Experience

Billboard

• Kenya
• Printing Services

• Consumer Insights Specialist

  • Apr 2019 - Apr 2020

  - Developed monthly competitive engagement and performance reports for global entertainment media clients including: Billboard, The Hollywood Reporter, Vibe, Spin and Stereogum. - Supervised summer intern in research practices and production of quantitative analysis for inhouse editorial teams. - Developed consumer and enterprise personas for use by internal sale and membership teams - Researched and wrote annual “state of the industry” insight reports highlighting generational and… Show more - Developed monthly competitive engagement and performance reports for global entertainment media clients including: Billboard, The Hollywood Reporter, Vibe, Spin and Stereogum. - Supervised summer intern in research practices and production of quantitative analysis for inhouse editorial teams. - Developed consumer and enterprise personas for use by internal sale and membership teams - Researched and wrote annual “state of the industry” insight reports highlighting generational and cultural trends across the music and video streaming industries. - Conducted YouTube Channel audits for Billboard and The Hollywood Reporter. Deliverables included: highlighting qualitative and quantitative KPIs, assessing strengths and weaknesses of each series, updating thumbnails to increase click-through-rates, and identifying improvements such as increasing the number of cuts,topics, and featured artists/entertainers. - Developed social audience research reports for review by the EVP, Consumer Insights and Brand Strategy that supported film and television investments at MRC Studios. - Wrote 22 ad hoc social audience research reports over four quarters which included data from Google Trends, Google Analytics, Crimson Hexagon, and respective social profiles (E.g: Twitter, Instagram, Facebook). - Topics included children’s books, music artists, music genres and sports. - Oversaw the development of live internet video series “Close Calls” - a music industry update series where senior editors interviewed experts on topics such as The Music Modernization Act. - Clearly communicating action items and deadlines to senior editors and upper management.

• Video Analytics Specialist

  • Jan 2019 - Apr 2019

  Greater New York City Area - Created custom reports that highlight video performance KPIs for internal sales and editorial teams. - Educated video staff on YouTube optimization practices, on an annual basis. - Worked alongside the video production team to surface trends and insights for editorial direction. - Translated metrics into data stories that lead to actionable recommendations.

• Search Engine Optimization Specialist

  • Sep 2018 - Jan 2019

  - Responsible for audience development recommendations across legendary entertainment publishers (Billboard, The Hollywood Reporter, Spin, Vibe, Stereogum). - Pitched content creation opportunities to editors at Billboard based on current search trends during daily news meetings. - Presented traffic performance reports, trends, and insights based on data from Google Analytics, Search Console, and Trends. - Monitored the competitive music editorial space using comparative analysis and… Show more - Responsible for audience development recommendations across legendary entertainment publishers (Billboard, The Hollywood Reporter, Spin, Vibe, Stereogum). - Pitched content creation opportunities to editors at Billboard based on current search trends during daily news meetings. - Presented traffic performance reports, trends, and insights based on data from Google Analytics, Search Console, and Trends. - Monitored the competitive music editorial space using comparative analysis and deep-dive reporting. - Created and implemented detailed guides for training internal editorial teams on topics such as best practices of on-page SEO, video, and image optimization. - Mined website data for audience insights and growth opportunities. Key Accomplishments: - Increased Billboard's search traffic 18% YoY (2018 vs. 2017) - Increased monthly search traffic on Vibe and Spin, seven times over the course of 2018 - Increased monthly search traffic on Stereogum, nine times over the course of 2018 - Increased monthly search traffic on THR, eight times over the course of 2018



Zola Media LLC

• Digital Marketing Specialist

  • Mar 2018 - Sep 2018

  Port Washington, New York - Scheduled over 220 blog posts for over 100 blogs per month. - Utilized quality on-page SEO: internal linking, meta titles, meta descriptions, headers, image optimization, conversion optimization. - Worked with a team of marketing specialists to create effective digital marketing strategies for over 130 clients on a monthly basis. - Generated monthly analytic reports each thoroughly explained key metrics to ~20 clients. - Created geometrically targeted keyword lists of up to 150… Show more - Scheduled over 220 blog posts for over 100 blogs per month. - Utilized quality on-page SEO: internal linking, meta titles, meta descriptions, headers, image optimization, conversion optimization. - Worked with a team of marketing specialists to create effective digital marketing strategies for over 130 clients on a monthly basis. - Generated monthly analytic reports each thoroughly explained key metrics to ~20 clients. - Created geometrically targeted keyword lists of up to 150 keywords per client. Show less



Zola Creative

• SEO Intern

  • Nov 2017 - Feb 2018

  Port Washington, New York - Managed monthly blog outreach for 20 clients. - On-page SEO: internal linking, titles, meta descriptions, headers, image optimization, conversion optimization. - External link building through the use of law directories, blog outreach, and citation building platforms like Yext and BrightLocal.



EDMTunes

• United States
• Musicians
• 1 - 100 Employee

• Author

  • Oct 2015 - Mar 2017

  - Wrote descriptive and illustrative reviews on new albums, EPs, singles, and sets - Reported on breaking news in the dance music industry - Practiced On Page SEO using the Yoast Plugin