Thomas DeVoto
B2B Content Writer at Upside- Claim this Profile
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Bio
Experience
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Upside
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United States
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Retail
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200 - 300 Employee
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B2B Content Writer
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Sep 2023 - Present
Chicago, Illinois, United States Upside is a technology company that increases the financial power of people and businesses in the real world. Since 2016, we’ve helped millions of people get more purchasing power on the things they need, and tens of thousands of brick and mortar businesses earn measurable profit – all while contributing to important sustainability initiatives.
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Ceros
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United States
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Technology, Information and Internet
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200 - 300 Employee
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Managing Editor
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Jan 2022 - Apr 2023
New York, NY - Earned 1 million page views per year with fresh, engaging digital content on brand's editorial property - Optimized three email newsletters, with open rates consistently at 2X the industry average - Managed 3+ freelance writers, assuming responsibility for their growth and development - Built and maintained editorial calendar used by 10+ people
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Associate Editor
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Oct 2019 - Dec 2021
New York, NY - Helped launch new editorial property by collaborating on interactive features and longform blog posts - Content creation for blog, social, web, sales collateral, product marketing, events, and video - Reduced errors and SEO inefficiencies by conducting rigorous QA on all stories - First and only Ceros employee to earn promotion from sales to editorial
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Senior Sales Development Representative
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Nov 2018 - Sep 2019
New York, NY - 113% lifetime quota achievement over 2 years, resulting in over $1 million of added annual revenue - Crafted email outreach cadences that were replicated and used by 30 other reps
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Sales Development Representative
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Oct 2017 - Oct 2018
New York, NY - Set company record with 20 SQLs in 1 month (it’s since been broken)
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The Heights, Inc.
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United States
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Newspaper Publishing
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1 - 100 Employee
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Writer & Editor
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2013 - 2017
Chestnut Hill, MA - Two-year high-ranking board member of Boston College's independent student newspaper - Specialized in sports coverage, investigative reporting, longform features, and biweekly columns
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