Experience

Team Beverage AG

• Germany
• Food and Beverage Services
• 1 - 100 Employee

• Head of People & Operations

  • Oct 2020 - Present

• Head Of Operational Services

  • Oct 2018 - Sep 2020



Nordmann Unternehmensgruppe GmbH

• Germany
• Wholesale
• 1 - 100 Employee

• Head Of Sales & Operations

  • Jul 2017 - Sep 2018

  Member of Management Member of Management



Anheuser-Busch InBev Germany Holding GmbH

• Director Category Management, Europe

  • Mar 2016 - Jun 2017

  Development and implementation of a One-Zone-Operating-Model for Category Management in Europe, cross-national standardization of CM-processes with off-shoring of activities and a resulting new organisational structure, implementation of Nielsen Global Track Complete (GTC) for a unified European market data basis, definition and introduction of tools for unified assortment and placement guidelines, global application of model

• Director Category Management, Sales Strategy, Route-to-Market, Customer Service Center

  • Jan 2015 - Feb 2016

  Leader of sub-divisions (65 employees), development of new sales systems, assessment of Route-to-Market approaches incl. new set-up of field sales force, optimization of processes in back office, temporary stand-in for the Business Unit President, successful integration of global brand Corona, development Operating Model Category Management Europe

• Sales Director On-Trade GSA (Germany, Switzerland, Austria)

  • Jan 2014 - Dec 2014

  Responsibility for Sales On-trade Germany and total business Switzerland/Austria (>300 employees). Lead of Spaten-Löwenbräu GmbH and Münchener Getränkedienst, responsibility for technical and event services, Development 3-year strategic and 1-year operational plans, talent development and pipeline



Anheuser-Busch InBev Italia s.p.a., Gallarate

• Gallarate, Italy

• Commercial Director Italy

  • Jul 2012 - Dec 2013

  Managing Director with full strategic and P&L responsibility for Italian business unit (>100 employees), detailed evaluations of the operating model to transform the business from a financially driven to a consumer and brand oriented model, adoption of the Route-to-Market approach, integration Corona Brand Managing Director with full strategic and P&L responsibility for Italian business unit (>100 employees), detailed evaluations of the operating model to transform the business from a financially driven to a consumer and brand oriented model, adoption of the Route-to-Market approach, integration Corona Brand



Anheuser-Busch InBev Germany Holding GmbH

• Bremen und Umgebung, Deutschland

• Director Trade Marketing / Sales Strategy

  • Mar 2009 - Jun 2012

  Leadership of sub-divisions including Category Management (>30 employees), development of performance trackings for the Business Unit, steering and planning of the retail and on-premise channels with a variable compensation system and process optimizations, definition and development of market programs (trade marketing activations), implementation of Category Management with store-individual capabilities and an internal category advisory team Leadership of sub-divisions including Category Management (>30 employees), development of performance trackings for the Business Unit, steering and planning of the retail and on-premise channels with a variable compensation system and process optimizations, definition and development of market programs (trade marketing activations), implementation of Category Management with store-individual capabilities and an internal category advisory team



InBev Deutschland Vertriebs GmbH & Co. KG

• Head of Trade Marketing

  • Jan 2008 - Feb 2009

  Leading of Trade Marketing Team (16 employees), development of strategies/measures for a successful positioning of the InBev portfolio in on- and off-trade (Brands: Beck’s, Hasseröder, Franziskaner, Löwenbräu, Haake Beck, Diebels, Staropramen, Spaten, Gilde), development promotion efficiency, fairs, support of Sales at Key Accounts

• Head of Sales Wholesale National

  • Feb 2007 - Dec 2007

  Responsible for back office wholesale area and functional steering of the account managers wholesale, lead of Key Account Management wholesale (3 employees), customer satisfaction studies and measures for improvement



Interbrew/InBev Deutschland Vertriebs GmbH & Co. KG

• Bremen und Umgebung, Deutschland

• National Key Account Manager On-trade Chains

  • Apr 2005 - Jan 2007

  Budget, Sales and Profit & Loss responsibility for national Key Account groups, various projects e.g. integration Key Account business of Spaten-Löwenbräu-Gruppe into Interbrew Deutschland Vertriebs GmbH & Co. KG, Acquisition O²-World Berlin, Lead of project: Strategic Business Review & Recommendation for Future Business Approach, Cerveceria Bucanero S.A., Cuba Budget, Sales and Profit & Loss responsibility for national Key Account groups, various projects e.g. integration Key Account business of Spaten-Löwenbräu-Gruppe into Interbrew Deutschland Vertriebs GmbH & Co. KG, Acquisition O²-World Berlin, Lead of project: Strategic Business Review & Recommendation for Future Business Approach, Cerveceria Bucanero S.A., Cuba



Brands International – The Beer & Beverage Company (Branch of Interbrew Deutschland Vertriebs GmbH)

• Bremen und Umgebung, Deutschland

• Director Marketing & Strategy

  • Jun 2003 - Mar 2005

  Founding member of the branch, import, sales and marketing of international beverages within Interbrew Deutschland Vertriebs GmbH & Co. KG, development of brand strategy for this area, development new positioning of the Czech premium brand Staropramen in Germany Founding member of the branch, import, sales and marketing of international beverages within Interbrew Deutschland Vertriebs GmbH & Co. KG, development of brand strategy for this area, development new positioning of the Czech premium brand Staropramen in Germany



Namibia Breweries Ltd, Windhoek/Namibia

• Johannesburg Area, South Africa

• Regional Manager Beck’s Southern Africa

  • Sep 2000 - May 2003

  Regional Management (marketing, sales, licence-production, finance, PR) for the brand Beck's in Southern Africa, member of management team Business Unit South Africa Regional Management (marketing, sales, licence-production, finance, PR) for the brand Beck's in Southern Africa, member of management team Business Unit South Africa



Brauerei Beck & Co

• International Project Management

  • Dec 1999 - Aug 2000

  Mergers & Acquisitions Project - Due Dilligence (sales/marketing) for an acquisition of a stake in Namibia Breweries Ltd., Windhoek, Namibia. Project co-ordination and preparation of the licence production of the brand Beck’s for Southern Africa

• Sales Manager Export - Area South/East/North Europe

  • Apr 1994 - Nov 1999

  Budget, sales and Profit & Loss responsibility for customers, frequent travelling, development of strategies and measures for growth of the mutual business, acquisition of new customers

• Sales Export / Marketing Coordination

  • Oct 1992 - Mar 1994

  Development of a sales strategy and responsibility for the business in Poland, additionally co-ordination of the marketing requirements in all Export countries with main Marketing department, launch of Beck’s non-alcoholic for the area of Export



Brauerei Beck & Co

• Bremen und Umgebung, Deutschland

• Trainee Sales Export – Area Europe

  • Feb 1991 - Sep 1991

  Support of sales and administration of business in West and East Europe, brewery visits for international customers Support of sales and administration of business in West and East Europe, brewery visits for international customers