Experience

Beauty Pie Ltd

• Senior Global Marketing Manager (UK & USA)

  • Mar 2022 - Present

  Leading brand and product strategies in 6 thriving categories - Skincare, Makeup, Haircare, Bodycare, Fragrance, and Supplements - in the UK and USA. • Strategic Development Lead a cross-functional marketing team, devising and implementing comprehensive marketing strategies aligned with the company's vision, goals in both the United Kingdom and the United States of America. • Product & category management Coordinate successful product launches (circa. 10 per month)… Show more Leading brand and product strategies in 6 thriving categories - Skincare, Makeup, Haircare, Bodycare, Fragrance, and Supplements - in the UK and USA. • Strategic Development Lead a cross-functional marketing team, devising and implementing comprehensive marketing strategies aligned with the company's vision, goals in both the United Kingdom and the United States of America. • Product & category management Coordinate successful product launches (circa. 10 per month), working closely with new product development, operations, commercial finance, and PR teams. • Commercial & Financial Expertise Manage product revenue targets and the promotional calendar, providing actionable insights to drive growth. • 360 Marketing Campaigns Design, execute, and evaluate data-driven online and offline marketing campaigns, enhancing brand recognition and generating increased sales. • Content strategy Direct the creation and dissemination of engaging and relevant content across multiple channels, including social media, email, and Beauty Pie’s website. • Market Analysis Conduct thorough market research and analysis to identify trends, target customer needs, and competitive landscapes, and utilize these insights to guide marketing initiatives. • Leadership & Collaboration Build and lead a high-performing marketing team, fostering innovation and professional growth. Show less Leading brand and product strategies in 6 thriving categories - Skincare, Makeup, Haircare, Bodycare, Fragrance, and Supplements - in the UK and USA. • Strategic Development Lead a cross-functional marketing team, devising and implementing comprehensive marketing strategies aligned with the company's vision, goals in both the United Kingdom and the United States of America. • Product & category management Coordinate successful product launches (circa. 10 per month)… Show more Leading brand and product strategies in 6 thriving categories - Skincare, Makeup, Haircare, Bodycare, Fragrance, and Supplements - in the UK and USA. • Strategic Development Lead a cross-functional marketing team, devising and implementing comprehensive marketing strategies aligned with the company's vision, goals in both the United Kingdom and the United States of America. • Product & category management Coordinate successful product launches (circa. 10 per month), working closely with new product development, operations, commercial finance, and PR teams. • Commercial & Financial Expertise Manage product revenue targets and the promotional calendar, providing actionable insights to drive growth. • 360 Marketing Campaigns Design, execute, and evaluate data-driven online and offline marketing campaigns, enhancing brand recognition and generating increased sales. • Content strategy Direct the creation and dissemination of engaging and relevant content across multiple channels, including social media, email, and Beauty Pie’s website. • Market Analysis Conduct thorough market research and analysis to identify trends, target customer needs, and competitive landscapes, and utilize these insights to guide marketing initiatives. • Leadership & Collaboration Build and lead a high-performing marketing team, fostering innovation and professional growth. Show less



L’OCCITANE Group

• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing & Digital Manager (UK & CH)

