Experience

Green Country Habitat for Humanity

• United States
• Individual and Family Services
• 1 - 100 Employee

• Director Of External Affairs

  • Nov 2016 - Present



Tulsa Opera

• United States
• Performing Arts
• 1 - 100 Employee

• Director of Marketing and Public Relations

  • Nov 2013 - May 2016

  I was recruited to join Tulsa Opera to reinvigorate the company’s lagging marketing and PR efforts with the goals of increasing single ticket sales, regaining lost season subscribers and increasing awareness of the company. I addressed these goals with an integrated marketing/communications plan that made targeted use of social media and reallocated resources to take greater advantage of cost effective digital advertising, while also making smart use of more traditional practices, such as direct mail and telemarketing. After two years, the plan resulted in a 10 percent increase in single tickets sold for the company’s toughest time slot, a 25 percent increase in season subscribers and almost 90 percent subscriber retention. This is the first time the company has experienced an increase in subscribers since 2007. During this time, I also quadrupled the company’s social media audience, doubled earned media placement, created a society for young professionals and developed numerous targeted special events to attract new audiences. Show less



Oklahoma Magazine

• United States
• Media Production
• 1 - 100 Employee

• Editor

  • Jan 2008 - Nov 2013

  Suffering from declining revenues and stagnant readership, the owners of Oklahoma Magazine asked me to return to the company, where I had previously served as Managing Editor, to revive the publication. I immediately made changes to make the magazine more readable and compelling, increase quality in all departments and introduce high-profile features, ranging from interviews with Kevin Durant to an examination of the state’s sex trafficking problem. These changes led to a complete redesign and relaunch of the publication with a radically different structure drawing from the best practices of similar publications throughout the country. The magazine saw gains each year, resulting in a cumulative 35 percent increase in readership during my tenure, and significant gains in revenue, including the addition of several national advertisers. During this time, I also introduced a modern website, which attracted a new audience and created additional revenue streams, launched a digital edition and added social media to the magazine’s digital properties. I increased the magazine’s exposure with frequent appearances at events and on radio and television, including the development of a weekly entertainment segment on Channel 2, which I wrote and starred in. Show less



Tulsa Garden Center

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Executive Director

  • Jul 2006 - Dec 2007

  I was privileged to join Tulsa Garden Center at a time when the organization sought to reinvent itself and become more relevant to a larger segment of the community. Leading six full-time staff members, I introduced contemporary fundraising and marketing communications practices, including the organization’s first annual fund campaign and a coherent brand. I worked with the board and staff to create programming that attracted new constituents and increased revenue by revamping building rental pricing and enhancing the facilities to better serve the event rental market. Show less



Tulsa Zoo Friends

• Tulsa, Oklahoma

• Marketing Communications Manager

  • Jul 2004 - Jul 2006

  As a member of the talented staff at Tulsa Zoo, I gained experience in a wide array of job functions, from making 5:00 a.m. television appearances with a pair of baby tortoises to planning Waltz on the Wild Side. My primary responsibility was to serve as creative director for all zoo collateral for marketing, development and admissions. I was able to significantly improve the design of all these products, such as using proven direct mail techniques to increase the return on membership campaigns and Redbud Award-winning advertising campaigns that helped make zoo special exhibits the talk of the town. I also led the team responsible for the design and implementation of a complete rebranding of the zoo and development of a new website. Show less



Oklahoma Magazine

• United States
• Media Production
• 1 - 100 Employee

• Managing Editor

  • Sep 2001 - Jun 2004



Tulsa Opera

• Tulsa, Oklahoma

• Communications Manager

  • Jul 1998 - Sep 2001



The University of Tulsa

• United States
• Higher Education
• 700 & Above Employee

• Assistant Director of Alumni Relations

  • Jul 1996 - Jul 1998