Experience

Fringe

• Apparel & Fashion

• Senior Manager, Sales Operations

  • Apr 2022 - Present

  ●Enhance productivity by identifying and implementing optimizations across sales and operations. ●Track and analyze key metrics including sales and inventory. ●Oversee ongoing order placement, ensuring accuracy and efficiency. ●Build and help to standardize business reporting for strategic analysis and internal business review. ●Refine customer segmentation, assist with territory management, and help create a plan to enhance sales and renewal processes. ●Communicate with direct… Show more ●Enhance productivity by identifying and implementing optimizations across sales and operations. ●Track and analyze key metrics including sales and inventory. ●Oversee ongoing order placement, ensuring accuracy and efficiency. ●Build and help to standardize business reporting for strategic analysis and internal business review. ●Refine customer segmentation, assist with territory management, and help create a plan to enhance sales and renewal processes. ●Communicate with direct consumers as well as wholesale accounts to ensure satisfaction and manage issues. ●Manage processes with 3PL and serve as the primary point of contact.

• Market Activations Manager

  • Apr 2021 - Apr 2022

  I find and pursue partners in a range of markets who hold the same values that we do at Fringe. From there, we work to find ways we can support each other in doing good.



Brooks Running

• United States
• Sporting Goods Manufacturing
• 700 & Above Employee

• Sales Manager – Key Accounts, Business Development

  • Jul 2017 - Apr 2021

  Greater Seattle Area ●Develop and implement strategic and seasonal sales forecasts, product sales plans and annual revenue goals for each assigned key account. ●Continually manage account P&L to insure key account profitability. ●Lead all seasonal sell in presentations to insure backlog growth and increase market share at all key accounts. ●Manage and develop the sales rep for assigned key accounts including making sure the sales rep is managing current orders, obtaining future seasonal orders, maintaining… Show more ●Develop and implement strategic and seasonal sales forecasts, product sales plans and annual revenue goals for each assigned key account. ●Continually manage account P&L to insure key account profitability. ●Lead all seasonal sell in presentations to insure backlog growth and increase market share at all key accounts. ●Manage and develop the sales rep for assigned key accounts including making sure the sales rep is managing current orders, obtaining future seasonal orders, maintaining relationships with all relevant stakeholders at each account and assisting in ongoing forecasting and revenue planning. ●Take an active role in retail promotions at all National Accounts. Work closely with the National Account Marketing Manager to develop seasonal marketing programs. ●Participate in planning and execution of product education events in conjunction with Sales management and marketing. ●Develop and maintain good customer rapport and a positive image. ●Coordinate with and work alongside Product Management and Marketing on product issues, improvements on existing products, new product requirements and competitive information. ●Maintain current awareness of competitors, competitive product lines and programs. ●Assist the Director, National Accounts on all key account business and special projects. ●Build and maintain a process that allows the sales organization to pursue all viable business development opportunities from a sales perspective as it relates to footwear, apparel and all other categories. ●Build and execute a seasonal plan to develop new business in both retail and non-retail opportunities including but not limited to direct corporate sales, fitness and fashion retail and co-branded partnerships. ●Collaborate with National, Specialty and Direct Sales Managers to direct business development opportunities to the appropriate channel managers for final execution.

• Western Regional Supervisor

  • Jun 2013 - Jul 2017

  ●Manage Budget ●Ensure that tech reps are aligned with Brooks’ strategy in retail ●Manage execution of national and specialty initiatives ●Help with tech rep development ●Utilize edifice, business intelligence, and the data cube to help tech reps maneuver their territories and form a strategy on account importance and product focus.

• Bay Area Technical Representative

  • May 2012 - Jun 2013