  • Dec 2019 - Mar 2022

  Direct report: Global Managing Director Lead and deliver the UK and Global marketing strategy for Duolab, the new luxury beauty innovation by L'Occitane Group. BRAND & MARKETING • Develop and implement the UK brand marketing strategy • Manage brand image and creative assets • Manage B2B partnerships (Harrods, Brand Alley, Feelunique, Amazon…) • Elaborate and manage the promotional activation and roll-out (in-store and online) • Responsible for the brand… Show more Direct report: Global Managing Director Lead and deliver the UK and Global marketing strategy for Duolab, the new luxury beauty innovation by L'Occitane Group. BRAND & MARKETING • Develop and implement the UK brand marketing strategy • Manage brand image and creative assets • Manage B2B partnerships (Harrods, Brand Alley, Feelunique, Amazon…) • Elaborate and manage the promotional activation and roll-out (in-store and online) • Responsible for the brand communication • Manage PR, social media and influencer strategy DIGITAL • Build and manage the E-commerce & DTC strategy • Drive the digital acquisition strategy • Develop and continuously improve the digital customer experience • Responsible for building the budget, forecasting and defining growth targets • Responsible for delivering the E-commerce revenue & margin expectations CRM • Define and implement the CRM, E-CRM and loyalty program • Drive the direction of segmentation, targeting and reporting • Responsible for building the growth budget, forecasting campaign activity and defining on-going targets • Defining, identifying, monitoring and analysing KPIs B CORP CERTIFICATION PROJECT • UK market lead on Diversity & Inclusion, driving the process to make L'Occitane Group a Certified B Corporation Show less Direct report: Global Managing Director Lead and deliver the UK and Global marketing strategy for Duolab, the new luxury beauty innovation by L'Occitane Group. BRAND & MARKETING • Develop and implement the UK brand marketing strategy • Manage brand image and creative assets • Manage B2B partnerships (Harrods, Brand Alley, Feelunique, Amazon…) • Elaborate and manage the promotional activation and roll-out (in-store and online) • Responsible for the brand… Show more Direct report: Global Managing Director Lead and deliver the UK and Global marketing strategy for Duolab, the new luxury beauty innovation by L'Occitane Group. BRAND & MARKETING • Develop and implement the UK brand marketing strategy • Manage brand image and creative assets • Manage B2B partnerships (Harrods, Brand Alley, Feelunique, Amazon…) • Elaborate and manage the promotional activation and roll-out (in-store and online) • Responsible for the brand communication • Manage PR, social media and influencer strategy DIGITAL • Build and manage the E-commerce & DTC strategy • Drive the digital acquisition strategy • Develop and continuously improve the digital customer experience • Responsible for building the budget, forecasting and defining growth targets • Responsible for delivering the E-commerce revenue & margin expectations CRM • Define and implement the CRM, E-CRM and loyalty program • Drive the direction of segmentation, targeting and reporting • Responsible for building the growth budget, forecasting campaign activity and defining on-going targets • Defining, identifying, monitoring and analysing KPIs B CORP CERTIFICATION PROJECT • UK market lead on Diversity & Inclusion, driving the process to make L'Occitane Group a Certified B Corporation Show less

• Marketing Manager

  • Apr 2019 - Dec 2019

  Brands: Soaper Duper (wholesale & DTC) and Beauty Pie (DTC) Direct report: Marcia Kilgore (Founder) Lead and deliver the UK and global marketing and brand activities – including Boots retail relationship, e-commerce, branding, event, advertising (online and offline), social media/influencers, POS, PR and range assortment. Marketing / Brand Management • Develop and implement the brand marketing and event strategy • Manage new product launch and in-store promotional… Show more Brands: Soaper Duper (wholesale & DTC) and Beauty Pie (DTC) Direct report: Marcia Kilgore (Founder) Lead and deliver the UK and global marketing and brand activities – including Boots retail relationship, e-commerce, branding, event, advertising (online and offline), social media/influencers, POS, PR and range assortment. Marketing / Brand Management • Develop and implement the brand marketing and event strategy • Manage new product launch and in-store promotional calendars • Coordinate key brand marketing events • Responsible for brand image and creative assets • In charge of seasonal promotional materials • Develop visual merchandising for POS • Lead competitors’ review • Responsible for brand CSR strategy and charity partnership • Initiate and manage third-party marketing partnerships E-commerce / Digital Marketing • Drive social media strategy • Increase online visibility with SEO strategies • Manage influencer strategies • Drive digital strategy and web development • Responsible for newsletters and database management Retail / Financial Management • Manage commercial relationship with Boots and beauty e-retailers • Define commercial priorities and targets • Analyse and report product assortment and sales performance • Monitor assortment and supply chain management • Manage budget and ensure sales forecasts accuracy • Review pricing strategy and make recommendations to ensure correct positioning of the brand in the UK • Report directly into Founder

