Experience

Bayern Card-Services GmbH - S-Finanzgruppe

• Germany
• Financial Services
• 1 - 100 Employee

• Marketing Manager

  • Aug 2018 - Present

  Credit Card processing and marketing communication within Sparkassen Finanzgruppe Credit Card processing and marketing communication within Sparkassen Finanzgruppe



ReiseschutzCheck GmbH

• München und Umgebung, Deutschland

• Geschäftsführer

  • Nov 2011 - Nov 2021

  • Idea, conception and user friendly design of the portal. • Integration of social media features and facebook appearance. • Acquisition of service providers in the German market. • Representation and roll out of a comparison database into the german tourism market. • Idea, conception and user friendly design of the portal. • Integration of social media features and facebook appearance. • Acquisition of service providers in the German market. • Representation and roll out of a comparison database into the german tourism market.



Travel Trade Cooperation

• München

• Partner

  • Oct 2010 - Oct 2011

  Management Consultancy, specialized in Tourism. • All marketing activities and PR. • Conception and implementation of strategic sales and marketing concepts for clients. • Sales Promotion and social media conception for clients. • Acquisition of and support for clients in Germany and worldwide. • Representation for destination management companies worldwide. • Interim Management as head of marketing and sales with Eurostrand, Hamburg (06/11 – 11/11) Management Consultancy, specialized in Tourism. • All marketing activities and PR. • Conception and implementation of strategic sales and marketing concepts for clients. • Sales Promotion and social media conception for clients. • Acquisition of and support for clients in Germany and worldwide. • Representation for destination management companies worldwide. • Interim Management as head of marketing and sales with Eurostrand, Hamburg (06/11 – 11/11)



ERGO Reiseversicherung AG

• Germany
• Insurance
• 1 - 100 Employee

• Director Marketing

  • Jul 2009 - Sep 2010

  • Responsibility for all marketing activities B2B and B2C nationally and internationally. • On- and offline direct to customer marketing activities, relaunch website. • Internal communication programme “Customer focus”. • Brand management within ERGO and sales support for ERGO sales. • ERV brand positioning B2B and B2C. Campaign management, events, sales promotion, international brand management and market research. • Nationwide ad and placard campaign. • Social media campaign management (Facebook, Twitter) • Budget responsibility, 18 associated employees. • Restructuring the marketing department with focus to the customer. • Building brand awareness with claim and imagery. • Website relaunch, mobile sales project. • ERV direct to consumer campaign => multi channel approach Show less



Allianz Partners

• France
• Insurance
• 700 & Above Employee

• Director Marketing

  • Apr 2002 - Jul 2009

  • Responsibility for all B2B and B2C marketing activities as well as PR. • On- and offline campaign management, events, trade fairs, sales promotion, international brand management and image movie. • Conception and implementation of Intranet and CRM system. • Conception and implementation of social media B2B portal www.counterkings.de. (5.000 members from german travel agencies.) • Market research together with University of Lüneburg, survey on travel security. • International project work on branding and online-sales. • Budget responsibility, 14 associated employees. • Brand transition ELVIA => Mondial Assistance, roll out national and international. • B2B social media portal www.counterkönige.de with touristic networking and alliances. • Market research “survey on travel security”, with excellent PR output. Show less



Dertour

• Travel Arrangements
• 100 - 200 Employee

• Head of Sales and Marketing / ADAC Reisen

  • Nov 2000 - Mar 2002

  • Responsibility for all B2B and B2C sales/marketing activities for the ADAC Reisen brand. • Coordination of sales and marketing activities for 180 ADAC travel agencies. • Conception and implementation of common sales activities. • Change management and incentivizing of common sales promotion. • Budget responsibility, 5 associated employees. • Nationwide radio campaign. • Budget raising for joint campaigns with ADAC regional branches.. • Responsibility for all B2B and B2C sales/marketing activities for the ADAC Reisen brand. • Coordination of sales and marketing activities for 180 ADAC travel agencies. • Conception and implementation of common sales activities. • Change management and incentivizing of common sales promotion. • Budget responsibility, 5 associated employees. • Nationwide radio campaign. • Budget raising for joint campaigns with ADAC regional branches..



ADAC

• Germany
• Consumer Services
• 700 & Above Employee

• Sales Promotions Manager / ADAC Reise GmbH

  • Oct 1993 - Oct 2000

  Reporting to the head of marketing. Outline of Responsibilities: • Advertisements, Sales Promotion and Sales force guidance. • Conception and implementation of project “New sales channels”. • Direct marketing campaigns B2C within ADAC members (16 Mio.). • Budget responsibility, 3 associated employees. Reporting to the head of marketing. Outline of Responsibilities: • Advertisements, Sales Promotion and Sales force guidance. • Conception and implementation of project “New sales channels”. • Direct marketing campaigns B2C within ADAC members (16 Mio.). • Budget responsibility, 3 associated employees.



Thomas Cook Group plc

• Travel Arrangements
• 700 & Above Employee

• Marketing & Sales / Kreutzer Touristik GmbH

  • Sep 1990 - Sep 1993

  Tour operator, a division of Thomas Cook group. Outline of Responsibilities: • Trainee program. • Marketing and sales duties. • Coordination of Kreutzer owned travel agencies. Tour operator, a division of Thomas Cook group. Outline of Responsibilities: • Trainee program. • Marketing and sales duties. • Coordination of Kreutzer owned travel agencies.