Thomas BAYARD
Consultant - Chef de projet e-commerce at GENIUS- Claim this Profile
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Bio
Experience
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GENIUS
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France
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Marketing Services
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1 - 100 Employee
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Consultant - Chef de projet e-commerce
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Apr 2022 - Present
Bondoufle, Île-de-France, France INTERMARCHE ALIMENTAIRE 1ère mission : Chef de projet e-commerce Gestion du projet "Producteurs d'ici" label garantissant que les produits vendus proviennent de petits producteurs locaux ayant leur lieu de production à moins de 70kmdu point de vente - Organisation des différents acteurs et prestataires sur le sujet (Salsify ex-Alkemics, Agena-Picxyz) - Supervision des demandes producteurs et point de ventes - Analyse KPI du projet - Réalisation de spécification et… Show more INTERMARCHE ALIMENTAIRE 1ère mission : Chef de projet e-commerce Gestion du projet "Producteurs d'ici" label garantissant que les produits vendus proviennent de petits producteurs locaux ayant leur lieu de production à moins de 70kmdu point de vente - Organisation des différents acteurs et prestataires sur le sujet (Salsify ex-Alkemics, Agena-Picxyz) - Supervision des demandes producteurs et point de ventes - Analyse KPI du projet - Réalisation de spécification et tutoriel à destination des différents acteurs et prestataires. - Référencement des produits en base e-commerce 2ème mission : Chef de projet e-commerce - Contreparties Contreparties = Mise à disposition d'un inventaire digital prédéfini au service des achats permettant l'obtention de leviers de négociations. - Gestion et organisation de l'inventaire digital contrepartie. - Supervision des échanges achats / fournisseurs - Préparation et mise en ligne des contreparties sur l'exercice 2023 - Réalisation des piges/charges de preuves Show less
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TEAM INSIDE
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France
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Business Consulting and Services
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1 - 100 Employee
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marketing Digital Consultant
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May 2021 - Nov 2021
Ville de Paris, Île-de-France, France E-commerce project manager, for a client in the tobacco industry - electronic cigarette sector Webmastering: Putting products, promotions, web pages, etc. online. - SEO and UX/UI continuous improvement - Agency management: centralization of needs, tickets, validation of deliverables (JIRA) - Management of various projects around e-commerce - marketplace management work (stocks, visibility, product information, complaints) - Management of Amazon Marketplace and CDiscount… Show more E-commerce project manager, for a client in the tobacco industry - electronic cigarette sector Webmastering: Putting products, promotions, web pages, etc. online. - SEO and UX/UI continuous improvement - Agency management: centralization of needs, tickets, validation of deliverables (JIRA) - Management of various projects around e-commerce - marketplace management work (stocks, visibility, product information, complaints) - Management of Amazon Marketplace and CDiscount closing stages - Agency / team relationship management (internal and external, local and international) - Analysis of KPIs + Database - Front Office + Back Office management (Magento license) Show less
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Promocash France
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France
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Wholesale
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300 - 400 Employee
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E-Marketing Manager
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Jul 2020 - Dec 2020
Massy, Île-de-France, France customer experience optimization : - customers route analysis -Control of new habits and behaviors of customers -Mastery of new management tools thanks to digital Franchise network development: -Measurement and development of customer satisfaction -Optimization of the customer experience via customer journey, e-commerce site optimization, UX/UI development -Management and organization of the new CRM SalesForce and Salesforce Cloud -Operational performance… Show more customer experience optimization : - customers route analysis -Control of new habits and behaviors of customers -Mastery of new management tools thanks to digital Franchise network development: -Measurement and development of customer satisfaction -Optimization of the customer experience via customer journey, e-commerce site optimization, UX/UI development -Management and organization of the new CRM SalesForce and Salesforce Cloud -Operational performance management - reporting (audience tracking, Google Analytics) -Development and management of CRM and web marketing campaign via service provider -Management and organization of CRM operations on the basis of prospects and new customers of the brand -Management of complaints from regional managers and Promocash store owners Development and optimization of new e-commerce site: -Writing user stories + persona for the development of the new Promocash e-commerce site -Development of ideas on new technologies for our e-commerce site (cross selling / up selling / AI search engine, etc ...) Show less
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La Capsule
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France
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Professional Training and Coaching
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1 - 100 Employee
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Teacher Assistant
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Oct 2019 - Jan 2020
Région de Paris, France -Training newcomers in web development -Development of JavaScript / React and Native projects -Resolution of technical conflicts (debug) -Technical and marketing assistance on entrepreneurial projects
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Web Developper
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Oct 2019 - Jan 2020