• Brand Executive

  • May 2017 - Apr 2019

  Brands: Soaper Duper & Beauty Pie Deliver and manage the UK and global marketing and communication activities – including e-commerce, branding, event, advertising (online and offline), social media/influencers, POS, PR and range assortment. Marketing / Communication • Develop and implement the brand marketing and event strategy • Manage new product launch and in-store promotional calendars • Coordinate key brand marketing events • Responsible for brand image and… Show more Brands: Soaper Duper & Beauty Pie Deliver and manage the UK and global marketing and communication activities – including e-commerce, branding, event, advertising (online and offline), social media/influencers, POS, PR and range assortment. Marketing / Communication • Develop and implement the brand marketing and event strategy • Manage new product launch and in-store promotional calendars • Coordinate key brand marketing events • Responsible for brand image and creative assets • In charge of seasonal promotional materials • Develop visual merchandising for POS • Lead competitors’ review • Responsible for brand CSR strategy and charity partnership • Initiate and manage third-party marketing partnerships E-commerce / Digital Marketing • Drive social media strategy • Increase online visibility with SEO strategies • Manage influencer strategies • Drive digital strategy and web development • Responsible for newsletters and database management Retail / Financial Management • Manage commercial relationship with retailers • Define commercial priorities and targets • Analyse and report product assortment and sales performance • Monitor assortment and supply chain management • Manage budget and ensure sales forecasts accuracy • Review pricing strategy and make recommendations to ensure correct positioning of the brand in the UK • Report directly into CEO and Founder



HOPSCOTCH Groupe

• France
• Advertising Services
• 100 - 200 Employee

• Marketing Account Manager

  • Oct 2016 - May 2017

  FMCG clients Marketing / 360 Communication • Deliver marketing and communication campaigns • Plan, organise, promote and run events • Contribute to the development of brand strategies • Keep track of major marketing trends (best practices and innovations) to help boost communication strategies for clients • Monitor project cost-efficiency (creativity, performance, ROI) Digital Marketing • Provide strategic and creative digital insight to clients… Show more FMCG clients Marketing / 360 Communication • Deliver marketing and communication campaigns • Plan, organise, promote and run events • Contribute to the development of brand strategies • Keep track of major marketing trends (best practices and innovations) to help boost communication strategies for clients • Monitor project cost-efficiency (creativity, performance, ROI) Digital Marketing • Provide strategic and creative digital insight to clients • Create, develop and publish content to drive engagement and build awareness • Social media accounts management and strategy (Twitter, Facebook, Pinterest and Instagram) • Website creation and management • Increase online visibility with SEO strategies • Implement influencer strategies • Google Analytics Sales • Contribute to the development and retention of the client portfolio and prospects • Prepare recommendations and pitch presentations Financial Management • Analysing and reporting on business performance • Monitoring clients budgets (c. £1 million budget annually)

• Senior Marketing Account Executive

  • Feb 2016 - Oct 2016

  FMCG clients Marketing • Event planning and management • Project management Communication • Communication promotion implementation • Liaise with wine and lifestyle journalists/bloggers for promotion Digital • Social Media account management (Twitter, Facebook, Instagram and website) • Social Media planning and strategy • SEO strategy • Google Analytics

• Junior Marketing and Communication Account Executive

  • Aug 2015 - Feb 2016

  FMCG clients Marketing • Event planning and coordination • Project management Communication • Press monitoring (Gorkana) • PR promotion implementation • Liaise with wine and lifestyle journalists/bloggers for promotion Digital • Social Media account management (Twitter, Instagram and website) • Social Media planning and strategy • SEO strategy • Google Analytics



Club Med

• France
• Hospitality
• 700 & Above Employee

• Marketing Assistant (Graduation internship)

