Digital Marketing Specialist

• Oct 2021 - Present

Digital Marketing Specialist

• Feb 2021 - Sep 2021

Reporting to directors as a core member of the team, to plan, create, execute marketing materials for different e-commerce brands, each requiring a unique combination of paid advertising, content writing & localization and social media management. Rediston manages several e-commerce brands targeting the US market. • Working as right-hand man to CEO performing daily ad-hoc tasks and working on overall marketing strategy • Project management for key e-commerce brands to improve sales by 50% and champion brand presence online • Daily maintenance of Amazon advertising platform to optimize campaigns and directly impact the rate of sales • Management of social media accounts for different e-commerce brands • Creation and research behind Google advertising campaigns to improve sales and website traffic by 50% • Management of Shopify websites to track customer activity, upload new articles and optimize key SEO attributes

Marketing Executive

• Jun 2019 - Feb 2021

Worked closely alongside the Marketing Manager and CEO of Biz Group to fulfill a variety of marketing projects. This included all email communications, inbound marketing strategy, creating plans, nurturing customers, and championing the social media presence. Biz Group is a leading training, teambuilding, and digital learning provider in the Middle East with over 25 years’ experience in the market. • Management and execution of the Email Marketing strategy, including creating and sending out all email communications to increase leads, open rates, click rates and website traffic. Improved open rates by 200% and click rates by 50% • Introduction of a new monthly newsletter headed by me to keep our customers up to date and nurture them with interesting content and updates • Spearheaded the content marketing schedule with the aim of producing cohesive and structured SEO articles around specific learning topics that are relevant, topical, and highly searched for to support the digital marketing strategy • Liaised directly with an advertising company to provide reports on SEO and PPC activity to senior management and stakeholders • Created well-designed and structured landing pages linked directly with Salesforce to increase leads by 20%

Marketing Manager

• Dec 2018 - Apr 2019

Marketing Executive

• Apr 2018 - Dec 2018

Worked directly with the Marketing Director to manage the marketing activity for Tapi Carpets to co-ordinate new product launches, keep the stores up to date with the latest POS material, detailed weekly marketing memos and offline activity such as radio ads and newspaper ads. Tapi Carpets is one of the UK’s leading carpet and flooring companies.• Liaised with marketing agencies on a day-to-day basis to ensure a smooth running of our accounts• Management of the marketing activity for every new store launch, including offline media such as newsletters, newspaper ads, radio slots, door drops) and digital marketing ads• Creation of solid content on the website and proofreading all outgoing communications• Weekly marketing memo sent to all 100+ stores in the UK to keep them up to date with POS changes and new marketing material

Digital Marketing Coordinator

• Apr 2016 - Feb 2018

Reported directly to the Marketing Manager to improve our digital marketing presence online, including content creation, email marketing & segmentation, link building and digital reporting. Watchfinder&Co. is one of the world’s leading pre-owned luxury watch specialists, with branches open in UK, USA, France & more. • Creation of compelling email campaigns for UK and international markets – including new arrivals, watch highlights and Sunday news articles • Working with Email Marketing Manager to create a cohesive email marketing plan and segmentation plan for customer locations, interests, buying history, gender etc. • Optimization of webpages for SEO, utilizing many tools such as Moz, SEMRush, Screaming Frog SEO Spider • Reporting of key metrics at every month end and detailing findings back to senior management

Digital Marketing Executive

• Apr 2014 - Apr 2016

Entry-level position where I worked alongside a team of Digital Marketers to gain new skills, experience, and on-the-job learning. Clear Books is a online accounting software company based in Hammersmith, UK. • Gained on-the-job experience whilst completing my Social Media Digital Marketing Level 3 Apprenticeship with City & Guilds • Worked on content marketing and the creation of new articles to improve our presence online and get new prospects • Championed the link building initiative and process to improve the quality and relevancy of our inbound links • Social media management, including customer enquiries, to keep our online presence consistent • Assisted the marketing manager with sending out well written and engaging emails to our database around relevant trends