Experience

Base Design

• United States
• Design
• 1 - 100 Employee

• Client Service Director

  • May 2017 - Present

  Base is a branding studio. We design brands based on one idea: one idea is all we need. We design ingeniously simple brands and build unique personalities. We humanize corporations, launch visions and clarify the complex. We think openly and do thoughtfully. We specialize in not specializing, our only requirement is an open mind. We have offices in New York, Brussels & Geneva. We are dreamers, doers, thinkers, makers. Collectively — We are Base. Branding. Design. Strategy. Digital. Environments. www.basedesign.com

• Consultant

  • Mar 2016 - Apr 2017



SAENTYS

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Managing Director Switzerland

  • Aug 2009 - Dec 2015

  Work for UEFA, CFF, Credit Suisse, Ville de Genève, Musée d’Art et d’Histoire Geneva, World Heart Federation, Morgan Stanley, Ecole Hôtelière de Lausanne, Intercontinental Geneva,...Business development and strategy. Budget management and financial resources. HR management. Work for UEFA, CFF, Credit Suisse, Ville de Genève, Musée d’Art et d’Histoire Geneva, World Heart Federation, Morgan Stanley, Ecole Hôtelière de Lausanne, Intercontinental Geneva,...Business development and strategy. Budget management and financial resources. HR management.



Havas

• Advertising Services
• 700 & Above Employee

• Account Manager

  • Jan 2007 - May 2009

  Work for Laboratoires Vichy, Air France, Sanofi-Aventis, EIM, Synthesis Bank, CA Private Bank, 1664, Gaznat.Brand positioning: consumer analysis, market analysis, brand analysis. National and international advertising campaigns: press, billboards, TV, publishing, POS, online. Account management: control and management of budgets, international coordination, negotiation and monitoring of projects. Work for Laboratoires Vichy, Air France, Sanofi-Aventis, EIM, Synthesis Bank, CA Private Bank, 1664, Gaznat.Brand positioning: consumer analysis, market analysis, brand analysis. National and international advertising campaigns: press, billboards, TV, publishing, POS, online. Account management: control and management of budgets, international coordination, negotiation and monitoring of projects.



Swatch Ltd.

• Switzerland
• Retail Luxury Goods and Jewelry
• 400 - 500 Employee

• Consultant CRM and Loyalty Programs

  • Nov 2006 - Dec 2006

  Research and trend scouting about CRM and loyalty programs for Swatch The Club International. Research and trend scouting about CRM and loyalty programs for Swatch The Club International.



Laureate Hospitality Education

• Switzerland
• Higher Education
• 1 - 100 Employee

• Consultant Digital Marketing

  • Jun 2006 - Jul 2006

  Online marketing optimisation and development including: website optimisation, search engine optimisation, online advertising, linking campaign, email marketing, viral and content marketing. Online marketing optimisation and development including: website optimisation, search engine optimisation, online advertising, linking campaign, email marketing, viral and content marketing.



nuit.ch

• Co-founder

  • May 2002 - May 2006

  Led the vision, strategy and business planning process. Developed and rolled-out the association’s marketing plan that would take the internet platform to over 25’000 visitors and 300’000 page impressions per month. Launched programs and led the team through new projects. Project manager (analysis, coordination, organisation and implementation) for various initiatives and partnerships (Tribune de Genève, NanoTV, Anyscreen sàrl, Ville de Genève). Generated new and creative strategic ideas to optimise results. Developed, cultivated and maintained all account relationships.