Thomas Truscott

Marketing & Communcations Manager at WYLAM BREWERY LIMITED
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Location
Gateshead, England, United Kingdom, GB

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Credentials

  • Performance Analysis Level 2
    Prozone
    Mar, 2015
    - Sep, 2024
  • Performance Analysis Level 1
    Prozone
    Aug, 2014
    - Sep, 2024
  • Level 1 Football Coaching
    The Football Association
    Jan, 2010
    - Sep, 2024
  • FA Emergency First Aid
    The Football Association
    Mar, 2014
    - Sep, 2024

Experience

    • United Kingdom
    • Food & Beverages
    • 1 - 100 Employee
    • Marketing & Communcations Manager
      • Mar 2020 - Present

      - Overseeing and managing the E-Commerce store, spearheading strategies to secure online transactions.- Organising and developing website marketing plans to drive sales and increase brand awareness.- Pivotal in decision making for the websites, social media accounts and online advertising. - Responsible for determining format and features of the E-Commerce store in order to maximise productivity and ease of navigating for customers.- Constantly striving for potential new avenues for development to meet the needs and demands of the organisation.- Developing and maintaining 4 different websites to meet the needs of the customer base which has seen a 70% rise in user activity, implementing new pages including blogs, food & drinks menus, galleries and various plug-ins. - Creating distinctive social media posts for 12 different accounts for Instagram, Twitter & Facebook to a total of 170,000 followers, all abiding by strict brand guidelines.- Monthly reviews using Google Analytics & social media insights reporting back to management on identifying strengths and weaknesses of previous months marketing strategies.- Writing engaging content for CRM marketing subscribers.

    • Marketing Manager
      • Oct 2018 - Mar 2020

      - Creating and developing effective marketing material that aligns with the brand image, through using Adobe software, including Photoshop, InDesign, Illustrator, and Dimension.- In control of social media accounts (Instagram, Twitter, Facebook & YouTube), championing the brand and products with constant activity, which is engaging and driven to achieve sales.- Working closely with all parts of the company to ensure the commercial goals of the brand are met.- Preparing and delivering online and print campaigns in advance in tandem with sales activities and the events planner.- Activity updating the company website, via WordPress, adding a webshop, with a proven increase of engagement and traffic once the update was completed.

    • United Kingdom
    • Apparel & Fashion
    • 700 & Above Employee
    • Senior Sales Advisor
      • Apr 2013 - Mar 2019

      - Achieving and surpassing sales targets in a high-end retail environment- Sustaining exceptional one-to-one customer service through excellent product knowledge.- Acting store supervisor, with experience of leading staff training, and motivating sales staff to ensure sales and ambassador standards are met and regularly exceeded.- Gained important employment experience whilst studying at university - Achieving and surpassing sales targets in a high-end retail environment- Sustaining exceptional one-to-one customer service through excellent product knowledge.- Acting store supervisor, with experience of leading staff training, and motivating sales staff to ensure sales and ambassador standards are met and regularly exceeded.- Gained important employment experience whilst studying at university

    • United Kingdom
    • Spectator Sports
    • Football Coach
      • Jun 2015 - Jan 2016

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Summer Sports Coach
      • Jun 2012 - Aug 2012

Education

  • Northumbria University
    MSc International Sport Management, Sport
    2018 - 2019
  • University of Sunderland
    Bachelor of Science Degree, Sport with Media Studies
    2014 - 2017
  • Newcastle College
    Access to Higher Education, Sports and Exercise
    2014 - 2015
  • Gateshead College
    Performance and Excellence, Football Scholarship, Sports Studies
    2009 - 2011
  • King Edward VI
    High School, GCSE
    2006 - 2009

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