Experience

Sparks Marketing Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Growth Officer

  • Jun 2023 - Present

  For brands that need to be experienced.Your customers aren’t just data points; they crave connection and meaning in the brands they choose to support. We help you create interconnected brand experiences that combine digital, social, experiential and traditional marketing strategies that forge the path to loyal advocates and sustainable business growth.We are Sparks, the consumer experience agency. We ignite meaningful moments.

• Director, Client Growth

  • Sep 2022 - Jun 2023

  We are a consumer experience agency that unites brands with its customers. We are rooted in human experience, digitally progressive and creatively driven. No challenge is too great for us; we succeed when our clients take the path less traveled.Together, we dream & deliver integrated experiences that go beyond what our clients thought was possible.We are Sparks & we ignite meaningful moments.



Arcane

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Director, Strategic Partnerships

  • Nov 2020 - Sep 2022

  We’re not just another digital marketing agency. We've built our business to grow yours. We care about your purpose. We believe in it. Rally behind it. And market the shit out of it. Because we’re obsessed with growing purpose-driven e-commerce brands. Breaking down silos between departments, we use an omnichannel approach to leverage and optimize the right customer touchpoints. We know the magic happens when you blend media with creative, owned channels with paid channels, and ensure each decision is data-driven and customer-centric. Our solutions are paired with our best-in-class process, The Performance Engine, which seamlessly ties these components together to deliver full-funnel results. Show less

• Senior Manager, Strategic Partnerships

  • Dec 2019 - Nov 2020

• Manager, Strategic Partnerships

  • May 2017 - Dec 2019

  Evolve or perish, there is no other option. Arcane is the original digital-first agency. Our clients sell more.Arcane is one of the fastest growing companies in Canada: Branham300 Top 250 list, 2018Ranks 38th in Deloitte's Technology Fast 50 ranking and 241 in Fast 500 in North America. Arcane also ranks #41 in the GROWTH 500: The Complete Ranking of Canada’s Fastest-Growing Companies.



Verbeek Kitchens & Bath

• United States
• Design Services
• 1 - 100 Employee

• Service & Marketing Manager

  • Feb 2016 - May 2017

  Effectively managed a skilled installations and after-install service team by using strong communication and superior organizational skills, resulting in a high degree of customer satisfaction as well as the completion of ongoing kitchen and bath projects in a timely manner. Coordinated and organized key sales and marketing initiatives, both internally and externally, through the use of key business insights and strategic thinking, in order to improve Verbeek’s market visibility in both the builder and private sectors of Southwestern Ontario; resulted in consistent sales growth within both market sectors. Show less



adHOME

• Spain
• Real Estate

• Account Supervisor

  • Jun 2015 - Mar 2016

  Managed an account team which developed and executed integrated, ongoing advertising campaigns for multi-national corporations within specialty industry categories of tourism, post-secondary education, and building materials, by employing strong creative skills; resulted in high-performing marketing solutions that achieved client business objectives.Maintained client marketing budget control reports and facilitated planning activities with senior management through monitoring the current spend strategies across all media and identifying new advertising tactics that met budget constraints; resulted in the execution of cutting-edge marketing solutions that drove valuable, brand interactions and engagements.Proactively led new business development and client growth activity, through regularly completing sales calls and new client acquisition pitches, in order to continuously build and strengthen adHOME’s client roster; experienced great success through sales efforts, in the signing of major national clients Show less

• Account Executive

  • Sep 2013 - Jun 2015

  Account Specialization in: - Post Secondary Education - Building Materials & Industrial Products - Real Estate and Construction Services



CBRE Canada

• Canada
• Leasing Non-residential Real Estate
• 500 - 600 Employee

• Summer Research Student

  • May 2013 - Sep 2013

  Provided superior research assistance to the senior brokerage teams in a timely manner, by analysing market data and available lease information, in order to effectively support the creation and maintenance of professional commercial real estate contracts and relationships. Developed a comprehensive vacancy inventory analysis of the Class A, B, and C commercial office space in the major real estate markets of South western Ontario by surveying competitive commercial buildings and creating tenant stacking plans; resulted in major enhancements to the sales and research materials that are necessary to broker deals. Show less

• Junior Account Executive

  • Apr 2012 - Aug 2012

  Worked on a senior account team which developed and executed multi-faceted, ongoing advertising campaigns for multi-national corporations, by employing strong creative and communication skills and successfully managing client requests on a daily basis; delivered superior market solutions that met each client’s unique needs. Developed budget reports and studio agendas in order to efficiently schedule projects for design within budget, resulting in timely project delivery and reduced downtime per graphic designer. Produced a comprehensive competitor analysis of London’s digital services market, in order to identify profitable service offerings that were not met by the competition; resulted in enhancements to Surge’s digital service offerings in order to capitalize on consumer gaps. Provided creative and technical support for advertising executions involving music, by leveraging music and audio production skills; provided superior audio consultation that added substantial value to the assigned projects, and increased client satisfaction. Show less