Thomas Müller
Managing Consultant at elaboratum GmbH- Claim this Profile
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Bio
Credentials
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Sistrix User Certifikate
SISTRIXMay, 2017- Nov, 2024 -
Ersthelferausbildung
Federal State of BerlinOct, 2015- Nov, 2024
Experience
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elaboratum GmbH
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Germany
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Business Consulting and Services
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1 - 100 Employee
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Managing Consultant
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Feb 2022 - Present
- Project management for strategic consulting projects to enhance e-commerce performance, optimize digital user experiences or accelerate business development- Technical contact and contributor for specialist circles, including marketing and advertising technologies or data management- Conceptualizing and preparing of stakeholder decision bases and board presentations - Training and customer-specific preparation of specialist topics or complex processes- Designing, implementing and/or moderating of customer workshops- Coaching and developing concrete solutions for digital challenges of small and medium-sized enterprises (on behalf of the Bavarian Digital Ministry) - Industry focus: insurance, telecommunications, e-commerce retail (B2B and B2C) Show less
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Senior Consultant
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Nov 2021 - Jan 2022
- Project management for strategic consulting projects to enhance e-commerce performance or optimize digital user experiences - Technical contact and contributor for specialist circles, including marketing and advertising technologies or data management- Conceptualizing and preparing of stakeholder decision bases and board presentations - Training and customer-specific preparation of specialist topics or complex processes- Designing, implementing and/or moderating of customer workshops- Coaching and developing concrete solutions for digital challenges of small and medium-sized enterprises (on behalf of the Bavarian Digital Ministry) - Industry focus: insurance, telecommunications, e-commerce retail (B2B and B2C) Show less
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Bayer
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Chemical Manufacturing
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700 & Above Employee
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Senior E-Commerce Trade Marketing Manager
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Mar 2018 - Oct 2021
• E-Commerce marketing lead for Bayer Consumer Health Germany • Developing and implementing the Bayer Consumer Health e-commerce marketing strategy for online-pharmacies, marketplaces (Amazon, etc.) and pharmacy marketing cooperations • Successfully leading, optimizing and managing the e-commerce operations as team-leader for mid-level managers, external service suppliers and freelancers • Exceedingly increasing sales and achieving business objectives by tailoring individual e-commerce marketing strategies and/or campaigns for Bayer consumer health brands, such as Aspirin, Bepanthen, Elevit, etc. • Driving change and digitalisation sustainably by coaching employees and inter-divisional executive level members on e-commerce innovations and digital trends Show less
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Pierre Fabre Group
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France
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Pharmaceutical Manufacturing
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700 & Above Employee
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Online-Activation Manager
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Jul 2016 - Feb 2018
Online-Marketing: • Solely responsible for development, planning and implementation of the • Online-marketing strategy for the German PFDC subsidiary • Inhouse consultant for ecommerce, online-, social media-, affiliate-, digital crm-, brand- and content marketing for PFDC Germany and PFDC headquarters in France eCommerce: • Professionalization of all operational and strategic activities and processes • Development and implementation of the first PFDC eCommerce strategy • Creation or selection, planning and evaluation of all operational marketing actions with joint online-vendors and partnered online-pharmacies Online-Activation & Product Management: • Product management and project management of the successful rollout of the first PFDC nationwide loyalty program in Germany • Concept development and project management of point of sale online-activation actions targeted towards consumers, pharmaceutical staff or pharmacists Projects: • Eau Thermale Avène Skin Center • B2B2C loyalty program • eCommerce-strategy • Online-Marketing strategy • Category activation campaigns Show less
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home24 SE
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Germany
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Technology, Information and Internet
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300 - 400 Employee
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Online-Marketing Project Manager
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Mar 2015 - Jun 2016
Online-Marketing Project Manager • Lead project management for all home24 brand launches • Producer for the first Smood mattress TV commercial and project lead of the aligned multi-channel marketing campaign • Lead project management for the technical Wordpress setup and the content production for the Home24 magazine • Stakeholder management and process alignment with all relevant departments, suppliers, project owners or managing board members • Conversion rate optimization Show less
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C3 Creative Code and Content
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Germany
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Advertising Services
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200 - 300 Employee
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Junior Project Manager
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Sep 2014 - Feb 2015
• Project management for Volkswagen’s international customer publication “Das Auto. Magazine” at Volkswagen Headquarters in Wolfsburg, Germany• Approached and consulted potential new markets for the magazine• Planned and managed all print and digital production• Created news content and other text collateral regarding the magazine for relevant Volkswageninternal media• Identified distribution channels for the magazine’s content in single markets and createdsuitable marketing concepts in support• Produced internationally adaptable CRM campaigns, user journeys and CRM strategies forparticipating Volkswagen markets• Researched and conceptualised campaign elements for Volkswagen CRM and “Das Auto.Magazine”• Account management and project monitoring Show less
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Junior Project Manager
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Mar 2014 - Aug 2014
• Lead project management for Bentley’s global content-based, multi-channel Continental Range campaign, providing strategy, execution and delivery of campaign materials• Responsible for briefing and supervising copywriters, designers and programmers• Tasked with project accounting and reporting• Monitored automotive competitors and leading luxury manufacturers to make better-informedcampaign decisions• Developed strategy papers for brand partnerships between suitable luxury brands and BentleyMotors Ltd. to help evolve the lifestyle appeal of the brand• Enquired, assigned, briefed and supervised service providers Show less
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Project Management Internship
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Sep 2013 - Feb 2014
• Project Management exclusively for Bentley Motors Ltd. • Project Manager for Bentley’s global content-based, multi-channel Continental Rangecampaign, providing strategy, execution and delivery of campaign materials• Responsible for briefing and supervising copywriters, designers and programmers• Researched journals and automotive press to identify relevant topics and issues for upcomingprojects and proposals• Monitored automotive competitors and leading luxury manufacturers to make better-informedcampaign decisions• Enquired, assigned, briefed and supervised service providers Show less
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Mercedes-Benz AG
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Germany
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Motor Vehicle Manufacturing
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700 & Above Employee
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Working Student - Marketing-Management
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Jul 2012 - Jul 2013
• Concept development and production of marketing collateral • Created PowerPoint presentations for key account managers and upper management • Planned, organised and hosted several B2B-events • Evaluated marketing activities and campaigns targeted at internal and external stakeholders, as well as key target groups • Concept development and production of marketing collateral • Created PowerPoint presentations for key account managers and upper management • Planned, organised and hosted several B2B-events • Evaluated marketing activities and campaigns targeted at internal and external stakeholders, as well as key target groups
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Freelance Conceptioner & Media-Planer
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Jan 2012 - Jun 2012
• Developed and executed campaigns for universities and educational institutions • Identified suitable media channels and partners • Responsible for media and budget planning • Developed and executed campaigns for universities and educational institutions • Identified suitable media channels and partners • Responsible for media and budget planning
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IAV GmbH
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Germany
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Engineering Services
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700 & Above Employee
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Working Student in Marketing
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Jan 2011 - Dec 2011
• Organised and hosted successful brand re-launch events • Managed marketing collateral across various channels • Responsible for e-shop content management • Organised and hosted successful brand re-launch events • Managed marketing collateral across various channels • Responsible for e-shop content management
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Education
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2010 - 2013
Hochschule für Technik und Wirtschaft Berlin
Master of Arts (MA), Business Communication Management -
2012 - 2012
Jönköping University
Design and Visual Communications, General, Master -
2007 - 2010
Hochschule für Technik und Wirtschaft Berlin
Bachelor of Arts (B.A.), Business Communication Management
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