Thomas Truscott
Marketing & Communcations Manager at WYLAM BREWERY LIMITED- Claim this Profile
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Bio
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Credentials
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Performance Analysis Level 2
ProzoneMar, 2015- Sep, 2024 -
Performance Analysis Level 1
ProzoneAug, 2014- Sep, 2024 -
Level 1 Football Coaching
The Football AssociationJan, 2010- Sep, 2024 -
FA Emergency First Aid
The Football AssociationMar, 2014- Sep, 2024
Experience
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WYLAM BREWERY LIMITED
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United Kingdom
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Food & Beverages
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1 - 100 Employee
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Marketing & Communcations Manager
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Mar 2020 - Present
- Overseeing and managing the E-Commerce store, spearheading strategies to secure online transactions.- Organising and developing website marketing plans to drive sales and increase brand awareness.- Pivotal in decision making for the websites, social media accounts and online advertising. - Responsible for determining format and features of the E-Commerce store in order to maximise productivity and ease of navigating for customers.- Constantly striving for potential new avenues for development to meet the needs and demands of the organisation.- Developing and maintaining 4 different websites to meet the needs of the customer base which has seen a 70% rise in user activity, implementing new pages including blogs, food & drinks menus, galleries and various plug-ins. - Creating distinctive social media posts for 12 different accounts for Instagram, Twitter & Facebook to a total of 170,000 followers, all abiding by strict brand guidelines.- Monthly reviews using Google Analytics & social media insights reporting back to management on identifying strengths and weaknesses of previous months marketing strategies.- Writing engaging content for CRM marketing subscribers.
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Marketing Manager
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Oct 2018 - Mar 2020
- Creating and developing effective marketing material that aligns with the brand image, through using Adobe software, including Photoshop, InDesign, Illustrator, and Dimension.- In control of social media accounts (Instagram, Twitter, Facebook & YouTube), championing the brand and products with constant activity, which is engaging and driven to achieve sales.- Working closely with all parts of the company to ensure the commercial goals of the brand are met.- Preparing and delivering online and print campaigns in advance in tandem with sales activities and the events planner.- Activity updating the company website, via WordPress, adding a webshop, with a proven increase of engagement and traffic once the update was completed.
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AllSaints
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United Kingdom
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Apparel & Fashion
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700 & Above Employee
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Senior Sales Advisor
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Apr 2013 - Mar 2019
- Achieving and surpassing sales targets in a high-end retail environment- Sustaining exceptional one-to-one customer service through excellent product knowledge.- Acting store supervisor, with experience of leading staff training, and motivating sales staff to ensure sales and ambassador standards are met and regularly exceeded.- Gained important employment experience whilst studying at university - Achieving and surpassing sales targets in a high-end retail environment- Sustaining exceptional one-to-one customer service through excellent product knowledge.- Acting store supervisor, with experience of leading staff training, and motivating sales staff to ensure sales and ambassador standards are met and regularly exceeded.- Gained important employment experience whilst studying at university
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NORTHUMBERLAND FUTSAL
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United Kingdom
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Spectator Sports
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Football Coach
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Jun 2015 - Jan 2016
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US Sports Institute
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United States
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Spectator Sports
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1 - 100 Employee
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Summer Sports Coach
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Jun 2012 - Aug 2012
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Education
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Northumbria University
MSc International Sport Management, Sport -
University of Sunderland
Bachelor of Science Degree, Sport with Media Studies -
Newcastle College
Access to Higher Education, Sports and Exercise -
Gateshead College
Performance and Excellence, Football Scholarship, Sports Studies -
King Edward VI
High School, GCSE