Experience

Dalecarlia Growth Investerarnätverk

• Sweden
• Non-profit Organizations
• 1 - 100 Employee

• Investor

  • Oct 2021 - Present

• Investor

  • Oct 2021 - Present



Noseoption Ab

• Board member

  • Jun 2017 - Present



Dalecarlia Growth

• Borlange, Sweden

• Partner

  • Sep 2016 - Present



Salinity AB

• Sweden
• Wholesale Import and Export
• 1 - 100 Employee

• International export manager

  • Sep 2012 - Apr 2020

  Establich a new product /brand Saltwell in USA and Europe. Target Groups - major food processors. Brand building, Sales introduction, starting up the American organization. The brand has in a short period of time reached a strong position as a salt replacer on the US market. Built a nation wide network of distributors in North America. Outstanding growth in US sales over the last year. Value hard work, loyalty, high service level and keeping promises. Establich a new product /brand Saltwell in USA and Europe. Target Groups - major food processors. Brand building, Sales introduction, starting up the American organization. The brand has in a short period of time reached a strong position as a salt replacer on the US market. Built a nation wide network of distributors in North America. Outstanding growth in US sales over the last year. Value hard work, loyalty, high service level and keeping promises.



Lantmännen

• Sweden
• Food and Beverage Manufacturing
• 700 & Above Employee

• Export director

  • Apr 2009 - Sep 2012

  Establish breakfast Cereals in retail chains Europé. Eg Launched on Waitrose UK, Launched at Lianhua Retails China Introduction on leading chains like Tesco, Sainsbury, M&S Responsible for IKEA WW account. Great succés with frozen Products on all leading markets. Establish breakfast Cereals in retail chains Europé. Eg Launched on Waitrose UK, Launched at Lianhua Retails China Introduction on leading chains like Tesco, Sainsbury, M&S Responsible for IKEA WW account. Great succés with frozen Products on all leading markets.



Menigo Foodservice AB

• Sweden
• Wholesale
• 500 - 600 Employee

• CEO

  • 2006 - 2009

  Responsible for the Foodservice business including Marketing Group 5 FTE Sales force 20 FTE Production unit Deep Frozen RTE 80 FTE Introduced lean production, state of the art production of frozen pancakes R/D 3 FTE Developed the Foodservice business with a solid growth to a substantial part of Lantmännen Cerealia profit. Responsible for the Foodservice business including Marketing Group 5 FTE Sales force 20 FTE Production unit Deep Frozen RTE 80 FTE Introduced lean production, state of the art production of frozen pancakes R/D 3 FTE Developed the Foodservice business with a solid growth to a substantial part of Lantmännen Cerealia profit.



Matpartner

• Stockholm, Sweden

• CEO

  • Aug 1998 - Aug 2005

  Responsible for one of the leading sales organizations i Sweden owned by Semper and Cerealia. Sales team of around 20 persons. Market leading pricipals like Frödinge, Rieber & Son, Annas Pepparkakor. Solid Growth in revenue Responsible for one of the leading sales organizations i Sweden owned by Semper and Cerealia. Sales team of around 20 persons. Market leading pricipals like Frödinge, Rieber & Son, Annas Pepparkakor. Solid Growth in revenue



Semper AB

• Sweden
• Food & Beverages
• 100 - 200 Employee

• Business Area Manager

  • 1991 - 1998

  Area Manager Food Service including production facility Salesforce 12 FTE Marketing 3 FTE Factory 60 FTE Area Manager Food Service including production facility Salesforce 12 FTE Marketing 3 FTE Factory 60 FTE