Experience

Ligue Nationale de Rugby

• France
• Spectator Sports
• 1 - 100 Employee

• CSR and Comunications Director for the French Rugby League (LNR), TOP 14, PRO D2, Supersevens

  • Mar 2020 - Present

  CSR strategy CSR programs monitoringCommunications strategy Fan experience and eventsBrand communications Advertising PRDigital InfluenceDigital communications (Social, Paid, Owned)Corporate + crisis communications LobbyingInternal communicationsProtocol

• Communications Director LNR, TOP 14, PRO D2, Supersevens

  • Mar 2017 - Feb 2020



24 hours of Le Mans / Automobile Club de l'Ouest

• Le Mans / Paris

• Communications Director

  • Jan 2016 - Mar 2017

  Communications and Digital Marketing Communications : • Communications strategy for the 24 Hours of Le Mans, ACO and other events organized by ACO • 360° Communications Plan for cross activities • BtoC Marketing for events on site + events outside Le Mans • Media partnerships • ACO president's communication • ACO transversal projects (Le Mans Resort) Digital Marketing : • myACO, digital community dedicated to auto-mobility. • CRM for all activities (Events, Club, Ticketing, Circuit activities, Store, Museum, Driving school, etc…) • new ACO customer base marketing segmentation • ACO web sites and social media for events and non events • Digital Communications plans and e-influencer strategies Show less



Babolat

• France
• Sporting Goods
• 300 - 400 Employee

• Global Communications Director

  • Aug 2011 - Dec 2015

  Innovation in Marketing, Customer relationship management and Communications • Global communications and brand strategy for the Group. • BtoB, BtoC, Pros/Partners and Corporate Communication plans • Management of human and technical resources to implement the 360° plan covering CRM and digital communications, social media, PR/e-PR, trade marketing, internal communications, brand communications, international events and partnerships Innovation in Marketing, Customer relationship management and Communications • Global communications and brand strategy for the Group. • BtoB, BtoC, Pros/Partners and Corporate Communication plans • Management of human and technical resources to implement the 360° plan covering CRM and digital communications, social media, PR/e-PR, trade marketing, internal communications, brand communications, international events and partnerships



Babolat

• France
• Sporting Goods
• 300 - 400 Employee

• Product Group Marketing Manager Soft Goods

  • Sep 2008 - Jun 2011

  Strategic and Operational Marketing Management of Tennis « Soft » categories business (Footwear, Apparel and Bags), Badminton (all products) and Grips Management of all marketing surveys for the company. Strategic and Operational Marketing Management of Tennis « Soft » categories business (Footwear, Apparel and Bags), Badminton (all products) and Grips Management of all marketing surveys for the company.



Orange

• France
• Telecommunications
• 700 & Above Employee

• International Product Manager

  • 2001 - 2004

  Strategic and Operational Marketing for video games Sports, racing and strategy video games (for all platforms) : Roland Garros 2002 and 2003, US Open 2002, Pro Beach Soccer, Sherlock Holmes… • Products’ worldwide strategy and marketing plans • Products’ operational marketing and media plans for the french territory • International partnerships and cross-marketing operations with prospected sponsors, media and distributors • Licence acquisition and rights ownership Strategic and Operational Marketing for video games Sports, racing and strategy video games (for all platforms) : Roland Garros 2002 and 2003, US Open 2002, Pro Beach Soccer, Sherlock Holmes… • Products’ worldwide strategy and marketing plans • Products’ operational marketing and media plans for the french territory • International partnerships and cross-marketing operations with prospected sponsors, media and distributors • Licence acquisition and rights ownership



Atari

• United States
• Computer Games
• 200 - 300 Employee

• International Product Manager

  • 1999 - 2001

  Editorial Marketing for sports video games Football and Fighting video games (for all platforms) : UEFA Striker, UEFA 2000, UEFA 2001, Motor Mayhem • Products’ marketing mix Editorial Marketing for sports video games Football and Fighting video games (for all platforms) : UEFA Striker, UEFA 2000, UEFA 2001, Motor Mayhem • Products’ marketing mix