Experience

HMSHost International

• Netherlands
• Hospitality
• 700 & Above Employee

• Manager Concepts and Marketing India & Middle East

  • Jan 2019 - Present

  Schiphol, India and Middle East Within the Development Team of HMSHost my primary objective is to establish and implement the Concepts & Marketing Strategy for the Indian and Middle East region in order to win new contracts and to maximise real estate value. I am responsible for an effective market analysis and executing proper concept development and/or selection, menu and lay-out development, pricing and marketing & promotion according to specific development processes and standards and aligned with the corporate strategic… Show more Within the Development Team of HMSHost my primary objective is to establish and implement the Concepts & Marketing Strategy for the Indian and Middle East region in order to win new contracts and to maximise real estate value. I am responsible for an effective market analysis and executing proper concept development and/or selection, menu and lay-out development, pricing and marketing & promotion according to specific development processes and standards and aligned with the corporate strategic objectives worldwide. In my role I have worked with multiple (International) brands as P.F. Chang's, Costa, Burger King, Mango Chili, Pizza Hut, KFC, Jones the Grocer, Bottega and Inwe Tea.

• Manager Concepts and Marketing India

  • Jan 2018 - Dec 2018

  Schiphol and India

• Manager Concepts and Marketing

  • Nov 2014 - Dec 2017

  Schiphol and Shanghai Within the Development Team of HMSHost my primary objective is to support the establishment and implementation of the Concepts & Marketing Strategy for primarily the European (UK, Netherlands, Norway, Sweden and Denmark) region in order to win new contracts and to maximise real estate value. The C&M team is responsible for effective market analysis and executing proper concept development and/ or selection, menu and lay out development, pricing and marketing & promotion according to specific… Show more Within the Development Team of HMSHost my primary objective is to support the establishment and implementation of the Concepts & Marketing Strategy for primarily the European (UK, Netherlands, Norway, Sweden and Denmark) region in order to win new contracts and to maximise real estate value. The C&M team is responsible for effective market analysis and executing proper concept development and/ or selection, menu and lay out development, pricing and marketing & promotion according to specific development processes and standards and aligned with the corporate strategic objectives worldwide. I have worked and lived in Shanghai over a period of 8 months to open the restaurants P.F. Chang's and Jones the Grocer for the first time in China and to support the opening of multiple other international F&B brands (proprietary and non-proprietary).



HMSHost International

• Netherlands
• Hospitality
• 700 & Above Employee

• HMSHost Indonesia

  • Nov 2013 - Jul 2014

  Denpasar Area, Bali, Indonesia I worked in close relation with the General manager of Indonesia to support the start-up of the new Indonesia division of HMSHost situated in Bali, Denpasar. I was closely involved on the development of several food & beverage concepts and had the pleasure to contribute my passion for food & beverage to the team. During my time the company has grown from 4 to 400 employees and has shown tremendous improvements in several divisions of the daily operation.