Experience

MONTVEL

• France
• Electrical Equipment Manufacturing
• 1 - 100 Employee

• Cofounder

  • Sep 2021 - Present

  Ville de Paris, Île-de-France, France



Headspace Inc.

• Brand & Content Lead (France)

  • Jun 2020 - Feb 2022

  Ville de Paris, Île-de-France, France Working with cross-functional teams (growth, UA, brand, marketing, partnerships, content) to localize and shape the Headspace experience for french members and companies, recruit new members, maximize engagement and improve mental health & happiness: - Define and implement FR Headspace's positioning & local tone of voice - Create and manage original campaigns (concept, narratives, copywriting) for brand content, influencers campaigns, communications, social media ads - Develop B2B/B2C… Show more Working with cross-functional teams (growth, UA, brand, marketing, partnerships, content) to localize and shape the Headspace experience for french members and companies, recruit new members, maximize engagement and improve mental health & happiness: - Define and implement FR Headspace's positioning & local tone of voice - Create and manage original campaigns (concept, narratives, copywriting) for brand content, influencers campaigns, communications, social media ads - Develop B2B/B2C partnerships in France --> Netflix Guide to Meditation, Netflix Guide to Sleep, Personnel soignant partnership, Instagram account, Oxmo Puccino/Pomme sleepcasts, members lifecycle, Waze x Headspace, Show less



agence black lemon

• France
• Events Services
• 1 - 100 Employee

• Head of Content

  • Jun 2018 - Jul 2020

  Ville de Paris, Île-de-France, France Create & lead new CONTENT business unit : - Build BU’s business plan, objectives, strategy & recruitment - Develop new business, clients portfolio and build strong relationships with partners - Drive productions together with a team of three : briefing, creative strategy & storytelling, budget, production, post-production HUGO BOSS Boss Bottled – Content factory (photo, video, social) L’OREAL Biotherm – Content factory (photo, video, social) DOLCE & GABBANA Light Blue –… Show more Create & lead new CONTENT business unit : - Build BU’s business plan, objectives, strategy & recruitment - Develop new business, clients portfolio and build strong relationships with partners - Drive productions together with a team of three : briefing, creative strategy & storytelling, budget, production, post-production HUGO BOSS Boss Bottled – Content factory (photo, video, social) L’OREAL Biotherm – Content factory (photo, video, social) DOLCE & GABBANA Light Blue – Packshot + models photoshoot NIKE x FOOT LOCKER Quai 54 – Content factory (photo, video, social) + event coverage NNIKE x FOOT LOCKER You're It – Content factory (photo, video, social) + event coverage AVIVA x SOGELYM Moods – Brand movie LNH – Brand movie KAPTEN Karmatch – Social media strategy Show less



Banijay

• France
• Media Production
• 300 - 400 Employee

• Development Manager

  • Apr 2016 - Jun 2018

  Ville de Paris, Île-de-France, France - Create and pitch original formats to TV channels (TF1, FTV, M6, W9, RMC) and digital (Netflix, Youtube, Amazon, Blackpills) - Develop clients portfolio and build relationships with distributors & producers on international markets - Scout international high-potential scripted & unscripted format for french market - Manage a team of two



Groupe TF1

• France
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Creative & Scouting Manager

  • Jan 2015 - Apr 2016

  - Develop TF1 partnerships' with broadcasters & distributors across the world - Develop brand content for digital OPS (A l'Epreuve du Gout System U, Hasbro) - Optimize existing formats and create digital synergies with MyTF1 - In charge of ready-mades' acquisition & development - Recruit and manage a team of two on scouting

• Marketing & Program Scouting Executive

  • Jan 2013 - Jan 2015

  - Monitor International TV markets, scout high-potential scripted & unscripted format - Build full reports & recommendations to TF1's acquisition/adaptation units Series : Escape Artist (UK), Rita (DEN), The Fall (IRL), Undeniable (UK) Entertainment : Ninja Warrior (USA), Secret Life of 4 Years old (UK), Hollywood Game Night (USA), Dropped (SUE), Wishlist (UK) - Identify international key trends and deliver ad-hoc studies working with internal panel --> Market trends: New… Show more - Monitor International TV markets, scout high-potential scripted & unscripted format - Build full reports & recommendations to TF1's acquisition/adaptation units Series : Escape Artist (UK), Rita (DEN), The Fall (IRL), Undeniable (UK) Entertainment : Ninja Warrior (USA), Secret Life of 4 Years old (UK), Hollywood Game Night (USA), Dropped (SUE), Wishlist (UK) - Identify international key trends and deliver ad-hoc studies working with internal panel --> Market trends: New models of free/paid interactivity, 2nd screen strategy in USA, European channels' programing strategy, ITV Group's rebranding --> Format trends: Gardening formats, Finding the best or the worst ?, Where do series come from ?, Full report on Keshet's top format Rising Star, etc. - Daily and weekly newsletters



