Senior Marketing Executive

• May 2023 - Present

Digital Marketing Executive

• Mar 2022 - May 2023

RM is the leading education supplier in the UK. My responsibilities include executing the multi-brand international digital marketing strategy, managing agency partners, reporting on channel performance (organic, email and paid media), channel and UX optimisation, and developing creative campaigns. RM is the leading education supplier in the UK. My responsibilities include executing the multi-brand international digital marketing strategy, managing agency partners, reporting on channel performance (organic, email and paid media), channel and UX optimisation, and developing creative campaigns.

Freelance Digital Marketer

• Jul 2018 - Feb 2022

Supporting organisations and marketing agencies with the planning and delivery of revenue-driving digital campaigns across email, search, social and paid media channels. Projects included launching new websites, implementing full-funnel email campaigns, creating search engine optimised (SEO) content, paid media planning, and social media management. Supporting organisations and marketing agencies with the planning and delivery of revenue-driving digital campaigns across email, search, social and paid media channels. Projects included launching new websites, implementing full-funnel email campaigns, creating search engine optimised (SEO) content, paid media planning, and social media management.

Marketing Coordinator

• Jul 2016 - Jun 2018

An award-winning marketing and PR agency servicing clients in the technology, healthcare, legal and finance sectors. Managing multiple client accounts, I supported the delivery of digital and print marketing campaigns, PR services, content creation and day-to-day channel and platform management (search, paid, email and web). An award-winning marketing and PR agency servicing clients in the technology, healthcare, legal and finance sectors. Managing multiple client accounts, I supported the delivery of digital and print marketing campaigns, PR services, content creation and day-to-day channel and platform management (search, paid, email and web).

Social Media and Content Editor

• Sep 2014 - Aug 2016

Developing and launching Rising East, the university of East London’s new student newspaper, and its social media channels. This position included managing reporters in addition to writing and publishing lifestyle content to appear on the platform. Developing and launching Rising East, the university of East London’s new student newspaper, and its social media channels. This position included managing reporters in addition to writing and publishing lifestyle content to appear on the platform.

Editor

• Feb 2016 - Jul 2016

TeeSpace is an online publication for fashion apparel enthusiasts. The proof of concept was nominated for a UEL Arts and Digital Industries (ADI) Entrepreneurial award. TeeSpace is an online publication for fashion apparel enthusiasts. The proof of concept was nominated for a UEL Arts and Digital Industries (ADI) Entrepreneurial award.

Junior Writer

• Jun 2015 - Sep 2015

In 2014 and again in 2015, I was fortunate enough to intern for ITP, a global media group headquartered in Dubai, with offices in Abu Dhabi, Saudi Arabia, India, the United Kingdom, Germany and the USA. With publications including Time Out Dubai, Esquire, Grazia, Men's Health, and Ahlan! (the Middle East's biggest selling lifestyle magazine at the time), I wrote and edited content that would go on to appear in both print and digital publications. In 2014 and again in 2015, I was fortunate enough to intern for ITP, a global media group headquartered in Dubai, with offices in Abu Dhabi, Saudi Arabia, India, the United Kingdom, Germany and the USA. With publications including Time Out Dubai, Esquire, Grazia, Men's Health, and Ahlan! (the Middle East's biggest selling lifestyle magazine at the time), I wrote and edited content that would go on to appear in both print and digital publications.