - 500 Employee

• PMO / Senior Growth Marketing Consultant via Upthrust

  • Dec 2020 - Aug 2021

  An experiment-driven, cooperative & result-focused approach to traditional marketing campaign development in delivering qualitative leads in Belgium / France / Luxembourg / The Netherlands + UK + Denmark / Norway / Sweden. An experiment-driven, cooperative & result-focused approach to traditional marketing campaign development in delivering qualitative leads in Belgium / France / Luxembourg / The Netherlands + UK + Denmark / Norway / Sweden.



SD Worx Belgium

• Belgium
• Human Resources
• 700 & Above Employee

• PMO / Senior Growth Marketing Consultant (SME & Mid Market) via Upthrust

  • Oct 2020 - Jul 2021

  An experiment-driven, cooperative & results-focused approach to traditional marketing campaign development in delivering qualitative leads. An experiment-driven, cooperative & results-focused approach to traditional marketing campaign development in delivering qualitative leads.



Ansell

• United States
• Consumer Goods
• 700 & Above Employee

• PMO / Senior ABM Specialist via Upthrust

  • Jan 2021 - Jun 2021

  Combining a laser-focused account-based personalization strategy with tactics to use LinkedIn on steroïds to take thought-leader positions in the market.

• PMO / Senior Growth Marketing Consultant via Upthrust

  • Jul 2020 - Dec 2020

  An experiment-driven, cooperative & results-focused approach to traditional marketing campaign development in delivering qualitative leads.



Multipharma

• Health and Human Services
• 700 & Above Employee

• PMO / Senior Growth Marketing Consultant via Upthrust

  • Jun 2019 - May 2021

  An alternative, cooperative, evidence-based & results-focused approach to traditional marketing campaign development for generating e-commerce sales growth. An alternative, cooperative, evidence-based & results-focused approach to traditional marketing campaign development for generating e-commerce sales growth.


Messer Group
• United States
• PMO / Senior Journey & Flow Mapping Consultant via Upthrust

  • Feb 2021 - Apr 2021


Barco

• Advertising Services

• PMO / Senior Growth Marketing Consultant via Upthrust

  • Nov 2020 - Feb 2021

  An alternative, cooperative, evidence-based & results-focused approach to traditional marketing campaign development for generating qualified leads for WeConnect. An alternative, cooperative, evidence-based & results-focused approach to traditional marketing campaign development for generating qualified leads for WeConnect.



Grandeco Wallfashion Group

• Belgium
• Design Services
• 1 - 100 Employee

• PMO / Senior Digital Strategy & Transformation Consultant via Upthrust

  • Aug 2020 - Feb 2021

  Analysis & Strategy of digital transformation to meet client’s omni-channel expectations. Analysis & Strategy of digital transformation to meet client’s omni-channel expectations.

• PMO / Senior Journey & Flow Mapping Consultant via Upthrust

  • May 2020 - Jul 2020

  Revolutionizing payroll for ambitious SME’s. Revolutionizing payroll for ambitious SME’s.



Eurofiber Belgium

• Belgium
• Telecommunications
• 1 - 100 Employee

• PMO / Senior Growth Marketing Consultant via Upthrust

  • Mar 2020 - Jun 2020

  Definition and roll out of a strategic digital growth plan. Definition and roll out of a strategic digital growth plan.



Nestlé Nespresso SA

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• PMO / Senior Growth Marketing Consultant via Upthrust

  • Mar 2020 - Jun 2020

  An experiment-driven, cooperative & results-focused approach to traditional marketing campaign development in delivering qualitative B2B leads. An experiment-driven, cooperative & results-focused approach to traditional marketing campaign development in delivering qualitative B2B leads.



TVH

• Belgium
• Wholesale
• 700 & Above Employee

• PMO / Senior Marketing Automation Consultant via Upthrust

  • Dec 2019 - Mar 2020

  CRM & Marketing Automation program management, roadmap and improvement from Marketo / Hubspot to Selligent. CRM & Marketing Automation program management, roadmap and improvement from Marketo / Hubspot to Selligent.



Volkswagen Belgium

• Belgium
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• PMO / Senior Growth Marketing Consultant via Upthrust

  • Nov 2019 - Mar 2020

  An alternative, cooperative, evidence-based & results-focused approach to traditional marketing campaign development for running lean market validation, creating more qualified traffic & generating high quality leads. An alternative, cooperative, evidence-based & results-focused approach to traditional marketing campaign development for running lean market validation, creating more qualified traffic & generating high quality leads.



