Experience

Alinghi Red Bull Racing

• Spain
• Spectator Sports
• 1 - 100 Employee

• Head of Communications

  • Feb 2023 - Present



Hyundai Motorsport GmbH

• Germany
• Spectator Sports
• 100 - 200 Employee

• Deputy General Manager - Communications & Public Relations

  • Jan 2020 - Feb 2023

  Leading external communications of all motorsport series of the Hyundai Group including Word Rally Championship (Hybrid technology), ETCR (full electric racing), and Customer Racing (WTCR and Rally2).- This covers media relations to the motorsport & automotive press, plus the complete digital content strategy to our 5,5M followers- Support Hyundai latest high performance brand “N”’s marketing and media activation through the use of motorsport stories and content.- Supervise a team of 3 permanent staff and 18 suppliers Show less

• PR Manager - Hybrid WRC / Rally2 / R5 / ETCR / WTCR / TCR

  • Mar 2013 - Jan 2020

  Official works programme by Hyundai Motor Corporation including Hybrid WRC / ETCR / WTCRfacebook.com/HMSGOfficial/instagram.com/hmsgofficial/tiktok.com/@hmsgofficial/



Peugeot

• Motor Vehicle Manufacturing
• 700 & Above Employee

• Motorsport PR Manager

  • May 2011 - Mar 2013

  Managing PR programmes for Peugeot racing activities such as: - Endurance (ILMC championship and Le Mans 24 Hours) - Rally (IRC programme) - Promotion activities and series (national and european) - New series development Managing PR programmes for Peugeot racing activities such as: - Endurance (ILMC championship and Le Mans 24 Hours) - Rally (IRC programme) - Promotion activities and series (national and european) - New series development



Reset

• Sabbatical trip

  • Sep 2010 - Mar 2011

  Experience of a life-time with my children to explore the entire south american continent in our 4x4. This personal project aimed at recharging all batteries up, enjoy and observe the world in real. Experience of a life-time with my children to explore the entire south american continent in our 4x4. This personal project aimed at recharging all batteries up, enjoy and observe the world in real.



TOYOTA GAZOO Racing Europe

• Germany
• Motor Vehicle Manufacturing
• 200 - 300 Employee

• Race PR Manager

  • Dec 2007 - Jun 2010

  In charge of planning and implementing all race-related PR activities during the F1 championship, in order to support F1 accredited media (TV, print, web and radios) and Toyota distributors PR plans with local media.- coordination of interview schedules for drivers, technical and top management- set-up of press conferences- generation of stories towards print medias and TV stations- set-up of media events, relationship building dinners with key targets- key messages management follow-up and control of the information generated by and around the team. Briefing towards official spokespersons- validation of the press releases- crisis management implementation (used in case of injuries and strategical cases) Show less

• Corporate Communications Manager

  • Dec 2006 - Nov 2007

  - Developped a new division within the PR department to reach new segments of media.- strategy set-up of the Corporate PR activities of the Team:- PDCA of the above strategy during the season at selected events / races and during the winter season.- acquisition of new media contacts and negociation to generate Win/Win coverage on non-performance-related and lifestyle topics- reactive and pro-active support to the Toyota family and sponsor PR projects- project leader on the new car launch Show less

• Key Account Manager

  • Jul 2004 - Nov 2006

  Consulting international sponsor accounts (ExxonMobil, Michelin/Bridgestone, others) and Toyota Family distributors.- provided consulting services to clients for all F1 sponsorship activity development and implementation (above and below-the-line).- managed the flow of communication between the Team, the sponsors national offices, the Toyota Regional offices or distributors and the Motorsport Business division of Toyota Motor Corporation in Japan.- facilitated cross marketing / promotion activities between sponsors / Toyota- driver days planning and management of all sponsor requests and according to each driver contract. Show less



Community MX

• E-learning
• 1 - 100 Employee

• Project & Account Manager

  • Feb 2002 - Jul 2004

  - Consulting brands involved in sports sponsorship and acting as outsourced sponsorship specialist within the client’s business (internal/retailers/customer/media). - Consultancy for TAG Heuer, I-Mode, Playstation, Michelin, Mercedes France, race drivers, etc… Specific tasks: - Set-up of information guidelines for distributors to utilise contract entitlements - Interface liaising between the markets, the marketing dpt, & the various contracted organisations: Team McLaren, Renault F1, Formula One Management, selected F1 drivers, etc… - Implementation of the tools that helps distributors to activate F1 at media, CRM and retailer level: Hospitality programmes, Press kits and releases, Media launch, Product Advertising, Web/print content, POS display. Show less



Prost Grand Prix

• Marketing Tools Development Manager

  • 1999 - 2002

  Member of a reduced but efficient hungry-for-work M&C team with low budget, looking to develop added value services for partners by creating transferable activation tools (web, print, fan club) + corporate identity, hospitality, etc... Member of a reduced but efficient hungry-for-work M&C team with low budget, looking to develop added value services for partners by creating transferable activation tools (web, print, fan club) + corporate identity, hospitality, etc...