Marketing and Communications Manager

• Oct 2022 - Present

Marketing and Communications at MS Ireland

• Mar 2017 - Nov 2022

Currently, I lead MS Ireland’s marketing and communications team where I oversee all our communications channels and projects. o Created the new MS Ireland website. Conducted user research in-house, managed the content audit and creation exercise while devising a content plan. o Manage all social media accounts for MS Ireland. Create content in-house to support fundraising and advocacy campaigns. o Owner of all MS Ireland PR activities, liaising with national and regional media outlets. o Managed the successful MSunderstood Café campaign, an experiential Café that travelled Ireland advocating for better access to MS medicines. o Designed and implemented new brand guidelines for the organisation, ensuring consistency in all collateral and staff in their communication activities. o Oversaw MS Ireland’s relationship with Leinster Rugby as their charity partner. o Carried out the first national general awareness and understanding of MS survey. o Event management, namely our national conference and our MS Explored events

Technology Quality and insights

• Mar 2015 - Mar 2017

o Managed the NPS market research study for our technology department. Created customer insight orientated monthly and weekly reports explaining key movements in consumer scores and trends for both mobile and fixed. Presented valuable customer insights and the voice of the consumer to senior stakeholders which aided shaping the company’s strategy.o Contributed to the successful P3 “best network” certification. Acted as the key point of contact with 3rd party agency’s carrying out network testing. Analysed results and formulated messaging which was communicated in our advertising to promote our number 1 network.o A key member of Vodafone’s “Network crew” ensuring our customers had the optimum network experience. Project managed the successful integration of our updated coverage maps on voadafone.ie in a cross-business collaboration with our digital and brand teams. o Product Proud member and CXX ambassador. Participated in two roles away from my day to day job. On the product proud team I arranged several internal events where our company products and services were showcased ensuring that employees are best placed to promote Vodafone’s products. Trained employees on our successful customer experience programme

Market Research Executive

• May 2014 - Feb 2015

o 1st rotation as a data analyst on the insights team of commercial operations where I integrated into fast-paced data driven team.o 2nd rotation as market research and strategic executive on the marketing team, where I gained exposure to advertising, brand, and key marketing functions.o Responsible for Enterprise NPS market research reporting, liaised with internal stakeholders and external agencies to ensure that NPS reports were delivered in a clear and timely fashion.o Successfully carried out several Vodafone advertising tracking projects, tracking campaigns such as Vodafone’s Spotify offering, HD voice, and Vodafone and Sky Sports. Gained valuable experience in brand and communications campaign development.

Data Analyst

• Sep 2013 - May 2014

• First rotation of Vodafone graduate programme as a Data analyst on the insights team of commercial operations where I became comfortable working with large amounts of data.• Integrated into fast pace data driven team and familiarised and excelled at NPS analytics• Produced weekly NPS reports for all across all segments in a timely fashion.• Carried out verbatim analysis and used own initiative to create valuable insight reports coming direct from the customer which were distrusted throughout the business.• Provided support and customer insights to a range of projects and initiatives

Marketing Executive

• Jan 2013 - Sep 2013

• Part of a two person Marketing team for the worlds largest European led accountancy Firm in Ireland. • Oversaw and managed various elements BDO’s successful sponsorship of the Leinster Rugby team. • Dealt with advertisers from several of Ireland’s largest media outlets, booking advertising .space and implementing promotional campaigns. • Designed and distributed promotional Marketing collateral on a regular basis. • Liaising with partners on a regular basis with the formulation of competitive pitches