TakeOff (Sciences Po Paris Incubator)

• Co-founder

  • Mar 2013 - Dec 2013

  TakeOff is a crowdfunding platform helping musicians finding money and techs to realize their projects --> 9 projects were completed including videoclips and EPs releases. Together with the others partners : - Conceived the business plan - Successfully pitched it to a Sciences Po Paris' admission jury - Negociated and managed the financials and artistics partnerships



THE ICONIC

• Australia
• Retail
• 700 & Above Employee

• Business Developer in Sydney (6-months trip in Australia)

  • Oct 2012 - Dec 2012

  Sydney In a 6-months trip in Australia, I developed The Iconic's partnerships with clothing stores in Sydney for two months.



Orange

• Germany
• International Trade and Development
• 1 - 100 Employee

• Editorial Manager, New Contents Web/TV

  • Sep 2011 - Sep 2012

  Brand & Contents Division As a 1-year apprentice within the Brand & Contents Division, I worked with numerous teams to ensure a consistent UX in Orange's TV/WEB contents. I also managed editorial on web projects PUSH YOUR ART (3D art contest with Palais de Tokyo) & ORANGE EXPOMUSÉES (cultural web portal). EDITORIAL & CONTENTS MANAGEMENT Orange Expomusées & Push Your Art - Defined and managed communications strategies: PR, print, digital - Wrote and provided articles, publications and press releases -… Show more As a 1-year apprentice within the Brand & Contents Division, I worked with numerous teams to ensure a consistent UX in Orange's TV/WEB contents. I also managed editorial on web projects PUSH YOUR ART (3D art contest with Palais de Tokyo) & ORANGE EXPOMUSÉES (cultural web portal). EDITORIAL & CONTENTS MANAGEMENT Orange Expomusées & Push Your Art - Defined and managed communications strategies: PR, print, digital - Wrote and provided articles, publications and press releases - Build and engage communities on Facebook (4k+ likes for both projects), Twitter (2k subscribers) and Dailymotion (25k viewers) - Managed original videos contents' production BRAND & VISUAL IDENTITY - Contributed to create Orange's new identity on social medias (editorial & graphics) working closely with Publicis Royalties - Managed the implementation of guidelines on 20 Facebook pages USER EXPERIENCE Orange TV on Xbox 360 - Built the storyboard and wording with the Creative & Design team - Followed-up implementation, test and optimization Show less



Agence Wellcom

• France
• Advertising Services

• Project Manager Assistant

  • Jan 2011 - Jun 2011

  Global Accounts Division Wellcom is a 100+ consultants communications agency covering global communications services (brand, PR, advertising, etc.). I worked closely with the Group Manager to rebrand French & International SMEs and help them to create new dedicated communications supports. BRAND & VISUAL IDENTITY - Conducted full brand audits - Defined consistent new brand identity for B2B clients (Legoupil, Myriad, VEKA) --> brand platform, statement, communications strategy, logo, baseline, graphic… Show more Wellcom is a 100+ consultants communications agency covering global communications services (brand, PR, advertising, etc.). I worked closely with the Group Manager to rebrand French & International SMEs and help them to create new dedicated communications supports. BRAND & VISUAL IDENTITY - Conducted full brand audits - Defined consistent new brand identity for B2B clients (Legoupil, Myriad, VEKA) --> brand platform, statement, communications strategy, logo, baseline, graphic standards PROJECT MANAGEMENT - Responsible for projects' creation/production working cross-functionally with brands, web agencies, media agencies and creatives --> Carglass website / Air Liquid internal magazine / LeConservateur & Costa display campaign / PR Acadomia Show less



TF1

• France
• 300 - 400 Employee

• International Analyst Assistant

  • Jul 2010 - Dec 2010

  Marketing & Prospective Department As an intern for the Marketing & Prospective Department, I helped two international analysts to monitored and analyzed international programs supporting formats' adaptations and acquisitions I also conceived studies with international focus --> qualitative/quantitative benchmarks on The Voice & Dancing With The Stars --> full report on top european channels' acquisition strategy (ITV/BBC, RTL/PRO7/SAT1, RAI/C5, A3/T5)



KR MEDIA

• South Africa
• Advertising Services
• 1 - 100 Employee

• Strategic Planner Assistant

  • Jun 2009 - Aug 2009

  Strategic Plannig WPP's leading media agency in France. I helped two strategic planners to provide extensive research supports to major advertisers such as LVMH and Universal Music.