Thomas Pezza

Senior Online Marketing Manager at InterNetX GmbH
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Contact Information
us****@****om
(386) 825-5501
Location
Berlin, Berlin, Germany, DE
Languages
  • Deutsch Native or bilingual proficiency
  • Englisch Native or bilingual proficiency
  • Spanisch Professional working proficiency
  • Italienisch Limited working proficiency
  • Japanisch Elementary proficiency

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Credentials

  • UniCERT B2 Spanish Language Certificate
    University of Regensburg
    Sep, 2009
    - Nov, 2024

Experience

  • InterNetX
    • Germany
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Senior Online Marketing Manager
      • Feb 2012 - Present

      Over the course of my career at InterNetX I have been able to contribute to virtually all areas of online marketing:Search engine optimization (SEO)Working with developers to improve on-page SEO, creating concepts for SEO-friendly landing pages and websites, giving SEO guidance to the content team. A particular focus has been on international SEO more recently, optimizing and helping to write international content, international keyword research and monitoring etc.Search engine advertising (SEA)Setting up search and display campaigns in Google Ads both for the DACH region and international markets. Working with designers to create high-performing ad material. Continuous monitoring & reporting.Content & localizationWriting, editing & translating (DE <> EN) marketing content for landing pages. websites and the company blog.Data analytics & reportingContinuous monitoring & reporting of all online marketing activities with the help of relevant tools (Sistrix, SEMRUSH, Google Analytics etc).

  • Omniga GmbH & Co. KG
    • Germany
    • Software Development
    • 1 - 100 Employee
    • SEO Manager
      • Jan 2010 - Dec 2011

      Search engine optimization (SEO)- Creating SEO-optimized landing pages - Optimizing existing websites (on- and offpage) to meet SEO targets- Defining SEO and other performance KPIs- Ongoing monitoring and reporting on those KPIsPaid advertising / SEA- Planning, creating and reporting on SEA campaigns - Working with the design team to create all relevant ad material- Setting up ad cooperations with select partners (Affiliate, SEO, banner campaigns etc.)During my time at TwinPlan/Omniga I was part of the talent management program designed to create the next generation of leaders in the company.

  • Ostbayerische Technische Hochschule Regensburg
    • Germany
    • Higher Education
    • 300 - 400 Employee
    • Tutor (International Office)
      • Sep 2008 - Sep 2009

  • nal von minden GmbH
    • Germany
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Sales & Marketing UK
      • May 2007 - Jul 2008

Education

  • Ostbayerische Technische Hochschule Regensburg
    Diplom-Betriebswirt (German degree comparable to Master in Business Administration), Business Administration / Marketing
    2007 - 2010
  • The University of Winnipeg
    Marketing / International Development, cummulative GPA 4.071
    2006 - 2007
  • University of Applied Sciences Würzburg-Schweinfurt
    Business Administration
    -

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