PARIS PROTOTYPE: Development of a search engine that allows SEO optimization of websites, through the most searched keywords, with a view to creating relevant content. Identification of keywords and semantic analysis STACK: Scrapping with Puppetter - Back-end Node.js / Express - BDD MongoDB Implementation of a “scrapping” algorithm to analyze the pages of Google and Bing search engines via the software Puppeteer, which was acquired by Google. Establishment and management of site… Show more PROTOTYPE: Development of a search engine that allows SEO optimization of websites, through the most searched keywords, with a view to creating relevant content. Identification of keywords and semantic analysis STACK: Scrapping with Puppetter - Back-end Node.js / Express - BDD MongoDB Implementation of a “scrapping” algorithm to analyze the pages of Google and Bing search engines via the software Puppeteer, which was acquired by Google. Establishment and management of site navigation on Node.JS Management and organization of data related to users and searches for registration in the "Mongo DB" database Show less
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Magik Web Studio
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France
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Advertising Services
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1 - 100 Employee
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Webmarketing Manager
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Aug 2015 - Apr 2019
Puteaux Negotiation and prospecting for partners in the online advertising market. Management of large French and European affiliation platforms (Budget management, Planning, Statistics) Management of "gaming" databases + newsletter sending. Implementation and monitoring of E-mailing / Display / Mobile App campaign Management of the Lead Generation Pole - bringing traffic and leads to the French and European market Supervision of trainee training (Training, meeting, reporting… Show more Negotiation and prospecting for partners in the online advertising market. Management of large French and European affiliation platforms (Budget management, Planning, Statistics) Management of "gaming" databases + newsletter sending. Implementation and monitoring of E-mailing / Display / Mobile App campaign Management of the Lead Generation Pole - bringing traffic and leads to the French and European market Supervision of trainee training (Training, meeting, reporting, explanation of tasks, follow-up, ... ect) Implementation of specifications for IT Management of IT teams for project creation (landing page creation / emailing kit / advertising banner / responsive solution) Management of the "management" pole composed of 3 people whose mission is to supervise all marketing actions and ensure the smooth running of the specifications Management of software and IT tools for the creation of Mailing, Mobile App and Display. Use of HTML5 for the creation, modification and optimization of web advertising campaigns Tracking and monitoring of KPIs and other information for monitoring and reporting Online monitoring and studies (market monitoring, competitive monitoring) Optimization of customer journeys on our various websites in order to respond to the problems of increased traffic, community development and the creation of more segmented and more effective advertising campaigns. Animation and site development with a view to obtaining leads and sales Show less
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Junior Project Manager
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Sep 2014 - Sep 2015
LA DEFENSE - ILE DE FRANCE - FRANCE Contact with partners in the online advertising market. Management of Affiliate platforms. Site management and activities. Implementation and monitoring of e-mailing / Display campaigns E-mailing database management (choice of cost per lead / cost per click / cost per thousand, tracking campaigns) Management and analysis of client portfolios. Use of computer tools for the creation of mailing. Tracking and Optimization of advertising campaigns. Online monitoring and… Show more Contact with partners in the online advertising market. Management of Affiliate platforms. Site management and activities. Implementation and monitoring of e-mailing / Display campaigns E-mailing database management (choice of cost per lead / cost per click / cost per thousand, tracking campaigns) Management and analysis of client portfolios. Use of computer tools for the creation of mailing. Tracking and Optimization of advertising campaigns. Online monitoring and studies (market monitoring, competitive intelligence, etc.) Show less
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Community Manager
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May 2014 - Aug 2014
Région de Paris, France Développement de l'image de l'entreprise sur la toile, Animation de la communauté sur les réseaux sociaux et construction d'un blog. Rédaction d'article pour le site internet ainsi que le blog de l'entreprise. Développement de partenariat avec des entreprises. Animation et création de jeux-concours.
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Commercial Terrain Junior
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Jun 2012 - Oct 2012
Paris Vente et Location de matériel médical, aux particuliers et professionnels de santé (particuliers, hôpitaux, clinique,maternité, cabinets médicaux). Développement du premier site internet de l'entreprise. Utilisation du logiciel professionnel de la sécurité sociale AMELI
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Vendeur prêt-à-porter
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Nov 2009 - Dec 2009
LONGJUMEAU Vendeur en prêt-à-porter de marque, classique ainsi que sportswear
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Darty
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Retail
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700 & Above Employee
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Vendeur Stagiaire
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Jun 2009 - Jul 2009
Villebon sur Yvette Vendeur sédentaire dans le rayon Hi-Fi et Son
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Education
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Scrum League Team
SCRUM Agile -
La Capsule Academy - Coding Bootcamp
Web/Multimedia Management and Webmaster, Certification Web developpeur Javascript FullStack - Node JS / React -
ISEG Paris
Master 2 (M2), Stratégie Digitale