Experience

EKOBO

• Spain
• Design
• 1 - 100 Employee

• Consulting in Brand Strategy & Full integrated / Digital Marketing

  • Jun 2019 - Present

  Consulting in building and implementing the global marketing and digital strategy. Digital activation and transformation of the brand. Ekobo is a home living brand specialising in the design and manufacture of contemporary home accessories made from bamboo fiber and other eco-friendly materials. Consulting in building and implementing the global marketing and digital strategy. Digital activation and transformation of the brand. Ekobo is a home living brand specialising in the design and manufacture of contemporary home accessories made from bamboo fiber and other eco-friendly materials.



AIR PARIS

• France
• Advertising Services
• 1 - 100 Employee

• Brand Strategy & Communication Director

  • Aug 2007 - Jun 2019

  Brand development for beauty, fashion and premium brands. > airparisagency.com Brand strategy, positioning, concept and content definition and execution. Building strategic brand experience and content ecosystem across all touchpoints (global, digital, social, retail, product design). Multicultural business approach through three offices in Shanghai, New York and Paris. Managing the strategic planning and account manager teams. Clients: Beauty : Clarins, Elizabeth Arden, Yue Sai L'Oréal , Osiao Estée Lauder, Ahava, Institut Esthederm, Bioderma, Filorga Group, La Chênaie, Bioderma, Dr Pierre Ricaud Yves Rocher. Fragrances : Acqua Di Parma, Jil Sander, Issey Miyake, Lancôme, Boucheron, Liu Jo Fashion and accessories : Longchamp, Eric Bompard, Falke, John Hardy, Folli Follie, Links of London Fine Foods & Spirits: Moet & Chandon, Veuve Clicquot, Courvoisier, Lenôtre, Mediterra



Parfums Christian Dior

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• International Marketing Group Manager

  • Sep 2005 - Aug 2007

  Develop marketing strategies and plans to expand the women's fragrance business. Manage a team of five product managers. - Lead the renewal of market leader 'J'adore' through advertising renewal and fragrance expertise-driven concept innovations highlighting newly appointed in-house perfumer - Reposition and relaunch 'MissDior' line as a second key pillar. Work closely with other business units to reinforce brand consistency and codes. Results : - 'J'adore' sales increased by 13% to 3.8% market share leading position - 'Miss Dior' installed top 5 in Europe to 2.3 % market share - Dior white book of revised brand identity and codes : a tool for future developments across business units and for consistent execution across across regions



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• International Marketing Group Manager - Cacharel fragrances, Luxury Division

  • Sep 2000 - May 2004

  Create under heavy profitability constraints a strong new pillar - strategy, positioning concept, mix, launching tools - and orchestrate its launch with the different regions, worldwide. > 'Amor Amor' Raise the existing women's fragrance business through cost-conscious product innovation, targeted animation programs and strengthened synergy and brand codes.Résults:- 'Amor Amor' installed as the strongest pillar of the brand reaching 2% market share / Europe Top 5 to 10 in 2003 allowing Cacharel to regain leadership on the highly competitive young target.- ' NOA' franchise business increased by 15%, raising from rank #15 to #10 to 1.7 market share in Europe and improving profitability by 20%

• International Marketing Product Manager

  • Apr 1998 - Sep 2000

  Secure the market shares of existing mature lines within objectives of high profitability. Focus on strongly-recruiting line extensions and product innovation.Rationalize and upgrade the promotional approach with synergetic fragrance-focused programs. Innovative brand experience platform with the Virgin music label, increasing sales by 24%

• Operational Marketing Product Manager France

  • Jan 1997 - Apr 1998

  Ensure the adaptation and implementation of the international marketing plan and tools for Cacharel new launch 'Eau d'Eden' and existing lines Eden, Loulou, Cacharel pour l'Homme.Manage the operational marketing execution, P&L and budget planning.

• Sales Representative - Ralph Lauren, Armani, Lanvin, Cacharel fragrances - Luxury Division

  • Apr 1996 - Jan 1997

  L'Oréal Luxury Division integration program, on the field auditing and reporting to Commercial and Marketing DirectionsResponsible for the Rhône-Alpes France South East district for the Ralph Lauren, Giorgio Armani, Lanvin and Cacharel brands