Experience

Truffe & Moustache

• France
• Veterinary Services
• 1 - 100 Employee

• Co-Founder

  • Apr 2019 - Present

  Truffe & Moustache is a young brand dedicated to offer natural supplements for cats and dogs. Our products are made in France, 100% natural and easy to give to your pets. Find out more at www.truffe-moustache.com It's good to face new challenges sometimes ! Within 2 years we have: - built a strong brand from scratch with outstanding products and partners - create a solid link with our customers and our community - secured our first deal with a major retail company - made our first deal to export our products in Asia...Seoul here we come ! What's to be next ? Show less



LES PRESSES DE LA SANTE

• Paris Area, France

• CEO Group

  • Apr 2017 - Mar 2019

  40 coworkers. Synergies development between the 3 corporate entities : - La Vie Naturelle (e-commerce, nutritional supplements) - Ginkgo Media (specialised press and media in alternative medecine) - Annuaire Thérapeute (services for natural therapists) Digital and data strategy building : Transversal digital branch creation - 5 coworkers : digital strategist, SEO manager, technical expert, UX and conception designer, programmer - Achievements : 3 websites (therapists directory, e-shop, content website), CRM setup, data crossing (1 500 000 contacts), SEO improvement (1 500 000 UV per month on the websites of the Group) Build-up strategy implementation : - Supervision of the acquisition of a therapist training business. Show less



Ginkgo Media - Santé Port Royal

• CEO

  • 2013 - 2017

  25 coworkersRestruscturing, rationalisation of processes and costsDigitalisation, strategic recruitment :- Management of website provider, hiring in UX/conception design and digital strategyRestructuring of Direct Marketing :- Building new direct marketing campaignsOver the past 2 years, management of the e-commerce entity of the Group (La Vie Naturelle)

• Developement Director

  • 2010 - 2013

  6 coworkersAcquisition and management of a Belgian company (Alma Service/ Bio Info) Creation of a new entity based on services for therapists - Annuaire Thérapeutes (therapist directory) : 30 000 therapists registered - Devenir thérapeute (therapists’ school directory) : 50 schools registeredMonitoring of the advertising department.

• Editor-in-chief

  • 2009 - 2010

  3 coworkersRecruitment and management of freelance journalistsEditorials, newsletters and articles writing for “Profession Thérapeute” magazineCreation of the webradio "Radio Médecine Douce"