Experience

Jaywing

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Paid Media Innovation Lead

  • Aug 2023 - Present

• Senior PPC Analyst

  • Feb 2022 - Aug 2023

• PPC Analyst

  • Apr 2021 - Feb 2022



Fountayne Photography

• Guiseley, West Yorkshire, United Kingdom

• Small Business Owner

  • Sep 2017 - Present

  Fountayne is a unique photography solution combining a number of client focused photography services and a purchasable print library. Running my own business has allowed me to become a self-directed professional through managing both paid and organic media, client communications and management skills. I recently launched the Fountayne website which was designed and built by myself. This experience allowed me to develop my understanding of Brand development, organic social and more advanced Paid Social features including Facebook ads, audience ad events manager. Show less



iProspect

• Advertising Services
• 700 & Above Employee

• Paid Search Executive

  • Jan 2021 - Apr 2021

  Job Overview:Taking ownership of the management, strategy and analysis of Paid Search campaigns across a range of clients; focusing on consistent delivery, PPC best practice, delivering improvements to clients results and understanding the market to push innovation, insight and growth. My current role also includes taking responsibility for the training and development of apprentices and assistants while quality controlling deliverables.Responsibilities:- Daily account management and optimisation across Google, Microsoft and SA360, ensuring spend and KPI’s are in line with targets.- Communicating performance and actions to planning teams and during client calls.- Monthly and yearly strategy planning including project plans, forecasting, testing plans and pitching new innovative PPC features to clients.- Analysing and interpreting large data sets to complete client facing and internal daily, weekly, monthly and ad hoc performance reports.- Protectively making recommendations to improve account performance.- Identifying trends and challenges to drive account performance.- Managing large, dedicated PPC budgets across a range of accounts.- Training and supporting junior team members to manage/ prioritise workloads.- Negotiating deadlines, interrogating/ responding to briefs and collaborating with the wider planning and specialist teams.- Setting up new search campaigns, including structure planning, keyword research and ad copy creation while adhering to PPC best practise.- Collaboration with channel teams to develop my skills across other digital channels.- Inventory management implementation across non retail clients.- Supporting on Google Shopping accounts when required.- Passing Google, Microsoft exams and other relevant industry qualifications.- Maintaining knowledge of developments in PPC, search and the digital space.- Protectively identifying growth and cross-selling opportunities across other digital channels including CRO, SEO and Social. Show less

• Paid Search Assistant

  • Oct 2018 - Apr 2021



Boxer Gifts / Books By Boxer

• United Kingdom
• Wholesale
• 1 - 100 Employee

• Marketing and Product Coordinator

  • Sep 2017 - Oct 2018

  Job Overview Liaising with both the operations and sales director to create, manage and analyse all marketing campaigns, focusing on developing social media channels and digital marketing strategies. Using Mailchimp, organic social media content and improved website content I increased website traffic by 8%. My Roles at Boxer: - Managing and creating marketing campaigns, focusing on social media and email marketing. - Assisting with the photography of new products and creating product videos. - Producing creative copy, search engine friendly content and keywords for new products and marketing purposes. - Website management/ SEO, ensuring the website is up to date with new content. - Writing press releases and editorial for trade magazines. - Products development - from initial ideas to the final product. - Product and packaging concept development. - Producing visual marketing content and assisting in the creation of catalogues. - Organising trade shows - booking stand space, producing techincal drawings, creating planograms and assisting with the final build. - General administration, raising and amending PO’s. - Communicating with international suppliers and publishers to acquire quotes, negotiate discounts and develop products. Show less



Starbucks

• United States
• Retail
• 700 & Above Employee

• Barista

  • Sep 2015 - May 2017

  Working as a barista offered many different challenges and opportunities to develop new skills alongside the ones used in my study time. I learnt how to lead a partner team in the absence of shift supervisors, how to connect with customers to ensure their experience was exceptional, gaining knowledge of existing and new products enabled me to upsell and meet targets. I worked under pressure in one of the busiest Starbucks in York, but remained motivated and offered quick solutions. My time at Starbucks developed my confidence in marketing, customer interaction, store presentations, social media management and graphic design to promote the company and new products. Show less



Applause Genie

• Australia
• Professional Training and Coaching
• 1 - 100 Employee

• Assissant Engineer

  • Feb 2017 - Feb 2017

  Abbey Road Studio 2 – I spent 3 days in Abbey Roads studio 2 to assistant engineer on the recording of a film score, we recorded a string quartet using various micing techniques. Abbey Road Studio 2 – I spent 3 days in Abbey Roads studio 2 to assistant engineer on the recording of a film score, we recorded a string quartet using various micing techniques.



Crooked Ways Festival

• Pontefract, UK

• Assisstant Technician

  • 2013 - 2013

  Crooked Ways Festival - a 2-day music festival at Pontefract racecourse showcasing new and upcoming bands. I was required to install and set up lights on the main stage and PA systems on the smaller stages. Crooked Ways Festival - a 2-day music festival at Pontefract racecourse showcasing new and upcoming bands. I was required to install and set up lights on the main stage and PA systems on the smaller stages.



Abbey Sound and Light

• Assisstant

  • Jul 2011 - Jul 2011

  Help The Heroes. This was a 2-day music concert at York racecourse in aid of the charity, Help the Heroes. Ivolunteered to help with the installation of lighting and sound systems for the various stages set up.

• Assisstant

  • May 2011 - Jun 2011

  2 weeks work experience at Abbey Sound and Light, Castleford. This involved setting up PA systems and light rigs at various venues across England.