Experience

HRVST

• Canada
• Design Services
• 1 - 100 Employee

• Account Director

  • Sep 2020 - Present

  HRVST is a Montreal-based creative agency specializing in growing visionaries, innovators and disruptors through strategy, branding, design, development and content creation. Chances are, you’ve probably already seen our work online. Not sure? Spoiler: It doesn’t matter if people know us — our goal is for everyone to know you.Responsibilities:Develops, plans and implements business development tactics and strategies at both the client and corporate level;Always strives to accelerate and encourage both the client and company’s growth and success;Implement new customer acquisition strategies and manage existing client relationships;Collaborates with, coordinates and oversees a team of Account and Project Managers;Establishes and manages long-term relationships with stakeholders;Understands the requirements of existing customers and tracks, measures and analyzes OKRs & KPIs for both the client and company;Manages and tracks expenditures, financial goals, and budgets on a project level;Advise on agency structure and ensure capacity to serve client needs;Assist in the hiring process through development of job descriptions and final interviews;Translates data and observations into meaningful business insights, culturally relevant strategies and value propositions, along with brand, product, and service platforms;Identifies relevant information issued from various sources (brand truths, audit, competitive analysis, content analysis and inventory) in order to unearth major product/service/content strategy outlines;Assists in pitch/proposals by conducting research and composing formal insights, competitive analysis and company deep dive for qualified leads;Create, set and manage detailed sales plans, goals and quotas;Monitor production and work with the production team to manage workflow, schedule and quality;Motivate team to deliver exceptional work and exceed expectations;Ensure final products meet quality standards and customer specs;



Motto

• Canada
• Technology, Information and Internet
• 1 - 100 Employee

• Director Of Operations

  • Apr 2018 - Dec 2019



Code Comment Inc.

• Director Of Operations

  • Sep 2015 - Dec 2019

  Conceived company goals and endeavours on a monthly, quarterly and annual basis and led the company towards achieving these goals at the highest level. Within this purview of strategic planning, the role took on several dimensions:Business developmentCollaborated with the CEO and CTO to grow business via acquisitions and developing custom products for our larger clientsNegotiated the acquisition of similarly sized web agency, Motto Design StudioNegotiated a partnership to develop custom web apps and web solutions for companies and becoming key partners to their businessesOperationsDeveloped and implemented processes and procedures for:Using project management software (softwares used: Wrike, Trello & Basecamp, Gsuites)All accounting activity including payables, invoicing & taxes (software used: quickbooks desktop & quickbooks online)Human resource activities including staffing, conflict resolution, remuneration, contract negotiations, subcontractor management, code of conduct Sales activities and tracking interactions (softwares used: HubSpot)Project Management & Account ManagementPrimary project manager and account manager of web projects at varying stages of the project lifecycle for high value clientsWrote full project proposalsIdentified client needs and developed web apps (products) to address those needsHelped multiple clients develop their brand identity and marketing planCreated phases, tasks, subtasks, budgets, timelines and milestones in various project management softwares.



AutoTrader.ca

• Canada
• Online Audio and Video Media
• 700 & Above Employee

• Senior Manager - Go To Market

  • Sep 2014 - Jul 2015

  Built and managed campaigns in collaboration with the marketing department, sales, and product teams.Led Project Management starting at various phases of a product life-cycle, from development to product retirementCoordinated cross functional departments in order to launch new products and promotions into market (product specification, pricing, marketing communication, sales process, customer support)Supported in market products by monitoring customer experience, campaign execution, and customer engagementDesigned campaigns to correct or improve revenue performance on a product level, all campaigns were managed in SalesforceBuilt and delivered trainings on product specific sales approaches

• Campaign Manager - Go-to-Market

  • May 2013 - Aug 2014

  Supported the marketing and sales team throughout product and project launchesOversaw the end-to-end campaign flow, all campaigns were managed in SalesforceWorked with the Marketing Intelligence team to develop the required customer listsTested campaign set up prior to launchWorked with the Sales Optimization team to develop report requirementsOversaw the overall campaign sign off and launch scheduleWorked with the Go-To-Market Manager to provide timely, in-depth analysis and reporting on campaign performance compared to targets.Supported the Go-To-Market Manager to develop tactics to increase Customer retention/ Adoption.Ensured that learning was conducted and enhancements were recommended to the overall campaign process flow



AutoTrader.ca

• Canada
• Online Audio and Video Media
• 700 & Above Employee

• Sales Supervisor

  • Sep 2010 - Feb 2013

• Sales Consultant

  • Aug 2009 - Feb 2013

• Sales Specialist - Cold Calling B2C

  • Mar 2008 - Aug 2009



Mosaic North America

• United States
• Advertising Services
• 700 & Above Employee

• Promotional Marketer

  • May 2007 - Nov 2007

  Represented Rogers, Kodak, Apple and Coca-Cola as a brand relations specialist