SD Worx Nederland

• Netherlands
• Human Resources Services
• 100 - 200 Employee

• PMO / Senior Growth Marketing Consultant via Upthrust

  • Jun 2019 - Feb 2020

  Deliver sales ready opportunities for the SME segment through an alternative, results-focused approach. Deliver sales ready opportunities for the SME segment through an alternative, results-focused approach.



innogy SE

• Germany
• Utilities
• 700 & Above Employee

• PMO / Senior Growth Marketing Consultant via Upthrust

  • Nov 2019 - Dec 2019

  An evidence-based & experimentation-driven lead generation program for Renewable Power Purchase Agreements in Germany. An evidence-based & experimentation-driven lead generation program for Renewable Power Purchase Agreements in Germany.



SD Worx UK & Ireland

• PMO / Senior Growth Marketing Consultant via Upthrust

  • Aug 2019 - Dec 2019

  An evidence-based & experimentation-driven lead generation program for the Mid Market in the UK. An evidence-based & experimentation-driven lead generation program for the Mid Market in the UK.

• PMO / Senior Growth Strategist via UpThrust

  • May 2019 - Aug 2019

  Testing new value propositions in existing markets combined with generating multi-country insights via unconventional go-to-market tactics.

• PMO / Growth Marketing Consultant via The House of Marketing / UpThrust

  • Jan 2019 - Jun 2019

  Deliver sales ready opportunities for the SME segment through an alternative, results-focused approach.



Cinionic

• Belgium
• Entertainment Providers
• 1 - 100 Employee

• Marketing Automation & Digital Lead Generation Consultant via The House of Marketing

  • Nov 2018 - Jun 2019

  Basics: shift from Marketo to Salesforce Pardot Tactics: campaigns & templates Basics: shift from Marketo to Salesforce Pardot Tactics: campaigns & templates

• PMO / Marketing Automation Consultant via The House of Marketing

  • Sep 2017 - May 2019

  Implementation of a marketing automation platform (Salesforce Pardot) across three regions (BeNeLux, France, Iberica) integrated with CRM (Aurea CRM). Key responsabilities: * Assessment of the maturity and gaps (as is) through interviews with stakeholders and internal survey. * Design of the requirements (to be) for MVP through persona, customer journey, data & architecture workshops. * Vendor selection through RFP. * Project management and business support to IT. Implementation of a marketing automation platform (Salesforce Pardot) across three regions (BeNeLux, France, Iberica) integrated with CRM (Aurea CRM). Key responsabilities: * Assessment of the maturity and gaps (as is) through interviews with stakeholders and internal survey. * Design of the requirements (to be) for MVP through persona, customer journey, data & architecture workshops. * Vendor selection through RFP. * Project management and business support to IT.



Novy

• Belgium
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• PMO / Marketing Automation Consultant via The House of Marketing

  • Nov 2018 - Mar 2019

  Implementation of a marketing automation platform (ClickDimensions) integrated with CMS (Umbraco), CRM (Microsoft Dynamics 365) and E-commerce (Sana Commerce). Key responsibilities: * Define actions according to the personas. * Describe the flow and functional / technical requirements per action. * Prioritize actions based on business value and technical complexity. * Set up the actions and run campaigns. * Project management and business support to IT. Implementation of a marketing automation platform (ClickDimensions) integrated with CMS (Umbraco), CRM (Microsoft Dynamics 365) and E-commerce (Sana Commerce). Key responsibilities: * Define actions according to the personas. * Describe the flow and functional / technical requirements per action. * Prioritize actions based on business value and technical complexity. * Set up the actions and run campaigns. * Project management and business support to IT.



IVC Beyond Flooring

• Digital Strategy / Transformation Consultant via The House of Marketing

  • Oct 2018 - Nov 2018

  Training Program + Digital Strategy + Transformation Roadmap Training Program + Digital Strategy + Transformation Roadmap


Ad Ultima Group
• Marketing Automation & Digital Lead Generation Consultant via The House of Marketing

  • Oct 2018 - Nov 2018


Etex

• Belgium
• Construction
• 700 & Above Employee

• Digital Strategy / Transformation Consultant via The House of Marketing

  • May 2018 - Jul 2018

  A 7-step approach towards an impactful digital strategy that uses frameworks, interviews and workshops as core methodologies. A 7-step approach towards an impactful digital strategy that uses frameworks, interviews and workshops as core methodologies.



