Experience

7Mind GmbH

• Wellness and Fitness Services
• 1 - 100 Employee

• Managing Director

  • Sep 2022 - Present

  Get more peace of mind and improve your mental health, in just 7 minutes a day - with meditations from 7Mind

• Supervisory Board

  • Jan 2020 - Sep 2022



Südwestdeutsche Medienholding GmbH

• Germany
• Book and Periodical Publishing
• 1 - 100 Employee

• Chief Commercial Officer & Managing Director

  • Aug 2019 - Present

  Developing new commercial strategies (b2b & b2c) business models, revenue streams, commerce and strategic partnerships. Implementing new marketing solutions for brands as Managing Director @ SWMH Brand Solutions and @ SZ Scala. Scouting investment opportunities in digital health, care, wellness, luxury, education as Managing Director @ SWMH Ventures. Developing new commercial strategies (b2b & b2c) business models, revenue streams, commerce and strategic partnerships. Implementing new marketing solutions for brands as Managing Director @ SWMH Brand Solutions and @ SZ Scala. Scouting investment opportunities in digital health, care, wellness, luxury, education as Managing Director @ SWMH Ventures.



Handelsblatt Media Group

• Germany
• Book and Periodical Publishing
• 200 - 300 Employee

• Director Corporate Partnerships

  • Oct 2017 - Jul 2019

  Lead on B2B Sales, strategic partnerships (e.g. Google, Amazon, Facebook, etc.), new business models, international partnerships (e.g. Dow Jones, Bloomberg, etc.), media outlet development (voice control, audio/video production, etc.) and transformational distribution deals. Lead on B2B Sales, strategic partnerships (e.g. Google, Amazon, Facebook, etc.), new business models, international partnerships (e.g. Dow Jones, Bloomberg, etc.), media outlet development (voice control, audio/video production, etc.) and transformational distribution deals.



ProSiebenSat.1 Media SE

• Germany
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Senior Vice President Business Development & Strategy, Pay VoD

  • Feb 2016 - Sep 2017

  Lead on M&A opportunities, international partnerships and transformational distribution deals. Representation of ProSiebenSat.1 pay VoD strategy in overarching cross-divisional cooperations and projects.

• Director Business Development & Strategy, Pay VoD

  • Sep 2014 - Jan 2016

  Established new business relationships within non-traditional distribution landscape and refined overarching pay VoD strategy. Most notable: Conceptualized and implemented first of its kind in-train VoD service for Deutsche Bahn, including AdVoD, SVoD and TVoD elements. Negotiated studio license terms and distribution partner side and led all legal and contractual work.

• Senior Manager, Corporate Strategy

  • Feb 2014 - Aug 2014

  Sharpened the digital entertainment strategy of ProSiebenSat.1 with focus on video assets. Established cross-functional synergies between digital and TV business. Provided analysis for technological infrastructure setup and data mining approach.



The Boston Consulting Group (BCG)

• Strategy Consulting, Technology Media Telecommunication

  • Feb 2011 - Jan 2014

  Strategy consulting work for leading international media conglomerates. Focus on digital transformation of traditional media houses and digital content strategy within telecommunications sector. Lead on several opinion leader and market studies. Media expert and sparring partner for senior executives and cross-functional BCG network. Strategy consulting work for leading international media conglomerates. Focus on digital transformation of traditional media houses and digital content strategy within telecommunications sector. Lead on several opinion leader and market studies. Media expert and sparring partner for senior executives and cross-functional BCG network.



fischerAppelt

• Germany
• Advertising Services
• 300 - 400 Employee

• Freelancer, Marketing Consulting

  • 2008 - 2009

  Creative consulting projects, reshaping PR and Marketing strategy of German Bundesliga clubs, international sports associations and governing bodies. Focus on brand repositioning and brand shaping / storytelling strategies. Creative consulting projects, reshaping PR and Marketing strategy of German Bundesliga clubs, international sports associations and governing bodies. Focus on brand repositioning and brand shaping / storytelling strategies.



FIFA

• Sports Teams and Clubs

• Freelancer, Project Manager

  • 2008 - 2009

  Lead project manager for German Football Association (DFB) as part of the Organizing Committee FIFA Women's World Cup 2011 with focus on generating market insights as baseline for defining PR and Marketing strategy. Lead project manager for German Football Association (DFB) as part of the Organizing Committee FIFA Women's World Cup 2011 with focus on generating market insights as baseline for defining PR and Marketing strategy.