Thomas Keenan

Chief Operations Officer and General Counsel at BetaSmartz
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Contact Information
us****@****om
(386) 825-5501
Location
Hong Kong, Hong Kong SAR, HK
Languages
  • Mandarin Chinese Full professional proficiency
  • Cantonese Limited working proficiency
  • French Full professional proficiency
  • Italian Professional working proficiency
  • Japanese Limited working proficiency
  • English Native or bilingual proficiency

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Philip H. K.

I have had the pleasure to work with Tom during the last year at The Capital Markets Company in Hong Kong. Tom impressed me with his positive mindset, high self-motivation, depth of know-how in business and legal expertise. His experience and curiosity-driven personality is what I would call a real life

Kara Cooley

I worked alonside Tom during his time in Paris as Director of Purchasing EMEA Newell Rubbermaid. Throughout everything Tom does, he always demonstrates a high level of professionalism and integrity. He is acutely intelliegent and a truely impressive business individual. I would be keen work beside Tom again at any time and would highly recommend him.

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Experience

    • Hong Kong
    • Financial Services
    • 1 - 100 Employee
    • Chief Operations Officer and General Counsel
      • Apr 2022 - Present

      BetaSmartz is a B2B wealth & asset management FinTech business that equips financial institutions with automation solutions and digital tools across the back, middle and front office, future-proofing their client & investment management lifecycles. Our work centres on reducing cost, maximising the efficiency and scale of financial institutions and optimising the outcomes and experiences of their clients. BetaSmartz is a B2B wealth & asset management FinTech business that equips financial institutions with automation solutions and digital tools across the back, middle and front office, future-proofing their client & investment management lifecycles. Our work centres on reducing cost, maximising the efficiency and scale of financial institutions and optimising the outcomes and experiences of their clients.

    • United Kingdom
    • Financial Services
    • 700 & Above Employee
    • Chief Operating Officer and Senior Regional Counsel - APAC & India
      • Jul 2017 - Mar 2022

      I am the COO and Senior Regional Counsel for this financial services consulting company. I have responsibility for all non-finance operations of the company in India, Singapore, Malaysia, Thailand, Hong Kong and China. I am an Australian counsel working in Australian, US, UK and Hong Kong law on a regular basis. I have a lead role in corporate governance as well as risk management across the enterprise. I am the COO and Senior Regional Counsel for this financial services consulting company. I have responsibility for all non-finance operations of the company in India, Singapore, Malaysia, Thailand, Hong Kong and China. I am an Australian counsel working in Australian, US, UK and Hong Kong law on a regular basis. I have a lead role in corporate governance as well as risk management across the enterprise.

    • Non Executive Chairman
      • Feb 2017 - Mar 2022

      Focussed on Corporate Governance and Growth Strategies Focussed on Corporate Governance and Growth Strategies

    • Canada
    • Manufacturing
    • Founder, Chairman and CEO of Mukava Group of Companies
      • Jan 2013 - Jan 2017

      Managed start-up of independent company specializing in the development, marketing and manufacture of high-end ‘breakthrough’ ergonomic mobile device mounting solutions. Created a product road map and led the development of a range of industry-recognized ergonomic tools. Developed sales across office ergonomic, office project, IT, healthcare, senior living and education sectors in 12 countries after just two years in the market.Key Achievements. Created two generations of industry-awarded mobile device mounting solutions. Developed a start-up business into a stable global four company group. Earned four patents registered in the US, Canada, EU, China and Australia. Developed sales across six key sales sectors on four continents. Oversaw global brand launch at Orgatec show in Köln, Germany

    • Chief Operating Officer, General Counsel and Head of Sales - Asia
      • Aug 2012 - Jan 2017

      As general counsel I reorganized the company along strategic imperatives including tax minimization and risk management lines. As COO, I implemented a number of streamlining processes to reduce working capital for finish product and negotiated better terms with key suppliers. As head of sales, I grew sales from six countries to 32 in a three-year period.Key Achievements. Grew sales 115% from 6 million euro FY 2012 to 13 euro in FY 2015. Reduced suppliers from fifteen to 7 in two years. Negotiated better payment terms with factory to enhance company cashflow. Oversaw one US CPSC product recall. Increased country sales from seven to 24 in three years

    • Foreign-Registered Lawyer (Victoria, Australia)
      • Jun 2011 - Aug 2012

      Key Achievements. Reorganized Popcake group of companies. Led asset purchase of a juvenile products brand group by Chinese client. Complex IP licensing and royalty agreements for Swiss client. Oversaw more than 20 outsourced services transactions. Led a number of business develop initiatives in Hong Kong and Beijing Key Achievements. Reorganized Popcake group of companies. Led asset purchase of a juvenile products brand group by Chinese client. Complex IP licensing and royalty agreements for Swiss client. Oversaw more than 20 outsourced services transactions. Led a number of business develop initiatives in Hong Kong and Beijing

    • Lawyer
      • 2007 - Mar 2011

      • Drafting and review of commercial contracts • Drafting of corporate restructuring related documents• Drafting of shareholder agreements and articles of association• Drafting of asset sale and share sales agreements• Drafting corporate finance documents• Business development for the firm in China (Beijing) and Mongolia• Advice to Chinese SOE investors as to Australian investment structures • Drafting and review of commercial contracts • Drafting of corporate restructuring related documents• Drafting of shareholder agreements and articles of association• Drafting of asset sale and share sales agreements• Drafting corporate finance documents• Business development for the firm in China (Beijing) and Mongolia• Advice to Chinese SOE investors as to Australian investment structures

