Thomas Hyunsoo Choi
Revenue Operations, Marketing Operations Manager at Guideline- Claim this Profile
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Korean Native or bilingual proficiency
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English Native or bilingual proficiency
Topline Score
Bio
LinkedIn User
Thomas is a brilliant example of a flexible, adept individual who takes the initiative to dive head-first into new technologies. He constantly finds new ways to improve his skill set, researching and testing solutions before reaching out to other subject matter experts. Thomas is well-spoken, focused, and a genuine pleasure to work with. His sense of humor and ability to relate to his coworkers gives him allies in all departments. Any company would be fortunate to have Thomas in its workforce.
Brian Beaudry
Working with me isn't necessarily easy - I have a lot of crazy requests and when I see something neat anywhere in the world, I want to adapt it and make it a thing. I can't speak directly to Thomas' excellence in, say, writing code, because I don't really understand that stuff...but I'll put it this way: If you come to him with an idea, he does a great job of helping you clarify what you'd need, what would be necessary to make it happen, and that helps me ascertain whether I'm asking a stupid amount of work for a flight of fancy or if it's a good idea. He's always able to help get things to the "good idea worth implementing" stage as well. Aside from his technical skills, Thomas makes a great teammate - good-natured, humble, helpful, and kind. If someone's got a problem with Thomas...well...the problem isn't with Thomas.
LinkedIn User
Thomas is a brilliant example of a flexible, adept individual who takes the initiative to dive head-first into new technologies. He constantly finds new ways to improve his skill set, researching and testing solutions before reaching out to other subject matter experts. Thomas is well-spoken, focused, and a genuine pleasure to work with. His sense of humor and ability to relate to his coworkers gives him allies in all departments. Any company would be fortunate to have Thomas in its workforce.
Brian Beaudry
Working with me isn't necessarily easy - I have a lot of crazy requests and when I see something neat anywhere in the world, I want to adapt it and make it a thing. I can't speak directly to Thomas' excellence in, say, writing code, because I don't really understand that stuff...but I'll put it this way: If you come to him with an idea, he does a great job of helping you clarify what you'd need, what would be necessary to make it happen, and that helps me ascertain whether I'm asking a stupid amount of work for a flight of fancy or if it's a good idea. He's always able to help get things to the "good idea worth implementing" stage as well. Aside from his technical skills, Thomas makes a great teammate - good-natured, humble, helpful, and kind. If someone's got a problem with Thomas...well...the problem isn't with Thomas.
LinkedIn User
Thomas is a brilliant example of a flexible, adept individual who takes the initiative to dive head-first into new technologies. He constantly finds new ways to improve his skill set, researching and testing solutions before reaching out to other subject matter experts. Thomas is well-spoken, focused, and a genuine pleasure to work with. His sense of humor and ability to relate to his coworkers gives him allies in all departments. Any company would be fortunate to have Thomas in its workforce.
Brian Beaudry
Working with me isn't necessarily easy - I have a lot of crazy requests and when I see something neat anywhere in the world, I want to adapt it and make it a thing. I can't speak directly to Thomas' excellence in, say, writing code, because I don't really understand that stuff...but I'll put it this way: If you come to him with an idea, he does a great job of helping you clarify what you'd need, what would be necessary to make it happen, and that helps me ascertain whether I'm asking a stupid amount of work for a flight of fancy or if it's a good idea. He's always able to help get things to the "good idea worth implementing" stage as well. Aside from his technical skills, Thomas makes a great teammate - good-natured, humble, helpful, and kind. If someone's got a problem with Thomas...well...the problem isn't with Thomas.
LinkedIn User
Thomas is a brilliant example of a flexible, adept individual who takes the initiative to dive head-first into new technologies. He constantly finds new ways to improve his skill set, researching and testing solutions before reaching out to other subject matter experts. Thomas is well-spoken, focused, and a genuine pleasure to work with. His sense of humor and ability to relate to his coworkers gives him allies in all departments. Any company would be fortunate to have Thomas in its workforce.
Brian Beaudry
Working with me isn't necessarily easy - I have a lot of crazy requests and when I see something neat anywhere in the world, I want to adapt it and make it a thing. I can't speak directly to Thomas' excellence in, say, writing code, because I don't really understand that stuff...but I'll put it this way: If you come to him with an idea, he does a great job of helping you clarify what you'd need, what would be necessary to make it happen, and that helps me ascertain whether I'm asking a stupid amount of work for a flight of fancy or if it's a good idea. He's always able to help get things to the "good idea worth implementing" stage as well. Aside from his technical skills, Thomas makes a great teammate - good-natured, humble, helpful, and kind. If someone's got a problem with Thomas...well...the problem isn't with Thomas.
