Thomas Coupland
Account Director at Early Marketing & Creative- Claim this Profile
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Bio
Sara Allison
I had the pleasure of working with Thomas for the +2 years I worked as Senior Editorial Manager at The FA. Thomas understands his audience inside out and always puts them at the centre of his activity. He's open to and generates new ideas and is great to collaborate with to achieve mutual objectives. I would work with him again in a heartbeat, he's always willing to help and support others.
David Smyth
I've had the privilege of coaching and supporting Thomas over the past two years and am immensely proud of the marketer and leader he has become. He works hard, striving to deliver best in class campaigns and activity, and has built a high-performing team with a strong work ethic and supportive culture. Thomas is one of those rare people you come across and think, wherever I end up next, whatever I am doing, I want him in my team. The FA are fortunate to have him as he would be an asset in any organisation or environment. He supports other colleagues and adds value in everything he does. There is one negative though - he is a Chelsea fan. Guess we can't all be perfect.
Sara Allison
I had the pleasure of working with Thomas for the +2 years I worked as Senior Editorial Manager at The FA. Thomas understands his audience inside out and always puts them at the centre of his activity. He's open to and generates new ideas and is great to collaborate with to achieve mutual objectives. I would work with him again in a heartbeat, he's always willing to help and support others.
David Smyth
I've had the privilege of coaching and supporting Thomas over the past two years and am immensely proud of the marketer and leader he has become. He works hard, striving to deliver best in class campaigns and activity, and has built a high-performing team with a strong work ethic and supportive culture. Thomas is one of those rare people you come across and think, wherever I end up next, whatever I am doing, I want him in my team. The FA are fortunate to have him as he would be an asset in any organisation or environment. He supports other colleagues and adds value in everything he does. There is one negative though - he is a Chelsea fan. Guess we can't all be perfect.
Sara Allison
I had the pleasure of working with Thomas for the +2 years I worked as Senior Editorial Manager at The FA. Thomas understands his audience inside out and always puts them at the centre of his activity. He's open to and generates new ideas and is great to collaborate with to achieve mutual objectives. I would work with him again in a heartbeat, he's always willing to help and support others.
David Smyth
I've had the privilege of coaching and supporting Thomas over the past two years and am immensely proud of the marketer and leader he has become. He works hard, striving to deliver best in class campaigns and activity, and has built a high-performing team with a strong work ethic and supportive culture. Thomas is one of those rare people you come across and think, wherever I end up next, whatever I am doing, I want him in my team. The FA are fortunate to have him as he would be an asset in any organisation or environment. He supports other colleagues and adds value in everything he does. There is one negative though - he is a Chelsea fan. Guess we can't all be perfect.
Sara Allison
I had the pleasure of working with Thomas for the +2 years I worked as Senior Editorial Manager at The FA. Thomas understands his audience inside out and always puts them at the centre of his activity. He's open to and generates new ideas and is great to collaborate with to achieve mutual objectives. I would work with him again in a heartbeat, he's always willing to help and support others.
David Smyth
I've had the privilege of coaching and supporting Thomas over the past two years and am immensely proud of the marketer and leader he has become. He works hard, striving to deliver best in class campaigns and activity, and has built a high-performing team with a strong work ethic and supportive culture. Thomas is one of those rare people you come across and think, wherever I end up next, whatever I am doing, I want him in my team. The FA are fortunate to have him as he would be an asset in any organisation or environment. He supports other colleagues and adds value in everything he does. There is one negative though - he is a Chelsea fan. Guess we can't all be perfect.
