Experience

BlueWhale Research

• United States
• Marketing Services
• 1 - 100 Employee

• Senior Director, Data Management and Services

  • Jul 2016 - Present



Slashdot Media

• United States
• Internet Publishing
• 1 - 100 Employee

• Senior Email Marketing Manager

  • Apr 2014 - Jul 2016

  • Established previously non-existent email marketing channel• Contributed 30-40% to TR monthly for b2b lead generation business• Drove strategy and execution of email programs / optimization of existing campaigns• Performed data analysis of email campaign metrics – regular and ad hoc – from DB of 3MM+ subscribers• A/B Testing; Segmentation; Lead Nurturing; Database; Deliverability Consulting; Copy; Design; CAN-SPAM• Maintained high-level Revenue Metrics by Channel reporting for all of lead generation business• Collaborated with Sales, Ops, Product and Senior Management to fulfill client demands / manage relationships• Owned third-party technology platform (Madison Logic) & ESP (Lyris) and external relationships• Coordinated discussions/strategies regarding data management, acquisition, workflow, system enhancements• Wrote and produced Editorial content/products for Slashdot & SourceForge



Ziff Davis

• United States
• Software Development
• 500 - 600 Employee

• Email Marketing Manager

  • Aug 2011 - Mar 2014

  • Key contributor to rapid building of email media channel/content marketing operation - growth from $100,000 to over $7 million in revenue, accounting for over 50% of overall online media distribution• Launched new email products for content syndication, CPL, CPC, webcast/live event, and newsletter business• Facilitated transition from SaaS ESP (WhatCounts) to on-premises licensed ESP (Lyris List Manager)• Worked with design/product teams for creation of new concepts and collateral• Deployed and managed campaigns averaging 25MM+ monthly send volume



Focus Research, Inc. (Purchased by Ziff Davis, Inc.)

• Email Marketing Manager

  • Nov 2008 - Aug 2011

  • Assumed responsibility of brand-new email marketing channel• Created email strategy to supply inside sales team with lead prospects• Managed email calendar, list hygiene, database, reporting, optimization strategies• Produced content/copy for technology verticals: VoIP, CRM, ERP, IT, Web Conferencing

• Business Technology Analyst

  • Aug 2007 - Nov 2008

  • Generated HQLs (Highly Qualified Leads) by engaging consumers of website content (organic/paid), qualifying prospective technology buyers and making informed recommendations• Top 2 Performer – Average of 30+ HQLs daily from 200+ outbound calls• Specialization in VoIP, ERP, CRM solutions to assist business professionals make educated buying decisions



State Street

• United States
• Financial Services
• 700 & Above Employee

• Mutual Fund Accountant

  • Sep 2006 - Jun 2007

  • Performed accounting on designated number of funds (domestic/foreign equities, long/short term bonds, etc.), including daily responsibilities of communicating with client, analyzing reports, and pricing funds for net asset value reporting• Assumed various non-daily tasks, including analysis of financial statements and preparation of month- and year-end reports• Managed four different fund desks in short period of time including high volume foreign security desk as well as advanced multi-managed desk