  • Dec 2014 - Jun 2015

  Marketing / General Activities • Maintain accurate records and files for all promotional, advertising and production activity • Produce presentations, regularly update calendars and a monthly competition analysis. • Co-ordinate market research projects • Produce UK activity reports and communicate to other departments • Maintain budget and process of invoices Online Marketing • Co-ordinate and implement sales promotions • Responsibility of the briefing… Show more Marketing / General Activities • Maintain accurate records and files for all promotional, advertising and production activity • Produce presentations, regularly update calendars and a monthly competition analysis. • Co-ordinate market research projects • Produce UK activity reports and communicate to other departments • Maintain budget and process of invoices Online Marketing • Co-ordinate and implement sales promotions • Responsibility of the briefing, managing and organisation of the weekly e-newsletters • eCRM management • Co-ordinate and implement PR promotions • Organise media visits • Liaise with press and production contacts • Maintain accurate records, files and budgets Brochure • Work with the Marketing Offline Manager on the production • Co-ordinate projects Consumer Events • Organisation of the events • Find, brief and work with suppliers (design of the stand, merchandise order…) Show less Marketing / General Activities • Maintain accurate records and files for all promotional, advertising and production activity • Produce presentations, regularly update calendars and a monthly competition analysis. • Co-ordinate market research projects • Produce UK activity reports and communicate to other departments • Maintain budget and process of invoices Online Marketing • Co-ordinate and implement sales promotions • Responsibility of the briefing… Show more Marketing / General Activities • Maintain accurate records and files for all promotional, advertising and production activity • Produce presentations, regularly update calendars and a monthly competition analysis. • Co-ordinate market research projects • Produce UK activity reports and communicate to other departments • Maintain budget and process of invoices Online Marketing • Co-ordinate and implement sales promotions • Responsibility of the briefing, managing and organisation of the weekly e-newsletters • eCRM management • Co-ordinate and implement PR promotions • Organise media visits • Liaise with press and production contacts • Maintain accurate records, files and budgets Brochure • Work with the Marketing Offline Manager on the production • Co-ordinate projects Consumer Events • Organisation of the events • Find, brief and work with suppliers (design of the stand, merchandise order…) Show less



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Medical Communications & Marketing Intern (Gap year internship)

  • Jul 2012 - Jan 2013

  Science communication, marketing and promotion • Developed visual merchandising for POS (PLV creation, media campaigns) • Responsible for the content of the website • Managed the VIP program (brand best sellers) • Managed monthly point-of-sales incentives and rewarding programs. • Managed marketing tools for each promotional period: developed POSM (displays, leaflets, booklets, posters, wobblers) and sales pitch • Organized a stand for the JDP (international… Show more Science communication, marketing and promotion • Developed visual merchandising for POS (PLV creation, media campaigns) • Responsible for the content of the website • Managed the VIP program (brand best sellers) • Managed monthly point-of-sales incentives and rewarding programs. • Managed marketing tools for each promotional period: developed POSM (displays, leaflets, booklets, posters, wobblers) and sales pitch • Organized a stand for the JDP (international dermatologist and beauty congress): design of the stand, organization and communication Sales • Analysed monthly sales reports: competition analysis, monthly updates of sell out reports, sales forecasting Show less Science communication, marketing and promotion • Developed visual merchandising for POS (PLV creation, media campaigns) • Responsible for the content of the website • Managed the VIP program (brand best sellers) • Managed monthly point-of-sales incentives and rewarding programs. • Managed marketing tools for each promotional period: developed POSM (displays, leaflets, booklets, posters, wobblers) and sales pitch • Organized a stand for the JDP (international… Show more Science communication, marketing and promotion • Developed visual merchandising for POS (PLV creation, media campaigns) • Responsible for the content of the website • Managed the VIP program (brand best sellers) • Managed monthly point-of-sales incentives and rewarding programs. • Managed marketing tools for each promotional period: developed POSM (displays, leaflets, booklets, posters, wobblers) and sales pitch • Organized a stand for the JDP (international dermatologist and beauty congress): design of the stand, organization and communication Sales • Analysed monthly sales reports: competition analysis, monthly updates of sell out reports, sales forecasting Show less



Hôtel de Crillon, A Rosewood Hotel

• France
• Hospitality
• 200 - 300 Employee

• Assistant Front House Manager (Internship)

  • Jun 2011 - Sep 2011

  • Analyzed monthly room occupancy: competition analysis, monthly updates of sell out reports, occupancy forecasting • Studied behavior and cultural habits of UAE and Russian customers • Managed and training the concierge, night auditor and team of receptionists • Ensured the front desk provided a professional and high quality service for customers according to EFQM (Management by quality) • Analyzed monthly room occupancy: competition analysis, monthly updates of sell out reports, occupancy forecasting • Studied behavior and cultural habits of UAE and Russian customers • Managed and training the concierge, night auditor and team of receptionists • Ensured the front desk provided a professional and high quality service for customers according to EFQM (Management by quality)