    • Australia
    • Armed Forces
    • 700 & Above Employee
    • Captain : Special Services Officer
      • Nov 2006 - Apr 2008

    • Director of Purchasing Europe
      • Jul 2003 - Feb 2006

      As head of 160 member Global Sourcing for Europe and Global Sourcing Asia organizations I led the implementation of key strategic sourcing initiatives to drive productivity, quality, payment terms, inventory levels and supplier rationalization. Worked to integrate US and European teams with their Asian counterparts in six Asian countries.Key Achievements. Drove consistent results of more than 10% productivity equal to $15 million/ year. Reduced suppliers in Europe from 450 to 320. Reduced suppliers in Asia from 320 to 220. Increased payment terms from 43 days to 74 days. Established indirect spend management team

    • Director of Purchasing
      • Aug 2001 - Jul 2003

      • Design and Development of the new GSA organization from the NBS organization• Direct management of a team of 30 buyers and managers in 5 countries• Chairman of the GSA MAC committee – indirect responsibility for the entire 151 person organization – House Manager of the Hong Kong headquarters• Spend profile of 180 million USD for 2003 - G/L Budget of 3.4 million USD• Focus 5 accountability for the LHG in Asia – exceeded all targets in 2002• Led the team the LHG purchasing team’s development and communication of sourcing strategy documents • Developed the GSA Intranet site• Responsibility for the development and training of GSA leaders in the supplier selection and development processAchievements:• Re-branded, rebuilt organization from Newell Buying Services to Global Sourcing Asia• Moved organization from Taiwan to China and India• Established a “professional” purchasing approach for our Asian sourcing team = strategy and process• Delivered 6% net productivity for a 180 million USD spend• Increased payment terms 42 -> 82 days – Impact: 2 million USD / year• Improved Quality ~37,000 ->17,000 PPM through communication of the needs of the team and the implementation of a PDCA approach to reducing failure rates• Improved Inbound Supplier Service Levels from 70%-96%• Conducted two annual supplier days for 135 suppliers in Shenzhen, China• Developed the Newell Rubbermaid Supplier Assessment Tool – now used companywide – Management, Commercial , Quality Systems and Process Capabilities• Addressed the Hong Kong Total Quality Forum to discuss putting quality to work in purchasing organizations

    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Product Manager - Floorcare Products
      • Aug 1998 - Jul 2001

      • Held operational P/L responsibility for Philips rechargeable vacuum cleaner business within Floor Care valued at 10 million euro net sales value• Tracking of the world market for these products outside of the USA and the subsequent creation and development new products to match opportunities identified• To fulfill new product opportunities within the Philips Floor Care technology roadmap • Held operational P/L responsibility for Philips rechargeable vacuum cleaner business within Floor Care valued at 10 million euro net sales value• Tracking of the world market for these products outside of the USA and the subsequent creation and development new products to match opportunities identified• To fulfill new product opportunities within the Philips Floor Care technology roadmap

    • Australia
    • 1 - 100 Employee
    • Purchasing Manager
      • 1996 - 1998

      • Took a leading role in the selection, development and world-wide implementation of a third-party logistics provider-ACS (American Consolidation Systems), to enhance and speed information flow, streamline order processes and reduce costs in the movement of product to all B&D businesses from Asia• Managed of a team of 12 demand coordinators and logistics personnel who managed key supply chain links (purchase order placement and shipment equipment ordering) between third-party suppliers in Asia and 23 Black & Decker offices world-wide• Had prime commercial management responsibility for all Asian sourced household products (106 million USD in 1996)• Took a leading role in the negotiation of all air/ocean freight traffic out of Asia to all locations worldwide. (Led ANERA negotiations in 1996 and 1997 on behalf of Black & Decker)• Acted as an integral member of the management team to implement the supplier rationalization programme. Achievements:• Reduced the company’s ocean freight rates by 20%—2.3 million USD in the first year• Moved all S. China shipments to a Shenzhen to Hong Kong Bill of Lading• Further reduced the companies house wares supply base by 30% in two years via supplier rationalization by coordinating the plan with the USA headquarters

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Production, Sales and Communications Manager for the Far East
      • 1993 - 1996

      • Managed 12 shipping and production scheduling-related employees in the PRC, Hong Kong, Taiwan and Thailand factories and offices to ensure the on-time shipment of all F.O.B. commercial orders and delivery to Duracraft warehouses • Held communication responsibilities between the Boston headquarters and the regional offices in Taiwan, Hong Kong, China and Thailand• Responsible for the negotiation of all shipping and land transportation (ANERA) contracts on behalf of the Corporation in the year 1995-1996Achievements:• Reduced ocean freight rates by 10% through negotiations• Reduced ocean freight spend by another 7% by optimizing container utilization and larger equipment• Successfully conducted value stream mapping for the shipping department for both ISO 9000 accreditation and for later Oracle implementation• Improved links between production control and the rest of the organization to allow for more timely deliveries to the USA warehouses

Education

  • Queen Mary University of London
    Master of Laws - LLM, International Arbitration
    2022 - 2024
  • Australian National University
    GDLP, Law
    2007 - 2008
  • University of Melbourne
    Doctor Juris, Law
    2006 - 2008
  • University of Chicago
    Bachelor of Arts - Cum Laude, Public Policy, Economics and Chinese
    1989 - 1993
  • Portsmouth Abbey School
    High School Diploma, High school
    1985 - 1989

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