Credentials
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Sales Operations Science
Southern Methodist UniversitySep, 2022- Nov, 2024 -
Salesforce Certified Pardot Specialist
SalesforceJul, 2021- Nov, 2024
Experience
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Guideline
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United States
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Financial Services
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200 - 300 Employee
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Revenue Operations, Marketing Operations Manager
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Aug 2023 - Present
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Point of Rental Software
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United States
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Software Development
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200 - 300 Employee
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Sr. Revenue Operations Analyst
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Sep 2022 - Aug 2023
• Implemented and automated metrics, dashboards, and analytical models using platforms like Pardot, Google Looker Studio, BigQuery, Stitchdata.io, Salesforce, Chilipiper, Qualtrics, and SQL, enhancing revenue management and operational efficiency.• Identified and resolved business challenges using data-driven insights, and pinpointed opportunities for tool improvement and technological solution scaling.• Collaborated with Marketing, Sales, and Customer Success teams to design and distribute key business metrics, establishing scalable revenue reporting processes.• Promoted data governance and leveraged data manipulation tools for comprehensive reporting, "what-if" analysis, and stakeholder education on appropriate KPIs.• Served as the Subject Matter Expert (SME) for enterprise technology, supporting the global rollout and continuous improvement of marketing technologies. Show less
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Marketing Technology & Operations Manager
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Aug 2019 - Sep 2022
• Utilized Pardot, Google Looker Studio, BigQuery, Stitchdata.io, Salesforce, Chilipiper, and Qualtrics to enhance marketing campaign effectiveness and streamline operational efficiency.• Managed lead scoring, nurturing programs, and end-to-end campaigns, ensuring seamless data flow via Pardot and Salesforce; assisted in database optimization with SQL.• Promoted best practices using Qualtrics and fostered relationships to execute marketing programs, improving performance, processes, and analytics for increased ROI.• Led system and lead flow issue review meetings, designed and supported automated processes in marketing systems, and developed roadmaps for integrations and automations.• Acted as the Subject Matter Expert (SME) for enterprise technology, identifying opportunities to simplify tools and drive scalable technology solutions. Show less
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Marketing Web Developer
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Aug 2016 - Jul 2019
• Partnered with the marketing team to design WordPress websites that boost user engagement and drive lead generation in alignment with company goals.• Utilized HTML, CSS, JavaScript, and PHP to enhance website functionality and user experience, optimizing lead capture and conversion rates.• Strategically improved website aesthetics and load speeds for SEO advantages, collaborating with SEO specialists to maximize organic traffic and potential lead generation.• Conducted routine maintenance and cross-platform compatibility testing, ensuring maximum uptime for constant lead generation and secure customer data collection.• Offered training and support to internal teams, enabling them to independently update websites and adapt to changes in demand generation strategies. Show less
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Unlimited PCS
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Wireless Services
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1 - 100 Employee
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Web Developer
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Sep 2014 - May 2016
• Assisted in the development of websites from initial concepts, information architecture, and designs to finished product. • Coded WordPress themes based on Photoshop layouts. • Managed the hosting environments and updating of client websites. • Helped to project manage departmental work. • Created and document functional specifications for a project. •Translated site functionality into a training document and help facilitate client training. • Supported team with technical issues. • Created and update re-usable code libraries to streamline WordPress development cycle. Show less
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Sony Music Entertainment
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United States
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Musicians
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700 & Above Employee
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A&R Assistant
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Dec 2012 - Jun 2014
• Answered and screened telephone calls and receive and direct visitors. • Coordinated calendars, scheduling and meeting logistics. • Prepared written correspondence and communicate internally and to third parties (producers, artist managers, lawyers, etc). • Coordinated travel for executive and artists. • Processed and track T&E expenses. • Processed packages and mail. • Booked studio time (production, mixing, mastering). • Logged and responded to demo submissions. • Compiled music onto cds. • Attended A&R meetings as needed. • Assembled all copy and credits for album releases. • Used online tools such as Mediabase, Soundscan, and BDS to research and analyze data on signed and unsigned artists. • Liaised with A&R administration to coordinate delivery of mixes and masters as well as manage payment of invoices and studio sessions. • Filed audio content and artist info (lyrics, credits, tour schedules, etc) • Oversaw general office supplies (office supplies, drinks, cd stock, etc). • Organized and attended shows and showcases of both signed and unsigned artists. • Coordinated album recording sessions and related travel. Show less
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Education
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2008 - 2012
Berklee College of Music
Bachelor of Arts - BA, Arts, Entertainment, and Media Management -
2014 - 2016
The University of Texas at Arlington
Master of Education - MEd, Music Teacher Education
Community
