Co-founder & Partner

• Mar 2022 - Present

Agile consulting firm that brings complete solutions to build full strategy and lead the execution of web 3.0 projects. Some of our clients: Campari, MMA Smarties, Stock Car Agile consulting firm that brings complete solutions to build full strategy and lead the execution of web 3.0 projects. Some of our clients: Campari, MMA Smarties, Stock Car

Director of Planning & New Business

• Oct 2021 - Present

- Clients that I have been leading (Planning): Mercado Livre, Itaú, Animale (Soma Group), Tok&Stok, Polenghi, Hashdex, Panco- New clients in 2022: Mercado Livre, Itaú, Animale, Kopenhagen, Campari

Business & Strategy Executive Team Leader

• Jan 2021 - Oct 2021

Marketing & Branding Consultant

• Oct 2019 - Dec 2020

- Participation to strategic sprints for important consumer goods companies (Pepsi and Chocolates Brasil Cacau). Objectives: launch of new products and new marketing campaigns / focus on digital- Assessment to the team in terms of strategy, branding and tactical activities

Director of Marketing and Business Development - South America

• Jan 2017 - Apr 2020

Country Manager Brazil

• Oct 2015 - Dec 2016

Volume Growth over 4 years: +29,5% / Marketshare: +4,2 pts- Put forth carefully planned strategies to improve the company business- Management of P&L, forecasting, pricing models and KPI analytics to ensure success and ROI of strategic initiatives- Development of new markets, market segments, customer relationships and accounts- Development of digital and print assets, including POS materials, social media plans and posts, enewsletters, graphics projects and advertising- Implementation of of tactical promotions & offers to drive incremental revenues- Coordination of event engagement, conferences and trade show presense Show less

Chief Marketing & Operations Officer

• Dec 2013 - Aug 2015

Growth of tourism in 2 years : +11,8% / annual budget: 9M USD / Management of a team of 17 - Ensured marketing plans and visitors objectives were achieved across 17 location globally - Restructuration and development of a Global Marketing Strategy that resulted in new branding, new segmentation and targeting, marketing collaterals and training. - Enhancement of SEO, google analytics, database analysis and social media with focus on lead generation Growth of tourism in 2 years : +11,8% / annual budget: 9M USD / Management of a team of 17 - Ensured marketing plans and visitors objectives were achieved across 17 location globally - Restructuration and development of a Global Marketing Strategy that resulted in new branding, new segmentation and targeting, marketing collaterals and training. - Enhancement of SEO, google analytics, database analysis and social media with focus on lead generation

Corporate Strategy Manager

• Aug 2012 - Aug 2013

Product Manager Sparklings

• Jul 2011 - Jul 2012

Managed 3 brands and 2 corporate programs / Average growth of KBIs: +6 pts /part of a team of 4- Lead of brands and products development, applied both to B2B and B2C - Delivery of the marketing plans and budgets in line with the company strategic priorities and revenue goals- Shaped public perception of the brand identity through digital & off-line communications, media relations and the development of specific events / programs- Engagement of agencies, distributors and 3rd party partners Show less

Sr. Brand Manager

• May 2010 - Jul 2011

Growth of visitors online: +18% / 8 new advertiser accounts - Delivery of high-quality marketing, communication and tactical campaigns (online & offline platforms) - Development of new customer relationships and advertiser accounts Growth of visitors online: +18% / 8 new advertiser accounts - Delivery of high-quality marketing, communication and tactical campaigns (online & offline platforms) - Development of new customer relationships and advertiser accounts

Marketing Manager - South America

• Jun 2007 - May 2009

Retail openings: 23 stores, 268 corners / marketing budget: 8M USD / more than 30 events realized - Ensured Marketing and Retail Objectives were achieved across 13 locations globally - Led the development and implementation of annual marketing plans - Development of strategies and management of executions for marketing communications, including brand awareness, public relations, advertising, retail marketing and digital enhancement. (This description combines results and descriptions for both assignments at Nike - see below Marketing & Retail Manager, North Africa from 2002 to 2006) Show less

Business Area Manager Middle East & Norh Africa

• Mar 2006 - Sep 2006

Retail openings: 8 stores, 14 corners / marketing budget: 1M USD - Support in marketing, retail and commercial strategy for 8 markets Retail openings: 8 stores, 14 corners / marketing budget: 1M USD - Support in marketing, retail and commercial strategy for 8 markets

Marketing & Retail Manager - North Africa

• Apr 2002 - Mar 2006

Trainee

• Jan 2000 - Jun 2000

Trainee

• Jan 2000 - Jun 2000