Experience
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Early Marketing & Creative
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Account Director
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Oct 2022 - Present
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Head of Sport
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Oct 2020 - Oct 2022
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The Football Association
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United Kingdom
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Spectator Sports
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700 & Above Employee
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Marketing Manager
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Oct 2016 - Oct 2020
I’ve led The FA’s education marketing team for the past four years, setting the content, communications, and marketing strategy to connect coaches with our range of learning events, content and opportunities. Highlights have included:- Delivering more than 7,000 sign-ups (exceeding target by 100%) for The FA’s blue-chip new course product – The FA Playmaker supported by BT – through our #MakeFootballHappen campaign.- Creating The FA’s first-ever brand identity for education, uniting more than 30 courses and 55 learning products under one modern, professional look and feel. - Securing £250,000 investment and leading on the development of The Boot Room - The FA education department’s new coaching content platform that welcomed 600K visitors within first six months and 1.7m+ to date Show less
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Content Lead
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Jul 2015 - Oct 2016
Set the content and communications strategy for The FA Licensed Coaches’ Club (37,000 members) and for The FA’s relationship with all qualified coaches (300,000). Highlights included: - Achieving a site-record 1.15million content views across The FA Licensed Coaches’ Club website, with the launch of new content series such as Coaching Masterclasses driving the increased viewing trend - Selling out The FA’s annual Coaching Conference at St. George’s Park with a marketing campaign that converted more than 900+ bookings, and more than another 1,000 engaging with content online Show less
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Editorial Assistant
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Jun 2012 - Oct 2016
I was brought in to co-edit The Boot Room - The FA’s hugely popular quarterly coaching print magazine – for nine editions, edit the Refereeing magazine for 10, and deliver the content strategy for The FA Licensed Coaches’ Club. Highlights included: - Increasing The FA Licensed Coaches’ Club membership to 30,000 – making it the biggest football coaching membership scheme in the world. - Creating The FA Licensed Coaches’ Club’s first ever welcome pack for distribution to (at the time) 25,000+ members. - Securing World Cup referee, Howard Webb, for a feature interview in issue 24 Show less
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Reading Town English Academy
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Suncheon, Jeollanam-do, Korea
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English Teacher
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Nov 2010 - Nov 2011
An opportunity to teach was always something I wanted to pursue, so when the chance presented itself to combine it with a move abroad, I was left with an easy decision. In my year in South Korea, I adapted quickly to the new professional and social cultures to establish myself as a valued member of the teaching staff. Highlights included: - Developing and delivering an English curriculum for children aged 3-11. - Learning to read Korean An opportunity to teach was always something I wanted to pursue, so when the chance presented itself to combine it with a move abroad, I was left with an easy decision. In my year in South Korea, I adapted quickly to the new professional and social cultures to establish myself as a valued member of the teaching staff. Highlights included: - Developing and delivering an English curriculum for children aged 3-11. - Learning to read Korean
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Crystal Palace Football Club
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United Kingdom
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Spectator Sports
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300 - 400 Employee
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Communications Officer
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2008 - Oct 2010
I fulfilled several roles in my time at Selhurst Park, including editing the club’s matchday programme and official website, leading the media strategy for the playing staff, and developing content ideas for online and social media. - Launched the club’s social media strategy, creating its first ever Twitter and Facebook pages - Developing and publishing the 4-4-2 Sports Award-nominated Mick Jones Blog – an honest weekly account from the club’s assistant manager of life behind the scenes. - Leading the press day to announce Edgar Davids as a Crystal Palace player to the world’s press Show less
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Gillingham Football Club
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United Kingdom
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Spectator Sports
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1 - 100 Employee
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Head of Media and Publications
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Jun 2007 - Apr 2008
After a brief spell as media and publications assistant, I moved up to take over the department and lead the club’s content and media strategies. This included editing the club’s award-winning matchday programme and website, as well as all social channels. Highlights included: - Editing 21 80-page matchday programmes that would eventually win a national programme award for Best Matchday Programme - Project-led the delivery of an official sticker book for the club’s younger fans, with just six weeks’ lead time. This included designing a season-long sticker-release plan, working with a creative agency to Show less
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Education
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2004 - 2007
University of Hull
Bachelor of Arts (B.A.), English Literature (British and Commonwealth) -
1997 - 2004
The Judd School
Community