UNILIN

• Belgium
• Wholesale Building Materials
• 700 & Above Employee

• Marketing Automation Consultant via The House of Marketing

  • Feb 2017 - Apr 2018

  Agile implementation of a marketing automation platform (SAP Hybris Marketing) integrated with CMS (Sitecore) and CRM (SAP Hybris Commerce). Key responsibilities: * Assessment of the maturity and gaps (as is). * Design of the requirements (to be) through persona, customer journey, data & architecture workshops. * Project management and business support to IT. Agile implementation of a marketing automation platform (SAP Hybris Marketing) integrated with CMS (Sitecore) and CRM (SAP Hybris Commerce). Key responsibilities: * Assessment of the maturity and gaps (as is). * Design of the requirements (to be) through persona, customer journey, data & architecture workshops. * Project management and business support to IT.

• Club Marketing Manager Belux via The House of Marketing

  • Feb 2017 - Sep 2017

  Key responsibilities: * Implementation of a new membership program across all channels (online, mobile, CRC, boutique). * Platform setup + launch campaign + digital assets + email management (automated). * Coordination across all departments: business, e-business, IT, operations (supply chain), finance (business case & budget follow up), legal (terms & conditions) and HR (training). Key responsibilities: * Implementation of a new membership program across all channels (online, mobile, CRC, boutique). * Platform setup + launch campaign + digital assets + email management (automated). * Coordination across all departments: business, e-business, IT, operations (supply chain), finance (business case & budget follow up), legal (terms & conditions) and HR (training).



AXA

• Italy
• Glass, Ceramics and Concrete Manufacturing
• 1 - 100 Employee

• Marketing Business Partner / Value Proposition Architect via The House of Marketing

  • Jan 2015 - Mar 2017

  Strategic support and project management for different home insurance products and campaigns. Development of online offers and sales flow optimisation. Key responsibilities: * Coordination of different departments: business unit, marketing and distribution. * Definition of the value proposition and implementation of different new home insurance (e-)products & (e-)services. * Focus on digital transformation: set up and launch of e-quote & e-buy + definition of the customer journey from acquisition to retention + optimisation of the sales flow / funnel + traffic building through different channels + up sell & cross sell + … . * Activation / reward program for existing clients through a partnership with an American company. * Launch of a platform to attract new customers through content marketing. * Development of a rate application for brokers.



Q-People

• United Arab Emirates
• Human Resources
• 1 - 100 Employee

• Freelance Marketing Consultant

  • Oct 2014 - Jun 2015

  Q-People provides targeted talent and sourcing solutions to all domains in the life sciences sector, from production and compliance to supply chain and R&D. Through competitive analysis and brainstorming, we developed a completely new website aimed at both employees and employers from wire framing over copywriting and design to development. Q-People provides targeted talent and sourcing solutions to all domains in the life sciences sector, from production and compliance to supply chain and R&D. Through competitive analysis and brainstorming, we developed a completely new website aimed at both employees and employers from wire framing over copywriting and design to development.



SAM Performance Marketing

• Belgium
• Advertising Services

• Freelance Conversation Manager

  • Oct 2013 - Oct 2014

  SAM Performance Marketing is a sales and marketing consultancy firm. We improve our clients sales and marketing performance by focusing on business processes, data marketing, marketing automation and behavioral planning. SAM Performance Marketing is a sales and marketing consultancy firm. We improve our clients sales and marketing performance by focusing on business processes, data marketing, marketing automation and behavioral planning.


Molecule
• United States
• Software Development
• 1 - 100 Employee
• Freelance Marketing & Communication Manager

  • Apr 2013 - Sep 2013

Wu Wei - The Art of Wellbeing
• Communication & MICE Manager

  • Nov 2011 - Mar 2013


Proximity BBDO

• Mexico
• Advertising Services
• 1 - 100 Employee

• Marketing Manager

  • May 2008 - Oct 2011

• Strategic Planner

  • Jul 2006 - Apr 2008


Tao | Think As One
• Business Developer

  • Sep 2004 - Jun 2006